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CULINTRO OVERVIEW

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CHEFS

T O G E T H E R , W E A R E T H E R E S T A U R A N T I N D U S T R Y

CULINARY STUDENTS

T O G E T H E R , W E A R E T H E R E S T A U R A N T I N D U S T R Y

TRADE MEDIA

T O G E T H E R , W E A R E T H E R E S T A U R A N T I N D U S T R Y

FRONT OF HOUSE &BACK OF HOUSE STAFF

T O G E T H E R , W E A R E T H E R E S T A U R A N T I N D U S T R Y

ARCHITECTS/DESIGNERS

RESTAURANT OWNER &

OPERATORS

CULINTRO PROVIDES A DIRECT GATEWAY TO AN ACTIVE COMMUNITY OF RESTAURANT INDUSTRY INFLUENCERS

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AVROKO JOHNSON & WALES

BULTHAUP CORPORATION

DINEX GROUP HALL PR

3SIXTY HOSPITALITY

(RAP PoS)/ALOHA PDT

FOX ROTHSCHILD’S HOSPITALITY GROUP

GLEN & COMPANY

ANVIL RESTAURANT GROUP

NEW YORK STATE RESTAURANT ASSOCIATION

INSTITUTE OF CULINARY EDUCATION

MYRIAD RESTAURANT GROUP

UNION SQUARE HOSPITALITY GROUP

STARR RESTAURANT ORGANIZATION

THOMAS KELLER RESTAURANT GROUP

OZERSKY.TV

CULINTRO OVERVIEWTHE BOARD OF ADVISORS ARE NATIONALLY RECOGNIZED LEADERS IN THE INDUSTRY

BOTTEGA

SAN FRANCISCO COOKING SCHOOL

CCS ARCHITECTURE LARK CREEK RESTAURANT GROUP

ANDREW FREEMAN & CO.

THOMAS KELLER RESTAURANT GROUP

PUCCINI GROUP BACCHUS MANAGEMENT GROUP

THE MINA GROUP

DELFINA RESTAURANT GROUP

NEW YORK BOARD OF ADVISORS

SAN FRANCISCO BOARD OF ADVISORS

CULINTRO OVERVIEWUNPARALLELED ACCESS TO THE NATION’S LARGEST CULINARY COMMUNITY

CHICAGO

NEW YORKPHILADELPHIA

WASHINGTON, DC

BOSTON

SAN FRANCISCO

SEATTLE

PORTLAND

LOS ANGELES

LAS VEGAS

MIAMI

ATLANTA

AUSTIN

DALLAS

HOUSTONCULINTRO’S

REACHES 50,000 MEMBERS

NATIONWIDE

CULINTRO OPPORTUNITIESCULINTRO OFFERS PARTNERS A 360 DEGREE PLATFORM TO ENGAGE WITH INDUSTRY DECISION MAKERS

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BRANDING & ACTIVATIONS AT SIGNATURE EVENTS

WEBSITE EXPOSURE

BESPOKE EVENT CURATIONSOCIAL MEDIA ENGAGEMENT

CULINTRO OPPORTUNITIESBRANDING & ACTIVATIONS AT SIGNATURE EVENTS:

�� ENGAGE WITH > 2,000 CULINARY PROFESSIONALS PER ANNUM ACROSS MULTIPLE MARKETS

�� CREATE CUSTOM BAR AREAS TO ALLOW FOR SAMPLING ACROSS INFLUENCER AUDIENCE

��ORGANIC INCLUSION OF AB BRAND AMBASSADORS INTO EVENT EXPERIENCE

BESPOKE EVENT CURATION�� CREATION OF SIGNATURE AB BRANDED EVENTS I.E. THE STELLA-ARTOIS ‘INDUSTRY

TASTEMAKER SERIES’

�� DIRECT ACCESS TO AN AUDIENCE CURATED BY CULINTRO’S INDUSTRY EXPERTS IN EACH MARKET

�� ABILITY FOR AB BRAND/RESTAURANT AMBASSADORS TO DIRECTLY ENGAGE ON AN INDIVIDUAL LEVEL

WEBSITE EXPOSURE & SOCIAL MEDIA ENGAGEMENT�� CULINTRO BLOG: 50,000 PAGE VIEWS PER MONTH

�� CULINTRO E-BLASTS: 45,000+ SUBSCRIBERS

SMTHE CULINTRO BLOG

= 105,000 DEDICATED ORGANIC & ENGAGED FOLLOWERS

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CULINTRO PROGRAMS

C O C K TA I L S E R I E S

PA N E L S E R I E S

L AT E N I G H T S E R I E S

C O C K TA I L S E R I E S

PA N E L S E R I E S

L AT E N I G H T S E R I E S

C O C K TA I L S E R I E S

PA N E L S E R I E S

L AT E N I G H T S E R I E S

C O C K TA I L S E R I E S

PA N E L S E R I E S

L AT E N I G H T S E R I E S

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SOUS CHEFD I N N E R S E R I E S

SOUS CHEFD I N N E R S E R I E S

ST GEP ROG R AM

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ST GEP ROG R AM

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SMTHE CULINTRO BLOG

CULINTRO PARTNERS & AFFILIATES

WHAT SETS US APARTCULINTRO ENGAGES THE ENTIRE INDUSTRY BY OFFERING PROGRAMS THAT TARGET EACH OF THE CONSTITUENTS WITHIN.

CHEFS

OWNERS & OPERATORS

FRONT OF HOUSE (BARTENDERS, BEVERAGE MANAGERS, FLOOR MANAGERS)

ARCHITECTS & DESIGNERS

BACK OF HOUSE

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PROGRAMS & EVENTS TITLE SPONSOR OF INDUSTRY TASTEMAKER SERIES

�� EXCLUSIVE VIP DINNERS WITH BEER & FOOD PAIRINGS FOR INDUSTRY INFLUENCERS ACROSS THE US

�� HAND SELECTED VIP ATTENDEE INVITES

CO-SPONSOR OF CULINTRO SIGNATURE EVENTS

�� EXCLUSIVE BEER PARTNER WITH CUSTOM ACTIVATION AREAS AT CULINTRO SIGNATURE EVENTS ACROSS THE US

�� EVENTS INCLUDE; TREND-SETTING PANELS, LATE NIGHT PARTIES, & INDUSTRY HAPPY HOURS

�� BECOME THE ONLY BEER THAT EMBRACES THE NATIONS LARGEST CULINARY COMMUNITY

VINE SERIES

�� TITLE SPONSOR OF ONLINE VIDEO SERIES FEATURING LOCAL ARTISANS/CRAFTMAKERS AND CULINARY AMBASSADORS THAT IS PROMOTED THROUGH SOCIAL MEDIA CHANNELS, I.E.: SHORT SEQUENCE FILMS HIGHLIGHTING LOCAL ARTISANS, BROUGHT TO YOU BY AB.

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WEBSITE & NEWSLETTER INTEGRATION�� SPONSORED STORIES ON CULINTRO BLOG

�� DEDICATED NEWSLETTERS

�� SOCIAL MEDIA OUTREACH THROUGH ALL CHANNELS

WEBSITE & NEWSLETTER INTEGRATION + TASTEMAKER DINNER SERIES + SIGNATURE

EVENTS + VINE SERIES PROVIDES ANHEUSER BUSCH A 360 DEGREE PLATFORM TO ENGAGE

WITH THE LARGEST CULINARY COMMUNITY INCLUSIVE OF THE NATION’S MOST

NOTABLE INDUSTRY LEADERS & INFLUENCERS.