Social Media Strategy

Project Description

Increase exposure & engagement on several media platforms

Increase fan base and followers

Objectives

Dramatically increase followers

Specifically on Twitter and Facebook

Increase organic SEO

Engage fans

Increase ranking on ReverbNation

Challenges

Prepare A200 to consistently engage w/ fans

Ensure A200 uses social media as extension of their art

Dramatically increase fan base

Maintain quality

Get fans to share content

Approach

Perform audit of current presence

Make recommendations on changes

Implement Plan

Approach: FB & Twitter

Enhance current FB & Twitter pages

Design, content, content time, custom pages, photos, etc.

Increase FB Fan BaseCreate ads targeting specific areas, time zones, demographics

Ads drive fans to FB page

Fans land on ReverbNation tab

Gives fans quick summary of band, music, upcoming events, etc.

Increase Twitter Followers

Use third party software to increase

Using specific key words, identify a quality target list that would help reach goals

Set up 3 different direct messages for new followers that have call to action

Add relevant pics, vids, music

Give profile a richer user experience

Increase Organic SEO

Set up Flickr account

Streamline YouTube

Establish ReverbNation

Training

Create a content calendar

Train A200 to seamlessly interact w/ fans

Desired Increases

Facebook fan base

Twitter followers

Fan engagement w/ relevant content

ReverbNation ranking

Chances to organically show at top of search engines

Amount of fans that attend live shows