Marketing plan for anAndroid Application Package

<A2Z>

1 •Executive Summary

2 •Competitors

3 •Situation Analysis

4 •Goal

5 •Strategy

6 •Implementation

A2Z is a Search engine app which actively competes with Top engines and providesCustomers many products

Strengths1) Faster

2) Multilingual Search Engine3)High growth

rate4) Best

Algorithm

Weakness

1) Medium level of Accuracy

2)All the products are not known

Opportunities1) Increasing usage of A2Z

3)New products and services

Threats

1)Competition

Situation

Analysis

Everybody On The Planet Is Our Target Audience

Goals

One password for all products

Shop with our products

Access information safely

Recharge with our products

TACTICS

Use social media platforms like Facebook, Twitter, Instagram etc…to publicise the app, its features and comments section can be used to know the customers opinion, reviews, Complaints.

Using Commercial ads like TV ads, Billboards etc.. Can be used to promote the unique features of the app to the target customers

Pre-launch of the App ,necessary contracts with e-commerce sites, Retailers, distributers,merchants and the Optimization of App for Google play should be done, then App will

be launched in the Store.

Before launching the App, Commercial Ads should be given to promote the unique features of the app and mention the Date

the App is to be released.

Finally, offering incentives to customers and retailers, Word Of Mouth advertising to promote the App.