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This document contains information and data that AAUM considers confidential. Any disclosure of Confidential Information to, or use of

it by any other party (i.e., a party other than Aaum), will be damaging to AAUM. Ownership of all Confidential Information, no matter in

what media it resides, remains with AAUM.

AAUM Confidential

AAUM Research and Analytics Private Limited01 N, 1st floor IIT Madras Research Park, Kanagam road, Chennai – 600113

Tel +91 44 66469877 | Fax +91 44 66469877 Email: info@aaumanalytics.com | Web www.aaumanalytics.com

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Founded by IIT Madras alumnus brings in extensive global business experience working with Fortune 100

companies in North America & Asia Pacific. Established at IIT Madras Research Park with a focus on

researching and devising sophisticated analytical techniques to solve pressing business needs of corporations

ranging from travel & logistics, finance, insurance, hr, health care, entertainment, FMCGs, retail, telecom.

Analytics

Competitive

assessment

Competitive Intelligence Livelihood

Appropriate statistical models

through which clients can measure

and grow their business.

Actionable insights to clients for their

business excellence

Services ranging from promotion of

livelihoods, implementation services,

livelihood & feasibility studies.

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- recognized & featured by Ministry of Micro Small & Medium Enterprises

– featured entrepreneur by The Indus Entrepreneurs, Chennai in Feb, 12

- advanced analytics platform for delivering actionable analytical/reporting

solutions to businesses at affordable pricing

Strategic Partnership –

Served more than for Businesses & Govt organizations

Identified funds requirement in Jan 2014 and

through partner network

Singapore, Canada, US & North America, Kuwait

Dedicated Research & Development office at

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is an entrepreneur with robust experience in quantitative & qualitative data analysis,

business intelligence, project management and IT process consulting working for several clients in Finance,

Information Technology, Marketing and Operations domain. Rajesh holds rich consulting experience with

Fortune 100 organizations. He has B.Tech in Mechanical Engineering from IIT Madras and MBA from IIT

Kanpur.

is professor at the Department of Management Studies, Indian Institute of Technology Madras. He

has wealth of international consulting experience in the broad areas of Technology Strategy Formulation, Techno-

Economic Feasibility Studies, Organizational Restructuring, Corporate Planning, Business Process Reengineering,

Activity Based Costing, and Industrial Engineering /Management.

is a management professional with experience in diverse functional areas – business strategy,

service delivery, marketing strategy & development and business process design. She has worked in regional Asia-

Pacific and in-country roles, in Singapore, India and the United States. She holds an MS in Engineering-Economic

Systems from Stanford University.

is Professor at the Dept of Electrical Engineering, IIT Madras. He received a

B.Tech degree from IIT Kanpur, and M.S. and Ph.D degrees from the University of Maine, USA. Professor Jhunjhunwala

has the unique distinction among academics for combining innovations in technology and business incubation with the

social goal of sustainable development in India.Dr. Jhunjhunwala leads the Telecommunications and Computer

Networks Group (TeNeT) of IITM faculty whose members have been working closely with industry in the development of

a number of products suitable for developing countries using affordable technologies for more than a decade.

is a data evangelist with extensive experience in finance, retail, social media, human

resource and Government. Her forte is in the field of data mining, machine learning and statistical modeling.

She actively researches in social media to derive actionable insights using advanced analytical models.

Parvathy topped her Masters in Econometrics from University of Madras.

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Human Capital

Lifestyle

Retail

Travel/ Logistics

Insurance

Finance

Digital Media

• Productivity modeling

• Unstructured data analysis

• Analytics consulting

• Recommendation engine

• Unstructured data analysis

• Cross selling & Upselling

• Loyalty Management, Life time Value

• Catchment prediction

• Fare, credit limits, trends, customer scoring

• margin, cohorts, acquistion, churn

• dynamic pricing, route optimization

• Predicting claims and forecasting revenues

• Household wealth at Risk and Vulnerabilities

• Road map for BI & analytical capability

• Credit scoring, Customer segmentation

• Business Risks

• Sentiment Analysis

• Campaign and Publisher scoring

Training

Research

Government Organization

Product

Reports

Cloud

Big data

• Analytics for Business sucess & excellence

• Big data workshops/trainings

• geniSIGHTS version 2

• Retail | Travel | Finance | Digital Media

• Big data analytics & emerging technologies

• Ministry of Rural Development, GoI – NREGA

• Election Analytics

• Crime analytics (Police dept)

• geniSIGHTS - advanced analytics/BI platform

• Customizable, extensible for cloud & big data

• Intelligent dashboards

• doc, ppt, excel, html, pdf, etc

• Partnership with Actuate for world class reports

• EC2 instance hosted at AWS.

• Hybrid cloud capabilities

• Jumbo – Our own big data Hadoop platform

• Memory mapping and parallelization techniques

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“Our engagement with Aaum Analytics has been overwhelmingly fulfilling. Aaum’sexpertise in data mining and analytics were immensely useful in delivering quality resultsfor our organization. The team was quick in understanding of travel domain and using theirexpertise gave us meaningful insights into data reporting capabilities to benefit ourcustomers”.

We believe Aaum Analytics is aptly positioned to capture the next wave in big dataanalytics.It has a strong functional focus on identifying and linking disparate data sourceswith existing client platforms and aligning these with business metrics to deliver ananalytics package that delivers quantifiable benefits and not just perceptive improvements.The approach of covering the diagnostic-predictive cycle of analysis is also commendable.

The quality of the senior team members is also excellent as they come with deep statisticalmodeling background and deliver as hands-on data scientists. Lastly, their solutions aregeared towards exciting space such as media & entertainment, e-commerce, etc. that willensure fast growth for the company assuming they are able to crack open the market.

"AAUM team mined our past 3 years data and came up with very useful insights oncustomer behavior, booking patterns, peak booking trends, customer retention metrics,agent behavior and booking patterns etc.. These insights were very useful in taking manybusiness decisions which helped us maximizing our revenue and customer retention.“

The client servicing side was quick to understand various fmcg concepts and learn thedynamics of our eco-system. The analytics team showed great ability in identifying keyproblem areas and devising effective solutions to address them. You demonstrated greatpatience support and understanding when we went about revising our requirements and UIdesign on multiple occasions. It was a great pleasure working with the Aaum analyticsteam. I wish you the very best in your future endeavours.

Aaum consultants quickly identified existing gaps, explored new opportunities and finallycame up with relevant business strategies in a very short span of time. Begin a startup, thisapproach very much helped us to take quick decisions for us to set strategic direction in TNand create new business in AP and other states. It was an insightful and enjoyableexperience working with aaum.

Our organization partnered with AAUM to build a comprehensive business intelligenceplatform that would enable advanced analytics and reporting to aid our business areas.Knowing what path to take requires understanding of the current maturity level and thedesired level. Aaum consultants evaluated the current maturity of BI initiatives by analyzingthe data sources and the past data. Based on this understanding, the consultantsemphasized the need to set up the right data infrastructure for BI initiatives through settingup of data warehouses, analytical tools and reporting environment. We are extremelyhappy with the professionalism exhibited by Aaum consultants and have entered with long-term agreement to perform predictive and other advanced analytical requirements.

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Business

Partnership with ITCOT , QT&T and four strategic alliances

Member of Nasscom, CII, TIE

Nrich partnership for setting up Aaum in Canada.

Technology

IBM’s Global Entrepreneurship Program

Amazon’s Activate Program

SAP’s Startup focus program on Loyalty Analytics

Actuate

Academia

IIT Madras, VIT, MSE, IIMI, ICT Academy– Dedicated talent pool for Aaum

and our invaluable Customers

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This document contains information and data that AAUM considers confidential. Any disclosure of Confidential Information to, or use of

it by any other party (i.e., a party other than Aaum), will be damaging to AAUM. Ownership of all Confidential Information, no matter in

what media it resides, remains with AAUM.

AAUM Confidential

AAUM Research and Analytics Private Limited01 N, 1st floor IIT Madras Research Park, Kanagam road, Chennai – 600113

Tel +91 44 66469877 | Fax +91 44 66469877 Email: info@aaumanalytics.com | Web www.aaumanalytics.com

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Gazillion Products are available in the

market

Extensible across Technologies, Platforms,

Devices

Business people can generate complex

reports with the pre-defined metrics

Report Generation at ease with no need for

technical understanding

Reports available at the cost of a dime

Com

petitiv

e L

an

dscap

e

Worldwide Data Analytics Outsourcing Market Size, Share to Grow at a CAGR of 31.68 Percent - 2012 to 2016 -

Forecast and Analysis in New Research Report at Researchmoz.us

Business Analytics Market to Reach $50.7B by 2016 on Big Data Hype: IDC

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Too specialized or too generic

Costs a lot to cater to the specifics

Needs a very good understanding of analytics to embrace it

Should make use of the existing infrastructure as well

Need advise to represent things better, insightful without spending a lot but how?

Market offerings

Years Projects Domains

Advantage geniSIGHTS

Exactly your Product

X ROI

Customizable as you need it

Enhanced with advanced analytics

Extensible in cloud & Big Data environment

Dedicated team building insightful solution

Scalable BI initiative

Ou

r S

olu

tion

If seeing is believing, see how geniSIGHTS evolved…

geniSIGHTS - Aaum’s differentiator to grab significant pie in the Analytics Market

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Reap the benefits of advanced analytics in incremental stages

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Research

data

CRM

data

FInance

data

Dept n

data

Other

private

data

Client data sources

SQL NOSQL

geniSIGHTS enterprise data warehouse

R2

R1

A2

A1

Rep

orti

ng

en

gin

e

Analytical engine

Analytically enriched dashboards and applications

• SQL• Hadoop• Hbase• MongoDB• DynamoDb

…

Aggregator and integrators

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Ou

r S

olu

tion

Experience the magic by clicking our Genie

geniSIGHTS

- 14 -

Features Reporting Analytics Analytics +Report dashboards

4 - 5 8 -10 Customizable

Analytics support Basic Medium AdvancedTimeline 10-15 days 1 month As per requirements

Dep

loym

ent

Cloud+

Web-basedNo separate hardware/software

Web-basedNo separate hardware/software

Web-basedNo separate hardware/software

On Premise++

@ Client location @ Client location @ Client location

Big data support No Yes YesExports Excel, PPT, PDF, Doc, XML,

open office formats, etcExcel, PPT, PDF, Doc, XML, open office formats, etc

Excel, PPT, PDF, Doc, XML, open office formats, etc

Support*

10 business days 10 business days As per requirementsCustomer support Resolution with in 24

hours Resolution with in 24 hours

As per Service Level Agreements

Sample reports(Visit www.genisights.com to access these reports)

MIS at a glance Cross selling/Upselling Predicting loyal customers

Inventory review track Engagement analysis Credit Scoring

Sales performance Recommendation Unstructured/Social media

+ Cloud deployment would be in Amazon AWS. Separate accounts would be created for the client applications. Cloud hosting costs would be charged basedon actual consumption in the cloud.

++ On Premise deployment would incur additional costs in integrating/developing with client tools.

* 10 business days support after the delivery. This could be extended by AMC.

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Analytics

Visit www.genisights.com

Interested?

Request for demo specific to your business

Mail us at info@aaumanalytics.com

Call us at 8754577385/6/7/8/9

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1st floor IIT Madras Research Park, Kanagam road, Chennai – 600113

+91 44 66469877 +91 44 66469887 +91 44 66469877

info@aaumanalytics.com b.rajeshkumar

AaumAnalytics http://www.youtube.com/aaumanalytics

http://www.facebook.com/AaumAnalytics www.aaumanalytics.com

http://www.linkedin.com/company/aaum-research-and-analytics-iit-madras

Aaum Research and Analytics founded by IIT Madras

alumnus brings in extensive global business experience

working with Fortune 100 companies in North America &

Asia Pacific. Established at IIT Madras Research Park with a

focus on researching and devising sophisticated analytical

techniques to solve pressing business needs of corporations

ranging from travel & logistics, finance, insurance, HR,

health care, entertainment, FMCGs, retail, telecom.