USE OF MEDIA IN CONSTRUCTION OF MUSIC VIDEOBY DANIEL ROTHERY

FOOTAGE – CANNON 1200D

To take the footage for my music video and ancillary texts I used the Cannon 1200D Camera.

As you can tell from the opening monologue the camera footage is a little bit grainy, this is because I started off by using a different camera. This was a budget camcorder that I purchased from Argos. This then prompted me to enquire about booking out the college cameras and using them for better quality footage. This worked and I feel that this camera created better quality footage and makes the video a lot crisper and created more detail for the editing.

ADOBE PREMIER PRO

Adobe Premier Pro is a premium video construction software by Adobe. This was the main piece of media that I used during the construction of my video. This was a completely new software to me as I have only ever used Final Cut Pro and Windows Movie Maker before to construct a moving image. But I did use the help around me and the media technician at college showed me the basics and as the more times I used it, the better I became at using the different tools and different editing techniques.

Some of the techniques I used:

THE PAINT BUCKET TOOL - ALLOWS THE USER TO ADD A CERTAIN COLOR TO AN AREA OF THE CLIP, THIS ALSO HAS THE LOOK

LAYERING/GHOSTING

THREE D EFFECT

RGB COLOUR EFFECT

CHROMA KEY

16 POINT KEY

4 POINT COLOUR EFFECT

ADOBE PREMIER PRO - LAYERING

ADOBE PREMIER PRO – PAINTBUCKET AND TITLES

ADOBE AFTER EFFECTS

Adobe After effects is another software by Adobe. This programme allows the user to add special effects to certain clips or to transform them.

I used this programme a few times during the construction of my music video. The first clip I transformed was the title screen ‘Applause’. I made that appear to drip/melt from the screen. I did this by clicking the title tab and creating a title across the middle of the screen. I then added a special effect called liquefy, that tool is found in the effects column. The liquefy can then be adjusted by clicking the key frame button and then transforming the clip.

ADOBE AFTER EFFECTS – THE ART GALLERY

The time consuming thing about this section was resizing the image to fit the art gallery frame. This had to be done frame by frame

ADOBE AFTER EFFECTS – EXTRACTING IMAGES

THIS WAS PROBABLY THE MOST DIFFICULT EDITING TECHNIQUE I USED FOR THE CONSTRUCTION OF MY VIDEO. I HAD TO DRAW AROUND THE LIPS, USING THE PEN TOOL, FRAME BY FRAME. THIS DID END UP BEING VERY JAGGERD ONCE ID FINISHED BUT I THEN PUT A CHECKEERED BACKGROUND TO IT AND EDITED THE COLOURS ON FCP USING THE RGB COLOUR EFFECT. THE JAGGERED EFFECT WAS AN EFFECT THAT HAD QUITE A GOOD LOOK AND DID FIT WITH MY THEME OF ART.

YOUTUBE

TO KEEP A TRACK ON MY PROGRESS I UPLOADED EACH EDIT ONTO YOUTUBE . EACH EDIT WAS WHEN I HAD FINISHED A SESSION ON ADOBE PREMIER PRO. I FIRST HAD TO SAVE THE PROJECT ONTO THE COLLEGE EDIT SUITES AND THEN EXPORT THE MEDIA AS AN MP4 FILE. AN MP4 FILE WOULD BE PLAYABLE ON YOUTUBE IN 1080P, FULL HD. THE FULL HD IS POBABLY NEEDED TO GET THE FULL EFFECTS OF THE BRIGHT COLOURS AND EFFECTS.

HERE IS A LINK TO THE PROGRESSION OF MY VIDEO: http://prezi.com/zb63orpd2y-o/?utm_campaign=share&utm_medium=copy&rc=ex0share

1st edit 18th edit FINAL edit

ADOBE PHOTOSHOP - POPART

Photoshop was a software that I was used to using having it being the main software I used in the first year. This year I used it as the main software for my Digipak and my Magazine advertisement.

The main challenge I set myself for Photoshop was to create an image that was similar to the silk screens by Andy Warhol. Because this was a new technique for me I thought that it would be very useful if I viewed a tutorial on YouTube. This was the video that I used: https://www.youtube.com/watch?v=y93ou2Fcc38

This became the basis for my Digipak front cover.

POPART PROGRESSIONThis is the image I started with

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2

I repeated the process for 4 images.

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4

5

MAGAZINE ADVERTISMENT PROGRESSION

I started off by narrowing it down to just three images that I felt best supported the format of a music magazine advertisment. These are the three images I chose:

MAGAZINE AD CONTINUED

THE WRITING WAS ADDED USING THE TEXT TOOL AND THE STARS ADDED USING THE STAR SHAPE TOOL.