a4uexpo BT Live Theatre - Mobile and App SEO

Mobile SEO & Top 12 Tips

What you will learn

• The Mobile Market– Identifying soft markets– Tips & tools to get you started

• The Basics of Mobile SEO– On page optimisation– Off page optimisation

• The Social and Viral Side– Social Networks and Bookmarking Tools– Running Successful Viral Campaigns

• Top 12 SEO Tips for 2010

The Mobile Market• 219 million mobile search users in 2006• 844 million mobile search users in 2011

• 160 million in ad revenues in 2008• 3.1 billion expected in 2013

What you will learn

The Basics of Mobile SEO• TLD – Top Level Domains• Coding – Must be W3C Compliant• Html - Currently html5 is the best option• Site Size - Keep the site down to as few pages as possible• Content – Max.content needs to be 63 characters (give-or-take).

Create linked snippets on each page if you need to get more that this into one page.

• Markup – Sorry no iFrames, no Flash, no redirects, etc.• Metatxt – Just like the description• Mobi Testing – Test functionality

What you will learn

Additional Mobile SEOOnPage – This works the same as regular sitesLocal Search – Use locations in your metatxt and titleUniversal Search - One of the most common uses for mobile is news,

YouTube, Google Reader, etc.Local Search – This is big now and soon to be massiveSitemaps – Create and submit separate xmlInternal Link Building – This works the same as a regular site. (Sculpting)External Inbound Links – Think global or international when building links to

your website.Optimising for iPhone

Top 12 SEO Tips

• Link Acquisition – Avenues, Penalties, alternative options• Auto-posting and Article Spinning (Good & Bad - note

disclosure!)• Blog/Forum Spamming/Creation (note disclosure!)• RSS Feeds for Building Free Links• My Favourite Tools• International SEO (Geotargeting and Subdomains)• Canonicalisation (Who, What, Where???)• Important, But Often Forgotten SEO Tactics• Social Bookmarking and SEO• Longtail SEO Integration and Implementation

PDF and PPT downloads available at www.GaryTheScubaGuy.com

Tip #1 - LinksCould I or Should I Buy Links?

http://www.backlinks.com/index.php

http://www.linkxl.com/

http://www.teliad.com/

http://www.tnx.net/

Tip #1 - LinksCould I or Should I Buy Websites?

Tip #1 - LinksWhere do I buy websites?

http://www.businessesforsale.com/

http://www.sedo.co.uk/uk/home/welcome/?tracked=1&partnerid=19113&language=e

Tip #1 - LinksWhat to look for when buying a site?

There are a few other factors to look at before buying a site;1. Domain Age – 2 years min. unless other factors outweigh this2. Page Rank – yes it does matter when buying a site because it

represents G-Trust3. Number of existing back links4. Quality of those back links and are they to any deep pages?5. How many pages are indexed with Google?6. Install McAfee Site Inspector on your computer. It will flag any issues

to do with bad history, malware or any one of many other problems7. Will the BL’s stay in place once bought?8. Other pluses are host location vs. target location, the number of

registrants of the domain, DMOZ listing and rankings. If it’s a forum, the number of active members and recent posts are important.

9. Check Wayback.org for historical content & DomainTools10. Check ValidRank.com for fake Page Rank

*TIP - USE TO SEE IT’S WEB PRESENCE

Any questions on any of the link building techniques?

Tip #2 – Auto Posting/Spun ContentPopulate your blogs & mass bookmark them

Spins content into 1-250 unique articles & tests uniqueness against database

Manually enter your blogs, cut and paste from TheBestSpinner and auto-posts. 20 in 20 minutes

Automatically populate your forums with 100’s of profiles and back links to any website

Automatically Bookmarks over 30 SBM sites

Finds blogs based on keywords, checks PR, Indexation, grabs email, auto pings, posts to 1-100 RSS feeds, verify mass back links

Tip #3 – Auto Forum PostingPopulate the forums that you own.

Spins content into 1-250 unique articles & tests uniqueness

Cuts 90% off the time I spend on manual blog post and publishing articles

Auto Bookmarks over 30 SBM sites – Twitter, Facebook, Digg, Blogger, Wordpress.

Notify 65 of the top web 2.0, Video, RSS and SBM sites about your offer/site

Tip #4 – Use RSS Feeds for LinksPut a Wordpress blog on a subdomain of your websiteI.e. http://bingo-blog.mysite.com



Go to yoursite.com/wp-admin/ to the Settings and select “Writing”



Go to yoursite.com/wp-admin/ to the Settings and select Writing

Select both of the tick boxes




Submit your sites to FeedburnerHas over ½ million publishers



Tip #4 – Use RSS Feeds for Links

Full RSS feed list available at www.GaryTheScubaGuy.com

http://www.feedmil.com/addfeed.jsphttp://www.feedest.comhttp://www.feedlisting.com/submit.phphttp://www.feedgy.com/Submit.aspxhttp://www.feedlisting.com/submit.phphttp://www.feedbees.com/add.phphttp://rssmountain.com/submit_anonym.phphttp://www.feedsee.com/submit.htmlhttp://feedfury.com/submithttp://www.rssmicro.com/FeedRank/?Fe...com%2frss.aspxhttp://www.millionrss.com/add-my-feed.phphttp://www.rss-network.comhttp://www.goldenfeed.com/AddFeed.aspxhttp://www.rssmad.com/index.phphttp://www.feedbomb.com/http://www.plazoo.comhttp://www.rss-feeds-directory.com

Additionally manually submit through these RSS directories

http://www.feedmil.com/addfeed.jsp

http://www.feedest.com/

http://www.feedlisting.com/submit.php

http://www.feedgy.com/Submit.aspx

http://www.feedlisting.com/submit.php

http://www.feedbees.com/add.php

http://rssmountain.com/submit_anonym.php

http://www.feedsee.com/submit.html

http://feedfury.com/submit

http://www.rssmicro.com/FeedRank/?FeedURL=http://www.rummyon.com/rss.aspx

http://www.millionrss.com/add-my-feed.php

http://www.rss-network.com/

http://www.goldenfeed.com/AddFeed.aspx

http://www.rssmad.com/index.php

http://www.feedbomb.com/

http://www.plazoo.com/

http://www.rss-feeds-directory.com/

Full RSS feed list available at www.GaryTheScubaGuy.com

Any questions on Spinning, Auto Posting or RSS feeds?

Tip #5 – Get Healthy with Google WMC


Create a Robots.txt file – these tell ALL the bots where to go and where not to go. If you have admin or member files you don’t want indexed



Create a Robots.txt file – these tell ALL the bots where to go and where not to go. If you have admin or member files you don’t want indexed

You will need this for the next step



Create an XML Sitemap – these (and I make individual ones for data files, pic files, pdf files, doc files, etc.) tell the bots the files you do want indexed and where they are



Internal Links – lets you know if you are cross-linked, which may confuse the bots or split influence between two similar pages



External Links – tells you who is linked to you. Helpful in optimising anchor text and bad links pointing to non-existent pages



Crawl Errors – advises you of any crawl errors Google finds like broken links or orphaned links.



Top Queries – this shows the top queries to your site which will allow you to improve specific landing pages



Associate Domains – This is an extremely easy quick win if you have WMC set-up.



Geotargeting – I’m going to cover this in greater detail in tip number 6

Tip #6 – Geographical Targeting & Subdomains


Geographical Targeting & Subdomains – (Advanced Geotargeting) – This isn’t for the faint at heart, the lazy, or the website owner that isn’t ready to do the extra work to get your piece of the pie.



Target: RegionUse Geotargeting

Target: LanguageDon’t Use Geotargeting



Should I be using Google’s Geotargeting?

1 .Your target market?

2. If you need language based subdomains or subdirectories?

3. Should you move hosting as well?

4. Cost of translation

5. Can I afford to do it all?




Additional Traffic Resources;1. Google Adwords Traffic Estimator2. WordTracker3. Google Trend4. Google Insights5. ShoeMoney.com Tools6. SEOMoz.com Tool7. Your Log Files8. Depositors



Search results can differ greatly depending on several variables.

1 .The IP of the end-user (where are they?)2 .The server location of the website (where is it hosted?)3 . Any geographically targeted settings in Webmaster Central (as mentioned in the previous tip)4 .The relationship between the search filters and the resulting web pages (I.e. Did they search for Pages from [region] or Pages in [language]5 .If the end-user is searching a different extension than the defaulted engine (they manually enter Google.com searching for US or English results in a non-US region. 6. If the end-user is logged into the search engines site(Gmail, iGoogle, Toolbars, Local Search etc.)7. If they have Google’s SearchWiki or other plugin



Do I target a REGION or a LANGUAGE?


EMAIL – [email protected]

Do I target a REGION or a LANGUAGE?

REGIONAL TARGETING

1. Create a subdomain or a subdirectory in the native language and use Webmaster Central to geographically target it2. Host the subdomain on a server in the native region and use geographical targeting3. Use the region in all meta tags4. Build back links from similar TLD's5. If you own a TLD build directories (language) and domains (regions)6. Use the language or native terms


EMAIL – [email protected]

ON A SIDE NOTE!!! - If you own a TLD such as .com, .net or .org you can target both subdomains and subdirectories with Google Geotargeting!!

Primary TLD (.com, .net, .org, etc.)

.COM

No Geotargeting

All LanguagesUNIQUE CONTENT

FR.COM

Geotargeting

France

FR.COM.Subdirectory

Geotargeting

All LanguagesUNIQUE CONTENT



The other elements that will affect rankings will be back links;

1. Are the links from a TLD that matches the destination URL (I.e. .nl linking to an .nl website)?





2. Is the IP linking website located in the same region and the linked URL?






3. Page rank, linking anchor text, additional outbound links on the page linking to you







4. On-page relevancy








5. Language based meta-tags





2. Is the IP linking website located in the same region as the linked URL?



5. Language based meta-tags

6. Everything in the above 5 items relating to the linking website/page



How do I get started with Geographic Targeting?

1. Get the content rewritten using SEO Tactics(About £149 per 1000 words)

Don’t just get them rewritten, get them optimised as well!



1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region



1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region3. Create Subdomains

FR.website.comES.website.comDE.website.comIT.website.com



1. Get the content rewritten using SEO Tactics 2. Get your hosting setup in the target region3. Create Subdomains4. Use the DNS record on the top level domain’s

server to point to the ‘A’ (Address) record of that subdomain to the IP of the target host

FR.website.comES.website.comDE.website.comIT.website.com

Get a new A (Address) DNS recordGet a new A (Address) DNS recordGet a new A (Address) DNS recordGet a new A (Address) DNS record





5. Go to Google’s Webmaster Central and get a new verification code






6. Add the code between your <head> tags (or add an html file)






6. Add the code between your <head> tags (or add an html file)

7. Submit to Google for crawl


IMPORTANT Things to Remember!

• To target a language using only subdirectories do not use geographic targeting• You can target a language with both subdomains and subdirectories but if you have a top-level TLD (.com) use subdirectories versus subdomains.• You can use Google geographical targeting on subdomains and subdirectories• Your title should be in the native language and/or use regional slang terms where they apply.• Use language-based meta tags whenever targeting language-based searches• Host subdomains that are for geographical targeting in the target region • When you implement the subdomain strategy, link to it from the original website• Create new sitemaps for each subdomain • When creating meta tags and content be sure to use native slang. • Get back links from same TLD's (get a .nl link to your .nl site in the native language)• If you have a TLD (like .nl or .de) do not use geographical targeting. These domains are already associated with its designated region

Tip #7 – Canonicalisation


Issue: You know have more links than you can see



Issue: You know have more links than you can see

Problem: Links that you have are pointing to;1. Yoursite.com2. www.yoursite.com3. http://www.yoursite.com4. www.yoursite.com/html5. www.yoursite.com/php6. www.yoursite.com/asp

You getting the picture?

http://www.yoursite.com/

http://www.yoursite.com/

http://www.yoursite.com/html

http://www.yoursite.com/php

http://www.yoursite.com/asp



Solution?

Tip #8 – Other Important Factors


Alt Attributes and Titles in Images Use alt attributes on images to preserve content integrity while providing internal links for ranking factor. Anchor Text OptimizationUse pertinent anchor text and do not waste link equity from excessively linking to non reciprocating pages within a site. Flattening Site ArchitectureKeep site architecture as flat as possible or use breadcrumbs to aid in information architecture and crawling.Avoid Using Sub Folders ExcessivelyDon’t do itContent Volume Ensure you have enough content to dominate a competitive keyword. Contextual LinksLink contextually within related document to select preferred landing pages through virtual themingLoad Time – Google has said recently that load time on a site will become a very important issue very soon.

Tip #9 – Social Bookmarking


After extensive testing over the past 3 years as well as watching and anticipating what Google will resort to versus links, I firmly believe, and have proof, that Social Bookmarking will become a big part of Google’s refined algorithm.



nl.PokerNews.com #7

nl.PokerNews.com #8

PokerListings.com #9



nl.PokerNews.nl #8

PokerListings.nl #7

Tip #10 – Additional Killer Tools


This monitors Google’s data bases and will notify you when content appears that contain the kw/kw phrase that you are looking for.

This is a tool that shows graphs identifying the traffic trends over time, from the last few years to the last few weeks and allows you to see a snapshot of most any industry.

This is a supercharged version of Trends. It monitors the actual search queries globally with multiple filters for region, timeline, sectors, etc.

XENU – crawls your website and identifies errors, link structure, page size, external links and many other things that are important to the health of your site

SEO Spyglass – Gives you a detailed report of your own or a competitors back links and ranks them using important factors like follow-no follow, Page Rank, and other factors. You can even import your Google WMC exported BL report and see if any of the back links to your site are potentially hazardous.



CAC EXCLUSIVE - VanguardSEO’s Dual Depth Back Link Checker – When acquiring a website we want to know who is linking to the sites that are linking to us, rather than just the first level of linking, so we built this free tool. - http://toolbox.vanguardseo.com/td/

SEOMoz’s Linkscape – Another great tool for evaluating a competitors back links, anchor text, and discovering the strongest pages on a site.

competitors to identify if a sudden surge in back links could be the reason for their rankings increase, then you can use one of many other tools (Link Assistant, ShoeMoney, SEOMoz) to identify these links that significantly changed their ranking and go after the same links or an equivalent linking structure)

Majestic SEO – Looks at the back link trends of

http://toolbox.vanguardseo.com/td/



Firefox SEO Quake Plug-in – Great for a quick look at all of the important ranking factors of the top 10 or just one site. This is a toolbar that allows you to set the values you wish to see like PR, indexed pages, registration date, SBM references, DMOZ, Yahoo, MSN, Baidu, and most other SE’s, plus a ton of other information on the fly.

And Introducing...

Tip #11 – Niche & Longtail Targeting


25% of the searches on Google every day

have never been searched before



60% of all conversions come

from niche and longtail terms



Where/How can I Identify the Niche and Longtail terms?

Log Files




Hittail




Google monitors their Datacenter’s and can notify you immediately when they find your query

*TIP – use quotations if using a phrase

Tip #12 – Get FREE Help!


Tip #12 – Get FREE Help!


You can find me at;

DON’T FORGET!!!

DON’T FORGET!

We are giving FREE 30-minute one-on-one sessions today and tomorrow – Get your time slot here – NOW

[email protected] Office: 0113 242 6222

LEAVE YOUR EMAIL FOR THE FREE ACCESSTO THE VANGUARD TRACKER TOOL

a4uexpo BT Live Theatre - Mobile and App SEO

Technology

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