By Debbie Marques

Assignment 5#:

Research of

newspaper adverts

Research of

Newspaper

Adverts

Things included in newspaper

• Horoscope • Lottery • Weather • News• Tragedies • Sports • Competitions • Holiday rentals • Arcade • Bingo • Tv/film reviews • Showbiz• Music • Jobs • Travel• Politics

How Newspaper is Organised

Newspaper name(mentions it is free)

The main story title, attracts target audience, mainly what the middle of the newspaper is about.

Quarter of the pager with Picture of protagonist of news (supporting the main title)

Advertisement about New films out

Advertisment of website to watch films (supports the ads next to it)

Date (inform audience)

Celebrity quote

FrontPage

How newspaper is organised Middle Pages

Weather News Metro in focus Interesting news

Life going out Life tv

How newspaper is organised Towards the

End

Puzzles and horoscope

Education and courses

Mini ads Metro Sports

How much Advertisement is in

it ?• Most pages inside of the newspaper include at

least quarter page advertisement

Whole page advert

Whole page advert

Quarter page advert

What do they advertise ?

• Airlines

• Tourism/ holiday offers

• Phone companies

• New products

• Health related ads Specsavers Quit smoking helpline

• New films / tv

Who is the target audience?

• People who use train regularly • 17-45

• Consumer culture• Working class culture • People living in local communities of London

(urbanities)• Mostly male readers

• Mostly people who go to university, college and work.

• Interested in happenings and news around London.

Topics included in this newspaper would interest mostly men such as politics and sport

Where is it available?• Train stations• Inside tubes • Metro app• Online • Cafes • Workplaces • Buses • Urban centres across London

Costs and sizes

30,000 for a full page advert

£250 for a quarter page advert

Things included in newspaper

• News • Science • Money • Femail • Health • Sport• Tv guide • Showbiz • Travel • Food • Books • Horoscopes• Bingo • Politics

How Newspaper is Organised

Text supporting picture shown

Picture of one of main news inside newspaper

Cost of the newspaper Newspaper

name

Newspaper release date

Newspaper title

Newspaper subtitle

Brief explanation of newspaper title

How much Advertisement is in

it ?• Around 35% is advertisment

What do they advertise ?

• Furniture shops

• Holiday ads • Cars • Supermarkets

• Lotto

• Food

• Banks

• Mostly within the upper class’ interest

Who is the target audience?

• 18-50 year olds• Lower-middle class status • Mostly females 53% female readers 47% male readers• Particular section ‘FEMAIL’ includes topics

in which females are particularly interested• Education chance of winning prizes • May contain strong language at times

Where is it available?• Home delivery

• Online • Kindle

• Dailymail app

• Mailonline app • Newsagents

Research of channel

adverts

Layout design Showing the bed to emphasise what the shop sells.

Showing the bedroom as most of the company’s furniture is for bedrooms.

Very common scenario where a group of friends order a pizza

Using the living room to emphasise relaxing and not worrying about cooking

Using a white background emphasises the pureness

Showing how the product looks like can be useful if the audience is thinking of buying it.

Content Furniture Cinema

Fast food Skin therapy

Style of font

Italic writing emphasises for a more mature target audience

using calm colours and the colour white meaning calm which also emphasises the name of the company

White writing on a black background for the writing to stand out

The day it is out on another colour so stand out from the rest of the text.

Style of font

White and very small writing used as it is information that the company does not want the customer to pay much attention to.

Colour white to be very discreet.

Colours chosen, emphasise the clear skin which is what the product is for.

The ‘3 in 1’ in pink so it gets most of the audience’s focus .

Organisation of information

Placed at the bottom so it is not as visible to the audience

Titles placed on the middle with the product so gets audience’s focus.

Titles placed in the middle to get audience’s attention

Writing placed at the bottom of the screen to be more discreet to the audience

Placed at the bottom but due to the blue back ground, get the audience’s attention

Layout design

Using a convertible blue car persuades the audience to get one as it looks glamorous

The blue sky creates a relaxing sensation

logo

logo

Having jus a blue background will emphasise the company and also get the audience attention jus on the title at the top

Using the kitchen emphasises what the shop sells

Having the people in the kitchen makes it look realistic and will persuade people to buy a new kitchen

Content Cars

Films/ programmes

Furniture

Banks

Style of font White writing to emphasise the name of the bank, eye catching to audience

Using white writing with the font used in all Peugeot cars

Smaller writing at the bottom using Arial font which makes it more ordinary

White font was used to stand out on the black back ground

Bold writing was used so it was focused more by the audience

White large writing was used to emphasise the target audience which would be a more mature audience

Organisation of information

Having the titles at the top of the screen will transmit the aim of the commercial to the audience

Name of car make in capital letters as it is the most important.

Smaller writing at the bottom with the slogan

Half of the screen used with the information to make it clear to the audience

Channel it is going to be on placed on the corner of the screen Having the promotion

with a red background gets the audience eye

Phrase persuading the audience in white at the bottom of the screen to make it visible

THE END