AADHAAR Authentication and Payment Network Access Srishti...

Srishti ESDM Confidential Proprietary

Iconic IoT Start-up

A State of the art New-Gen FinTech Company

1

“To bring cardless, cashless & PIN-less payment

convenience to every corner of India by generating

livelihood and Micro-Entreprenuorship in the process”

AADHAAR Authentication and Payment Network Access –

Srishti Enhanced Value Add

Shoubhik Pal : Co-founder and Business Head


PAIN POINTS AAPNA-SEVA IS SOLVING

2

80% Indians do not

have direct

access to

Mobile Data

Assisted ModelCreating millions of

Micro-entrepreneurs

Providing Modern

Mobile services to

masses

95% Transactions

today in cash

(by Volume)

80% AADHAAR

Looking for

Applications

95% Households have

bank A/C; Looking

for convenient

cash points

Cashless-

Cardless IndiaMicro-Payments

using AePS &

UPI

AADHAAR

update and

Authentication

ServicesAt your door step

7 days a week

cash pointIn the era of DBT

Brings convenience

& anytime-

anywhere banking

to masses

Good% Time spent on day

to day need and

banking Services

Common

Service pointBill Payments

e-Commerce

e-Ticketing

e-Money order

myGov Services

AAPNA-SEVA is the Solution

Slide: 3

Microsoft Azure Platform(Partner MS BizSpark Program)

(Srishti Portal Access of Cloud Engine)

Features:1. NPCI Payment Channels for AePS,

IMPS & UPI

2. Aadhaar Services Channel-Sub-

AUA (NSDL)

3. Online Bill Payment- Major Telcos,

DTH & select Utility

4. Databases- License, PoS

Configuration, ID, Audit Trails

5. Digital Wallet services for ASO

6. Aggregator Interface (Redbus WIP)

Features:1. Runs on Windows/Android Device

2. Mobile Phone or Desktop/Laptop

3. PoS Device Management-License

4. Audit Trail Reconciliation

5. ASO Reports / Billing &

Commission Distribution

6. PoS Config. ManagementPreferred

(Srishti Central ID Repository)

ECOSYSTEM

Slide: 4

Cashless-Cardless Payment MechanismAePS : Cashless, Direct Debit to Jandhan Yojana & AADHAAR

Linked A/Cs (in advance stage )

UPI: Push & Pull : Main Target-> Urban & Y-India (coming soon)

Revenue

Generating

Services

Primary

Business

(Inventory

& Billing)

Secondary

Income

Potential

Social

Services

AAPNA SEVA Owner (ASO) new age micro-entrepreneur

My-eCommerce

Rural eCommerce Delivery

Platform

MyBillPay

Bill, Top-up (Recharge),

Utility Service Payments

SQPAY Electronic Money

Order (Instant)

MyTravelBus ticketing (Redbus),

e-Bookings

MyNetBank

MyNetPay

Social-Services

MyGov; ApnaCSC;

MobileOne, etc.

MyAadhaar

AADHAAR Services

SQCASH

Banking for unbanked

(Srishti Digital Wallet)

Electronic Cash Register

(Primary Business)

Services Delivered thru AAPNA-SEVA

Web & App based

Services

SERVICES OFFERED


UNIQUENESS in AAPNA-SEVA

5AAPNA-SEVA

IoT Platform for Cloud based data acquisition & Remote Control

AePS : AADHAAR-Enabled Payment System -> logical extension to UPI Cardless, cashless payment method - easy-to-use, biometrics for PIN Extends convenience of urban banking (PoS and ATM) to Rural India +ve correlation between a cashless environment and higher savings

Common service platform to do all relevant activities in the vicinity Banking, bill payment, Funds transfer, eTicketing, eCommerce, etc.

Financial inclusion in most unbanked areas married with rural employment generation 21st century update of revolutionary STD-ISD booth concept for Financial

Inclusion Creating micro-entrepreneurs in the process + providing additional income &

inventory automation to Small Business & store owners

Background & Transformation of Srishti with couple of pivots

6

A Different type of Start-up: Founder & Technology Leader is the sole-Investor

Pivot #1: Started as ESDM Company Moved towards Android Apps World

Pivot #2: Started as PoS Terminal Design House Moved to provide complete eco-system containing Cloud and Data management with Analytics

Learned from failures: partnered and experimented with two giant Indian Electronic Companies- WeP & Aplab (learned big lessons from these failures)

Risk minimized: Third Party Hardware Partner / Wholesaler for Distribution / Online customer Registration and advance online payments before providing any Service

Result:Maturity and Progress towards sure success

Convenience and easy to operate and maintain: Local Language; single wallet for Multiple operations; Software update; use of existing or locally purchased Mobile

Srishti AAPNA-SEVA Data Center issues License and inform AAPNA-SEVA cloud

Srishti ESDM Pvt. Ltd. Copyright 2016 Creating a cardless & cashless micro payment JAM (Jandhan, AADHAAR, Mobile) Society Slide: 7

AAPNA-SEVA 2.0 Full-Features with AADHAAR

Two configurationsMain Features Vs. Full Features

Today’s AAPNA-SEVA can be obtained with ease

anytime-anywhere

Procure a tablet or use your own smart phone

Go to AAPNA-SEVA.in, Complete AAPNA-SEVA online Registration process (Hindi / English)

You are now the active owner of AAPNA-SEVAStart using & earning

Go to Google Pay Store, download AAPNA-SEVA 2.0 Test Version and try with Trial License

Sorry!(you are in Minority)

Send Activation fee to Srishti, obtain AAPNA-SEVA Configuration APK thru email

OK !No Yes

USB-OTG

A4 size Printer for Ticket or any document print

(Optional) AAPNA-SEVA 2.0

1. Tablet Loaded with AAPNA-SEVA 2.0 Software (AS-1-2016-STS & -TPS)

11. IRIS Sensor

Software-1. AAPNA-SEVA 2.0 SW2. ASEVA-CONFIG 2.0 SW3. ASEVA 2.0 TEST SW4. Google-Play support5. PrintShare for A4 Printer

7. Pen-Drive

6. Printer

5. Power-Pack

4. 1:4 Hub

3. Y-Cable

2. Fingerprint Sensor

AAPNA-SEVA 2.0 Main-Features Model (No AADHAAR)


ACCOLADES RECEIVED BY AAPNA-SEVA

Citi® Mobile Challenge

AAPNA-SEVA

1 of 16 shortlisted startup for TiE-IESA IoT mentorship program Semifinalist at “Action for India” Forum, 2015 Iconic IoT Startup of NASSCOM CoE-IoT

Top-10 Innovator in Intel-DST Innovation for Digital India Challenge (managed by CIIE of IIM-Ahmedabad, powered by UC-Berkeley) – felicitated by President of India at Rashtrapati Bhavan on 9th Nov 2015

Selected as a Finalist for Citi Mobile Challenge Asia Pacific 2015 Winner of FIS Global Partner Award for Financial Inclusion

Selected by ESC and Karnataka IT-BT Department to participate in Japan IT Week Spring 2015 & 2016, India Pavilion

Partner-Award :

Financial Inclusion

Top-16 IoT Company

Iconic IoT Start-Up

http://www.escindia.in/

http://www.escindia.in/


LEADERSHIP TEAM

BN Pal ; Founder & CEO

-Former Founding Managing Director of Motorola Software, Japan

-leader of India’s oldest ESDM R&D in private sector at Aplab

-introduced STD/ISD concept

-Designed India’s first indigenous ATM & 24X7 self-serviced payment

concept

AAPNA-SEVA 9

Dr. Sushmita Pal ; Co-Founder & Operations Head

-Former Director of Arena Multimedia Richmond Town Branch for 6 years

-Ph.D in Chemistry at UDCT, Mumbai

-Graduate of Programming, Graphics & Web Design at Temple University,

Tokyo, Japan

Prof S. Sadagopan-Founder/Director of IIITB-Former professor at IITK and IIMB for a combined total of close to 20 years-Fellow of Computer Society of India & Institution of Engineers (India)

P.S. Deodhar-Founder of Aplab-Former Minister of Electronics in India-Former chairman of the Electronics Commission as well as ET&T

JK Sinha-Independent Banking Consultant-Former regional head & CEO of SBI Japan-Spearheaded several initiatives of SBI in area of financial inclusion

Anson Chen-Serial entrepreneur based out of Silicon Valley-Former VP of R&D at Netscreen/Juniper-Former Corp. VP & GM of Motorola Software & Cisco

ADVISORY BOARD

Ramakrishna V-Founder, CEO & MD of Eximsoft Tech-Former CEO & MD of Verifone India-Former Senior Corp. VP & CDO of HCL Tech-General Partner : StartupXseed

Shoubhik Pal ; Co-founder & Business Head-Graduate from Claremont McKenna College, USA

-Work experience with non-profit (Parikrma), start-ups (Zattaro,

Tketz) and big firms (Citibank)

-Lean Start-up 3 Months resident program- Haas Business

School-UC Berkeley & CIIE (IIM-Ahmedabad)

TEAM behind AAPNA-SEVA Success

Engineering TEAM@ IIIT-Bangalore Innovation Center

Future Key Hiring ::

1. CTO

2. CMO

3. Two Sr. Software Product Leads Average-15 Engineers)


AAPNA SEVA TARGET AUDIENCE / ADDRESSABLE MARKET

UIDAI & DIGITAL INDIA Program Estimates

1. 1,25,000 Bank branches / 6,50,000 Villages

2. 1,50,000 Post Offices

3. 4,00,000 Fair Price shops

4. 1,50,000 Fertilizer shops

5. 1,50,000 Citizen Service Centers (non-CSC)

6. 1,00,000 PACS (Poorest area Civil Society)

7. 75,000 petrol stations+25,000 Cash Points

8. 2,50,000 Gram Panchayats

9. 3,00,000 Service Delivery Agents (Dig. India Pillar-8)

10. 3,00,000 Telecom Service Agents (Dig. India Pillar-8)

11. 10,00,000 Kirana shops & Small Business

12. M2M / IoT Applications (eg Waterlife project-remote monitoring of Business / NGO Op at Rural areas)

10

Being the early stage mover Our Target is to Capture 25% Market share in new Segments

Target segment : Small business / No computerization / Low literacy / to diversify / Additional income

M2M Communication: Srishti Founder’s Key strength. Strong Market share Guaranteed

AAPNA-SEVA

Micro-ATM / e-KYC

Services / Market Segments

Post Office Soln

e-PDS / e-Ration

E-Kissan

AAPNA-CSC

PACs Portal

AePS /Cash Points

e-Panchayat

Addressable Market- Units

15,00,000

4,00,000

1,00,000

1,50,000

1,00,000

2,50,000

1,50,000

Telco-SAM

Cash-Register

IoT / M2M Apps

3,00,000

3,00,000

10,00,000

1,00,000

2,50,000

UIDAI estimate for Micro-ATM: 2/villageWith AePS, we will try to capture this market also in next phase

Youth Employment Gen

Target: 500K AAPNA SEVA units Nation-wide in 4 Years (2020)

4 years Target Market-Units

-

40,000

25,000

-

-

-

15,000

45,000

60,000

2,50,000

25,000

40,000

Total- 5,00,000Total- 46,00,000

Aprox. 10% Market share we Target

Phase-1

Phase-2

Phase-3

Unemployed youth & housewives - extra

ASO


Why ASOs should be interested in

₹6,500

₹8,225 ₹7,500

₹9,225

₹2,000 ₹2,300

₹0

₹1,000

₹2,000

₹3,000

₹4,000

₹5,000

₹6,000

₹7,000

₹8,000

₹9,000

₹10,000

EA

RN

ING

/ M

ON

TH

IN

IN

R ₹

ASO= AAPNA-SEVA OWNER ASD= AAPNA-SEVA DISTRIBUTORASW= AAPNA-SEVA WHOLESALER

Earnings / Month / ASO + Monthly Commission earned

₹5,000

2000

₹3,000

₹0

₹1,000

₹2,000

₹3,000

₹4,000

₹5,000

₹6,000

Activation Charge ASW+ASDcommission

Srishti Share

ASO= AAPNA-SEVA OWNER ASD= AAPNA-SEVA DISTRIBUTORASW= AAPNA-SEVA WHOLESALER

Earnings / ASO Activation


AAPNA-SEVA

Sr. No

Business Plan Item

1st year (2016-17)

Units #

1st year (2016-17)

Revnue in ₹

2nd year (2017-18)

Units #

2nd year (2017-18)

Rev in ₹

3nd Year (2018-19)

Units #

3nd Year (2018-19)

Rev in ₹

4th year (2019-20)

Units #4th year (2019-

20) Rev in ₹

4-years(2016-2020)Total Units #

4-years(2016-2020)

Total Rev in ₹

1AAPNA SEVA Unit Activation

10 K ₹ 30 M 90 K ₹ 270 M 150 K ₹ 450 M 250 K ₹ 750 M 500 K ₹ 1,500 M

2Transaction Fee- Srishti Share

2.5 K₹ 69 M 55 K

₹ 1,518 M175 K ₹ 4,830 M 375 K

₹ 10,350 M500 K ₹ 16,767 M

Total in INR ₹ Million ₹ 99 M ₹ 1,788 M ₹ 5,280 M ₹ 11,100 M ₹18,267 M

Total in INR ₹ Crore ₹ 9.9 Cr ₹ 178.8 Cr ₹ 528 Cr ₹ 1110 Cr ₹ 1826.7 Cr

Total in US$ Million(1 US$ = INR ₹ 68)

$1.5 M $26 M $78 M $164 M $268 M

~ AUG2016 : Pilot phase with 100 Units

remaining 2016-17: Getting Ready Phase (pre-1st year):

10K AAPNA SEVA deployment by MAR2017

Total 4 years AAPNA SEVA Target of Installations: 500,000 UnitsTotal estimated Billing end of 4th Year (FY 2019-2020) : INR ₹ 1827 Crore

: US$ 268 Million

AAPNA SEVA


FINANCIAL PLAN

INR Lakhs

AAPNA SEVA

• -A Lean Startup: So far we have managed our cost to the minimum;

• at the same time- no compromise with the Project need.

• We are equipped with latest Laptops, Development environment

and legal software

• We continue to be lean..• Field support & local sales will be handled by ASW (AAPNA-

SEVA Wholesaler) and ASD (AAPNA-SEVA Distributors)

• Major and Big Customers, we will have a model like ASW with

access to more data

• Automation to improve our Net-Margin. Most of the activities will

be online including dispute redressal

• This year, if we can deploy 10K units as planned, we will have a Net-

Margin of 50%+

• Activation fee + Commission earning- ₹9.9 Crore

• All expenses will be less than- ₹ 5 Crore

• 2nd Year onwards we will improve Net-Margin exponentially in

Positive Direction

Sr.

No

Expenditure Main

Heads

Description /

Comments if any

1 Management Team Need to add

2 Sales Team Create new

3 SPACE-O&M Center enhance

4 Product Dev Team Need to add

5 HR, Finance, Office Same continue

6 Legal / CS / CA Present OK

7 Marketing enhance

8 Market share lead New

9 Rent, Office expense Bigger place

10 Compliances More emphasize

11 Travel Will increase

12 Miscellaneous

13 AMC Contract

14 Depreciation

FINANCIAL Key Indicators

Srishti ESDM Confidential Proprietary 14AAPNA-SEVAAAPNA-SEVA

COMPETITION & OUR COMPETITIVE ADVANTAGES Oxishaan: Oxigen Wallet’s Cashless Banking Terminal Competitive Advantage: Flexibility +

Variety of services we provide give our customers extra opportunities to generate income

CSC eGovernance Portals Competitive Advantage: Simple selection and activation process + Low cost Phone/Tablet Android platform & Compact device with almost as many functions

Existing BC Network -> Got a new life with DBT in force (targeting same with New Technology)

Eko.co.in : A platform for Domestic remittances (they are doing excellent business in remittances and that is our key strength we want to build. So, this gives us inspiration & Confidence) Competitive Advantage: They are focused on only one type of service, AAPNA-SEVA has

multiple revenue generating options + easy inventory automation for merchants

Paytm.com : They may create some initial hick-up due to huge cashback, but it is not for the Common services Model, what we are targeting Competitive Advantage: We are going for last-mile access to services for masses, PayTM is taking a city centric approach (new additions include paying college fees and petrol/diesel bills)


MARKET APPROACH & STRATEGY Direct Sale: Through Google Play store:

www.AAPNA-SEVA.in launched for online AAPNA-SEVA License distribution and Registration- will help to get ASOs (AAPNA-SEVA Owner) from anywhere in India

Distribution Network: ASW (AAPNA-SEVA Wholesaler) & ASD (AAPNA-SEVA Distributor) : Two ASWs are already on-board (One around Bangalore and other North Karnataka). Tamilnadu, Telengana + Andhra and Maharashtra next target

Partnership with Microfinance / NBFCs / Companies active in our Target Market:Teach70 (education)- successful pilot for last 6 months; Madura Microfinance (Teach70 Parent Company); New Banks-Ujjivan, ….

NGOs engaged in Livelihood GenerationEnAble-India and couple of others (under discussion) ->> Target -> CSR funds of Large Companies

Partnership with Banks, Tech-Companies in Financial Inclusion & FinTech Domain:Preferred Partner for Financial inclusion of FIS GlobalIntegra Micro-system (an established players in FI and AePS)Banks- Karnataka Bank (AePS), Vijaya Bank (AePS), Canara Bank (UPI)

15AAPNA-SEVA

Partner-Award :

Financial Inclusion

http://www.aapna-seva.in/

Srishti ESDM Confidential Proprietary AAPNA-SEVA 16

THE ASK (Funding requirement)-

0.5 million US$ for scaling up (2016-2017 & 2017-2018);

Developing online registration and activation portal. Automation in SPACE-OM

Creating Customer Support and field support team (southern and western Region in phase-1)

Strengthening Go to Market Team (to Cover two regions in phase-1- South and west)

10K unit deployment in 2016-2017 Financial year (cost of units and deployment)

Personnel

Engineering,

Sales,

& Marketing

Product

Development of Aapna Sevatechnologies

Presence

Branding &

Geographic Expansion

0.50 Million USD

Srishti ESDM Confidential Proprietary AAPNA-SEVA 17

SUMMARY Competitive advantage over others:

Complete online- Activation, software upgrade and control of field units with minimum resources.

Diverse Solutions to cater a larger market

Multiple Choices- Apps to Compact & Portable device. Multiple functions from one service point

Livelihood generation with very low investment- suitable for Housewife and Rural India

Small merchants -> one stop solution with quick and easy inventory & Billing automation

What we do & how we do it differently:

We strive to bring banking services (along with others) to the masses through quick & easy payment, Cardless & Cashless (a cashless environment generates higher savings)

Market size of the problem we are solving is huge (big potential for exponential Growth):

80%+ of the population that does not have mobile data or smartphones is our Target Market


Contact UsConnecting and creating

together

Srishti ESDM Pvt. Ltd.Innovation Center, International Institute of Information Technology

26/C, Electronic City, Phase 1, Bangalore-560100

Contact Details:Shoubhik Pal (Business Head) – [email protected] +91-99028-94820

Amar Thakur (Product Manager)- [email protected] +91-90605-83144

BN Pal (CEO) – [email protected] - +91-99803-70481

mailto:[email protected]



AADHAAR Authentication and Payment Network Access Srishti...

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