A5 Twitter 101 for Health Care Professionals - Ajay Puri - Quality Forum 2013

TWITTER 101: LEARN HOW TWITTER CAN REVOLUTIONIZE THE WAY WE ENGAGE OTHERS TO IMPROVE CARE

Ajay Puri Robyn Sussel Kemp Edmonds@ajay4quality @robynsussel @kempedmonds

#QF101

#QF101 #QF13| @ajay4quality @robynsussel @kempedmonds

Before we get started …

Share what you are learning, ask questions or chat with others on Twitter!

#QF101


Poll

How would you rate your experience with Twitter? a. Newbieb. Amateurc. Comfortabled. Superstar


What will we do?

First hour: 1. Learn how to use Twitter.2. Share stories of how Twitter has led to some interesting change.3. Why should we use Twitter?


What will we do?

First hour: 1. Learn how to use Twitter.2. Share stories of how Twitter has led to some interesting change.3. Why should we use Twitter?

Second hour: 1. We will get our hands dirty through a live experiment. 2. Panel discussion.


What to expect

1. Learn why Twitter can be complimentary to your work.


What to expect


2. Learn practical skills on how to use Twitter to help you and your organization succeed.


What to expect


2. Learn practical skills on how to use Twitter to help you and your organization succeed. • We won’t be able to delve into all the topics but we will try to

cover as much as we can!


What to expect


2. Learn practical skills on how to use Twitter to help you and your organization succeed. • We won’t be able to delve into all the topics but we will try to

cover as much as we can!• Target audience = newbie to comfortable user (not superstar)


Over the next 20-25 minutes…

1. Learn Twitter lingo (four things you need to know)2. 10 things to keep in mind while tweeting


VISION

A sustainable health care system built on a foundation of quality.


MISSION

Provide system-wide leadership through collaboration with patients, the public and those working within the health system in a relentless pursuit of quality.


Download it from www.bcpsqc.ca

(we’ll be referring to it throughout the session)

http://www.bcpsqc.ca/


And we wanted to acknowledge those that did the homework…


THANK YOU!


Twitter Help Centrevia Twitter.com


@ RT # DM


What is a handle?

It’s how people know who you are on Twitter (it’s your username or Twitter ID).


• Create a Twitter ID that reflects who you are.• Be concise and memorable.• Keep it under 15 characters if possible.• Avoid underscores.

Creating a handle


Bad Twitter ID

@Jane_Doe_1980


Creating a handle


Good Twitter ID Bad Twitter ID

@JaneDoe @Jane_Doe_1980


Creating a handle


What is the “@” symbol used for?

• The @ is used before a handle to identify accounts. (just like an email address, if you write the handle wrong or forget the @, the person will not receive your message)




In Real Life

Hi Jane! How are you?




In Real Life On Twitter

Hi Jane! How are you? Hi @janedoe! How are you?or@janedoe Hi Jane! How are you?


What is a tweet?

A post on Twitter (similar to an email or text message, just shorter!).


What is a RT or Re-tweet?

When you share what someone else has tweeted (like forwarding an email).


What is a RT or Re-tweet? When you share what someone else has tweeted (like forwarding an email).


What is a RT or Re-tweet? When you share what someone else has tweeted(like forwarding an email)

A Re-tweet

RT @VCHhealthcare Clean up – Gangnam style! [video] bit.ly/UQJouz #handhygiene via @NHSNorthants


What is a hashtag or the “#” symbol?

• The # is used to organize information so that it is easy to find.




Normally you’d say…

I’d like to learn how to prevent stroke, any ideas on where to go?




Normally you’d say… With a Hashtag…

I’d like to learn how to prevent stroke, any ideas on where to go?

I’d like to learn how to prevent #stroke, any ideas on where to go?


What else are hashtags important for?


What else are hashtags important for?

TRENDING

•This occurs when a hashtag is used so often that it becomes one of the most popular conversations in the world or a specific region.


Hashtags

• Commonly used hashtags: #bchc #healthcare


Hashtags

• Commonly used hashtags: #bchc #healthcare• Organic hashtags: #QF101 #QF13 #handhygiene


Hashtags

• Commonly used hashtags: #bchc #healthcare• Organic hashtags: #QF101 #QF13 #handhygiene• Fun hashtags


Hashtags


Normal Tweet

Was able to send out my first tweet!


Hashtags


Normal Tweet With a Hashtag…

Was able to send out my first tweet!

Was able to send out my first tweet! #happydance


Does everything on Twitter have to be public?



No!

•Direct Message (DM): send a private message (like a text message)



No!

•Direct Message (DM): send a private message. (like a text message)

Normal Tweet

Hi @janedoe! How are you?



No!

•Direct Message (DM): send a private message. (like a text message)

Normal Tweet Direct Message

Hi @janedoe! How are you?

d janedoe Hi Jane! How are you?


@ RT # DM


Three Main Things to Keep in Mind

1. Tweet short (<120 characters) and include links.2. Use hashtags (but don’t overuse them).3. Mention people.


Poll

Temperature Check: How’s our speed?a. Too slow, move along already!b. Just right!c. Too fast, stop talking at Twitter speed!


What happens if you make a mistake?


What happens if you make a mistake?

• Not to worry.

• You can delete tweets.

• Or, if it’s a honest mistake, you can correct yourself. Like you would do with an email – if you forgot to attach a file, you would follow up with a secondary email with the file.


10 Things to Keep in Mind While Tweeting


Be two-way. Ask Questions.

• Make tweets engaging and informative.

• Feel free to crowd-source for information or feedback.

• The point is to be engaging.


When should I Tweet?


• Up to you.



• Up to you.

• When you have time to tweet. • When you have something to share: a quote,

an article, a toolkit, a model, a job posting, etc.• When you’re at an event.



• Afternoon is the best time to tweet. • 430pm specifically.

via @danzarrella


8. You can also schedule tweets to provide framework for discussion throughout the day and avoid sending multiple tweets all at once.



8. You can also schedule tweets to provide framework for discussion throughout the day and avoid sending multiple tweets all at once.

•HootSuite is a great tool that can help you do this easily.



Scheduling Tweets


Provide links


Provide links

• Use a tool that shortens links


Provide links

• Use a tool that shortens links.

Actual Link•http://www.changemodel.nhs.uk/pg/dashboard


Provide links

• Use a tool that shortens links.

Actual Link•http://www.changemodel.nhs.uk/pg/dashboard

Shortened Link•ow.ly/cenYS

http://t.co/vlRjqF4Q


via @danzarrella

#QF101 #QF13| @ajay4quality @robynsussel @kempedmondsHTTP://NJIMEDIA.COM/PROJECT/BESTTWITTERPRACTICESINFOGRAPHIC/


Three Main Things to Keep in Mind

1. Tweet short (<120 characters) and include links.2. Use hashtags (but don’t overuse them).3. Mention people.


Thank you!

Next up Robyn Sussel


What could we tweet about?


What could we tweet about?

How about Live Brain Surgery?!


Break!


LET’S GET OUR HANDS DIRTY!


Who is the audience?

Method Audience Flipchart

Twitter



Method Audience

Flipchart Only usTwitter



Method Audience Flipchart Only us

Twitter The world!


LET’S GET OUR HANDS DIRTY!Sample Tweet:


LET’S GET OUR HANDS DIRTYSample Tweet:

How can we radically think differently about health care? Tell us! http://www.carefesto.blogspot.co.uk/


Three Main Things to Keep in Mind (checklist)

Tweet short (<120 characters) and include links. Use hashtags (but don’t overuse them). Mention people.



How can we radically think differently about health care? Tell us! http://ow.ly/i33es @carefesto #QF101 #QF13 #bchc




Tweet short (<120 characters) and include links Use hashtags (but don’t overuse them) Mention people

Three Main Things to Keep in Mind (checklist)




Tweet short (<120 characters) and include links

Use hashtags (but don’t overuse them)

Mention people



How can we radically think differently about health care? Tell us! http://ow.ly/i33es @carefesto #QF101 #QF13 #bchc Please RT


via @danzarrella


LET’S GET OUR HANDS DIRTYSample Tweet:How can we radically think differently about health care? Tell us!

http://ow.ly/i33es @carefesto #QF101 #QF13 #bchc Please RT

Your task: to reply or re-tweet our tweet!


Tweet Away!

1. Search for #QF101 on Twitter.com2. RT the sample tweet from @BCPSQC3. Feel free to add your answers / comments to the

tweet!

Sample Tweet:How can we radically think differently about health care?

Tell us! http://ow.ly/i33es @carefesto #QF101 #QF13 #bchc Please RT


Twitter Handles

Feel free to mention others here or from the room!

@VCHhealthcare@Providence_Hlth@Fraserhealth@VanIslandHealth@Interior_Health @Northern_Health @VanIslandHealth @FNHC@IMPACTBC@Patient_Safety


Panel


Thank you!


Final Thoughts1. Download the “Twitter for Health Care Professionals”

Guide .

2. Attend a Twitter Chat! #qualitychat #hcsmca #erounds

3. No better way to learn, than to practice!#QF13 = Quality Forum Hashtag

www.bcpsqc.ca


Last Poll…

What were your a-ha moments?

A5 Twitter 101 for Health Care Professionals - Ajay Puri - Quality Forum 2013

Documents

Transcript of A5 Twitter 101 for Health Care Professionals - Ajay Puri - Quality Forum 2013