Aaron Rourke illy Coffee POP
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Transcript of Aaron Rourke illy Coffee POP
Takes on a friendly Anthropomorphic quality
rear view
Aaron Rourke Designer
Logo wrap
For those who don’t get the
lemon twist reference.
Aaron Rourke Designer
Inspiration
illy cups, double helix,spiral staircases,lemon twists
Aaron Rourke Designer
Solid gloss color
could be made from Thermoformed plastic
Clean, simple, happy
Aaron Rourke Designer
Lemon peel
Textured
Powder coated MDF
Aaron Rourke Designer
Aaron Rourke Designer
Design allows a near 360 view of product line.
Visually striking
Would work in store or trade show.
Aaron Rourke Designer
Bright and friendly
Would attract people new to illy without diluting the brand
Visually striking
Aaron Rourke Designer
Premium illy product display
Aaron Rourke Designer
Aaron Rourke Designer
The illy can is an icon for the brand.
illy issues designer editions.
Aaron Rourke Designer
illy retail sampling display. Retail staff
asked for trash bin and inventory storage.
Aaron Rourke Designer