A2 Media - Evaluation Question Two

EVALUATION QUESTION TWO How effective is the combination of your main product and ancillary texts?

EVALUATION QUESTION TWO

How effective is the combination of your main product and ancillary texts?

https://1.bp.blogspot.com/-l7iyvvGn85w/VvJ_Sy7t3TI/AAAAAAAAAQo/KYaH1xU5YSYsqL4p5-_a2GVj8R77R1jEg/s1600/Strong%2BPoster%2BPic.jpghttps://4.bp.blogspot.com/-N27deUyIFYo/VvJ_oIPtpKI/AAAAAAAAAQs/aYuLM8DcI_UhLhhMHzbmGZ0CLhd93TT2w/s1600/DIGIPAK%2BPIC%2B2.jpg

Creating a digipack and poster to go with our music video was not only about allowing us to experiment with more media technologies, but it also pushed us to create work that matched what you would see in the industry.

By allowing us to make ancillary pieces I have had to consider house style not only in regards to the poster and digipack matching, but how to reflect the tone, theme and mis-en-scene of the images you would see in the video.

The ancillary tasks are meant to not only reflect the music video but to sell it. Therefore, creating pieces that are meant to attract an audience forced us to consider in more depth what the audience wants from products; encouraging us to look back at all our audience feedback and consider all of it too.

Initial ideas:

When I was first planning my ancillary tasks I had wanted to create it similar to the poster I had seen for the This Girl Can campaign that we had created our Music Video on (some can be seen below), although as it can be seen these often incorporate bold colours and certain phrases over the picture that link to it.

However, our Music Video is in black and white for the majority of it, and this had become part of our house style, therefore using bright colours didnt fit our video.

Due to the song being called Strong we wanted to focus on this word more than anything, as it represented the women in the video too. As the products were to advertise this song (and album) I wanted the name to stand out, so decided against putting it on top of an image.

Another idea I had was to incorporate images of all the actresses in our video, however when I tried doing this on Photoshop the images didnt seem to work together well as they had in the video and the message we were trying to give wasnt as obvious.

http://static.independent.co.uk/s3fs-public/thumbnails/image/2015/01/15/17/THisGirlCan.jpghttp://activeashfield.co.uk/wp-content/uploads/2015/03/ijiggle.jpghttp://www.livingsport.co.uk/wp-content/uploads/2015/01/This-Girl-Can-Twitter-Header.pnghttps://1.bp.blogspot.com/-l7iyvvGn85w/VvJ_Sy7t3TI/AAAAAAAAAQo/KYaH1xU5YSYsqL4p5-_a2GVj8R77R1jEg/s1600/Strong%2BPoster%2BPic.jpghttps://4.bp.blogspot.com/-N27deUyIFYo/VvJ_oIPtpKI/AAAAAAAAAQs/aYuLM8DcI_UhLhhMHzbmGZ0CLhd93TT2w/s1600/DIGIPAK%2BPIC%2B2.jpgI decided to keep the house style of my ancillary's similar to my media text and maintain the black and white theme as I knew it created a dramatic effect yet looked sophisticated.

In addition this means that when the colour changes in the Music Video it will be a surprise to the audience and emphasises the change in attitude that this positive view of women in sport creates. In addition, by having everything else be in black and white it creates a bigger impact than if it had all been in colour.

One thing I had considered was past texts that used black and white, and after looking into the 1940s Film Noire genre where women were always seen as objects of attraction for men and all texts fit to the Male Gaze theory using black and white in my contemporary piece also reflects how these opinions are out of date and this is how women should be viewed in the media now.

https://1.bp.blogspot.com/-l7iyvvGn85w/VvJ_Sy7t3TI/AAAAAAAAAQo/KYaH1xU5YSYsqL4p5-_a2GVj8R77R1jEg/s1600/Strong%2BPoster%2BPic.jpghttps://4.bp.blogspot.com/-N27deUyIFYo/VvJ_oIPtpKI/AAAAAAAAAQs/aYuLM8DcI_UhLhhMHzbmGZ0CLhd93TT2w/s1600/DIGIPAK%2BPIC%2B2.jpg

When people watched the first rough cut of our video we noticed that a large amount of them commented on this shot and the impact it made. Due to all the positive feedback I received for it I knew it had to be used in our ancillary tasks. As I couldnt do my initial task of including all the actresses in our poster and digipack I decided to pick one image that would be repeated in all of them to create a link this one was identified by almost everyone that watched it as being impressive to look at so I decided to use this one.

I decided on this image because it has been described as striking yet the actress herself is unidentifiable. She has been described as majestic yet in the video she is doing a sport that requires a lot of strength, determination and commitment making all women that watch this believe they too can be seen as beautiful doing something they love (including sports).

https://4.bp.blogspot.com/-N27deUyIFYo/VvJ_oIPtpKI/AAAAAAAAAQs/aYuLM8DcI_UhLhhMHzbmGZ0CLhd93TT2w/s1600/DIGIPAK%2BPIC%2B2.jpgIn order to maintain the same theme of images on my digipack so it didnt become confusing I decided to also use an image of one of our actresses diving in.This is very similar to the image that can be seen at the very start of the video, making the audience believe that the whole video will be focused on her. So, when the video goes on to show lots of different other women in their respective sports it makes the audience believe that anyone can take part in sports this only emphasises our point on empowering women even further.

https://4.bp.blogspot.com/-N27deUyIFYo/VvJ_oIPtpKI/AAAAAAAAAQs/aYuLM8DcI_UhLhhMHzbmGZ0CLhd93TT2w/s1600/DIGIPAK%2BPIC%2B2.jpghttps://1.bp.blogspot.com/-l7iyvvGn85w/VvJ_Sy7t3TI/AAAAAAAAAQo/KYaH1xU5YSYsqL4p5-_a2GVj8R77R1jEg/s1600/Strong%2BPoster%2BPic.jpg

To create a brand image for the band London Grammar I decided to create a logo. This meant that not only did their name get used on the ancillary texts, but there was also something that they could be easily identified by and could be used anywhere. To keep it sophisticated I decided to use the colours black, white and blue. The blue I then reflected in the bubbles on the digipack and some of the text on both pieces, ensuring it all tied together but also that everything regarding this music video represented the band as it is their song and in the industry all of these pieces would be created to sell the music and the band.

https://1.bp.blogspot.com/-l7iyvvGn85w/VvJ_Sy7t3TI/AAAAAAAAAQo/KYaH1xU5YSYsqL4p5-_a2GVj8R77R1jEg/s1600/Strong%2BPoster%2BPic.jpghttps://4.bp.blogspot.com/-N27deUyIFYo/VvJ_oIPtpKI/AAAAAAAAAQs/aYuLM8DcI_UhLhhMHzbmGZ0CLhd93TT2w/s1600/DIGIPAK%2BPIC%2B2.jpgThe font that has been repeated throughout is called Orator Std. I decided on this text because it is clear to read and I believe it reflected the style of the video well.The repetition of this text in my music video and ancillary pieces ensures that it can all be read easily, and the poster and digipack would stand out if printed and displayed like in the industry, and ensures the house style is continued throughout.I have also used other texts, but unless they are used in the logo they are all different colours. This means that in both the digipack and the poster the name of the song and the band stand out as much as possible, whereas the rest of the information can still be read but also looks decorative and creates a more interesting digipack and poster to look at.

Overall:

The combination of both my ancillary pieces and my main task has been very effective in helping me understand how all areas of the industry work together to sell a product. I have had to consider not only what the audience want to see, but also what links to the Music Video well and gets the message across.I have aimed to create three pieces that all maintain a sophisticated look yet still manage to make a big impact on the people who see them. By using black and white which are two very contrasting colours, it ensures that the text and images are able to stand out as a striking difference to the dark background and link in with the music video. By creating ancillarys that only incorporate certain parts of my music video (black and white, same font, images similar to two shots used) it makes the entire Music Video seem slightly ambiguous to those who havent watched it yet, therefore making the message even more powerful than if they had known what it is about. Having the ancillary texts has allowed me to test my media knowledge on many different platforms, not just filming and editing but using Photoshop too. It has pushed me to think creatively and make executive decisions on what I think works well with the product I already have.The combination of all three texts has encouraged me to think carefully on all the research, theory, audience feedback and media knowledge I have collected over the last two years of my media course and put it into practise.

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A2 Media - Evaluation Question Two

Education

Transcript of A2 Media - Evaluation Question Two