Media evaluation question 1

1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS ?

MY A2 MEDIA MUSIC VIDEO

LINKS BETWEEN LYRICS AND/OR MUSIC AND VISUALS

Here the high five is on the beat allowing for emphasis on the friendship between theses two people and character development as they have greater understanding and share in each other’s success and memories.

Here the two of them are laughing as the word close is sung, visual representation of the lyric meaning not physically as there is distance between them but meaning close emotionally and mentally.

“and be the water” down by the river hand in the water. Here the water is the symbol for life and rebirth showing how he about to face large changes in his life the river showing how life course will never be straight and having him on the artificial bank takes the lyric and be the water and make it feel like the water to stay there and be more permanent than other people who go past.

THE WAY A RECORD COMPANY WOULD WANT THEIR ARTIST TO BE REPRESENTED• For our text we believed that the record company would like a wholesome image to run

alongside these lyrics and so we focused on presenting him in youth as such we have two representations of the artist as shown below. We have him as an older boy and as a pre teen boy.

The left shot is of the older boy but we feel the record company would like the artist to represented in this photo booth as it play to the indie audience and as Jack fits into a sub genre of this it will extend a fan base. Also preserving his youth in a photo will allow the moment and nostalgia that he sings about to be captured forever. The second picture shows that despite being the older boy he is full of youth and happiness which go alongside the uplifting tone of the music.

This shot below would be something a record company would like not only because of its indie filters but the boy is dressed in alternative clothing and again showing youth which has been the marketing point/campaign for this song as it directly contradicts mainstream pop culture highlighting its alternative roots.

HOW YOUR VIDEO USES MUSIC GENRE

Our music video uses genre in moth our abstract narrative and cross cutting enigma format and as seen in shots like this we have taken retro locations symbolizing youth such as this bowling alley and using darker filters and the camcorder setting we have turned it into an alternative place for dates. Also we have used mise-en-scene though the use od costume to highlight the main genre being alternative and following the conventions of lots of darker colours to contrast with the surround areas in the shopping center.

INTERTEXTUAL REFERENCE IN YOUR PIECE

We shot a large amount of this video in a bowling alley which although is not done often in today’s mainstream media was featured in Charlie XCX’s music video for “Breaking Up”. We use the knowledge and YouTube comments on the video to see that a lot of people had loved the feeling of a more retro music video. This gave us inspiration and also knowledge that there is a market for videos shot in these locations which we were unsure of before.

USE OF CAMERA 1• We chose to use free hand movement

and as such in our opening sequence we did all the tracking shots in the same way to give it more of a natural flow and informal feel to the shots. The best example of this is when Sam (younger boy) is jumping on the benches and the girl is being lead by Matt (older boy) which can be seen below. This help us create the home movie elegance we imagined in our pre visualization as when memories are looked back and reflected on they are not always perfect pan shots in order to get a realistic representation we knew we would have to run along side as if we were chasing the boy like a parent would.

USE OF CAMERA 2• Here we used the camera to symbolize her walking out of his life by having her not in the

center of the shot and focusing on the river with connotations of reflection. Thus in doing this we created a shot with deeper emotion and thanks to filtering and slow motion a hint of romance.

USE OF LIGHTING

Here we used bright lighting from the game in front of him to create a pink hue over the boy. Pink has connotations of youth and we used a brighter light to show his happiness in his sister giving him a few coins to play some of his favourite games in the arcade. By shining this light it no only shows the blissful innocence of youth but it creates an indie shot that came not only from the unconventional camera angle but the look of concentration on his face almost over lighted here but thanks to shadows in following shot is clear to see.

USE OF MISE-EN-SCENE

In this shot we used the mise-en-scene of costume. By putting the boy in a black hoodie we created and air of wondering what will happen when he gets older as arguably he is dressed more maturely here, this is highlighted by him looking out and reflecting on life via looking across the river. The river itself shows the passing of time and looking out to the bank shows that he will get to the other side but until that time he can only look reflect and wait. By being in a hoodie it symbolizes the coldness that he feels at this moment in time from the outside world as it is the beginning of his transition from boyhood into manhood.

OTHER MUSIC VIDEOS

LINKS BETWEEN LYRICS AND/OR MUSIC AND VISUALS

Here we see a still from Panic! At the discos music video for “Victorious” here we can see the artist has just won a big fight and is presented all of his glory. This is lyrical visualization of the word Victorious which is being sung and held on a long note as this shot plays though. Thus increasing his status as a champion and giving context to the narrative which is of someone celebrating all his success how ever small.

THE WAY A RECORD COMPANY WOULD WANT THEIR ARTIST TO BE REPRESENTED

This is from the band Oh Wonder's music video. As the duo sing all of the songs together without one person doing a solo having them shown on similar levels and in the same or similar clothes and colour schemes shows how they are on an equal level which as it is the case of that in the music would be a perfect representation of the band which the record label would want to promote in the 21st century full of equal rights movements especially those based on gender equality which they currently have the ability to capitalize off.

HOW THE VIDEO USES MUSIC GENRE

Here is a hip hop / rap music video which shows the artist indulging in the adolescent male fanatics theory. This plays to the genre convection of always having lost of bling and girls in a music video thus making it easily recognizable if you are a fan of this genre.

INTERTEXTUAL REFERENCE

Here in Robbie Williams music video for “you know me” he is constantly referencing the book Alice in Wonderland. He is playing the rabbit which could suggest he is constantly running around and feeling like he's been left behind or late.

USE OF CAMERA Here is a still from Walk the Moon’s video for “Anna Sun” the band is from the alternative genre and so their use of camera for this video was very experimental as they did the whole video in one take. They used only free hand camera and as seen in the shot opposite they used filters to create a dream like fantasy which is helped by the continuous free hand flow of the camera, you feel as if you are perfectly in the video and in trance like state which is helped by the dream like quality to this record at the start.

USE OF LIGHTING

In this video the use of lighting creating shadows on the artists face creates lyric visualization as they sing “I see the shadows on my face”. Also the lights flowing from behind give an old school blues style to the video which is in keeping with the tone of the song. Also by having him standing blocking the light it shows him at powerful and the most important thing in the shot as it has connotations of power thanks to figure like god being represented with the light shining from behind them.

USE OF MISE-EN-SCENE

Taylor Swifts music video for Begin Again is full of deeply emotional shots as the song is about getting over a breakup and finding new love. The perfect mise-en-scene for that is Paris which is of course the city of love. Her standing on the Pont Des Arts shows that she is reflecting on romance gone buy and more than just her own, this bridge is famous for almost collapsing under the weight of all these padlocks and at night some heart broken lovers return to try and cut off padlocks after a messy break up. Also red is the colour of love and passion so by here wearing a red skirt it shows that she is move forward despite thinking about older memories she wants to create new ones.