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G325: Critical Perspectives in Media

Section A

To describe and evaluate your skills

development over the course of yourproduction work at AS and A2, with closereference to one or two production practices

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1 a)

• Creative decision making

• Process

• Progress over time

• Specific examples

• Reflection on own development

• It’s about you, the Candidate 

• This question is worth 25 marks. You should spend 30minutes answering it.

• Explanation/analysis/argument (10 Marks)• Use of examples (10 marks)• Use of terminology (5 marks 

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2011 20122011 2012 Now

Preliminary

TaskMusic

magazine

Music Video

Skills Progression Timeline

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Structure

• paragraph 1 should be an introduction which explains which projects you did. Itcan be quite short.

paragraph 2 should pick up the skill area and perhaps suggest something aboutyour starting point with it- what skills did you have already and how were theseillustrated. use an example.

paragraph 3 should talk through your use of that skill in early projects and whatyou learned and developed through these. Again there should be examples tosupport all that you say.

paragraph 4 should go on to demonstrate how the skill developed in later projects,again backed by examples, and reflecting back on how this represents movesforward for you from your early position.

paragraph 5 short conclusion

Remember it's only half an hour and you need to range across all your work!

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Creativity

“The word 'creative' has many meanings- the most democratic

meaning would really suggest that any act of making something(even making an idea) might be seen as a creative act. In moreelitist versions of the term, it is reserved for those who are seenas highly skilled or original (famous artists, musicians, film-makers

etc). an interesting third alternative is to think about howcreativity can be an unconscious, random or collaborative act thatbecomes more than the sum of its parts.

” http://petesmediablog.blogspot.co.uk/2010/01/creativity-g325-questions-on-production.html 

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For each creativity statement which

follows:

1. Read copy think!

2.Agree? Disagree? Gut

response!3.Bullet point evidence to

agree or disagree fromYOUR experience

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Ideas on Creativity: “There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the

same patterns. Creativity involves breaking out of established patterns in order to look at things in adifferent way. It is also a great motivator because it makes people interested in what they are doing...it makes life more fun and more interesting." - Edward de

Bono 

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Even in literature and art, no man who bothersabout originality will ever be original: whereasif you simply try to tell the truth (without 

caring twopence how often it has been told before) you will, nine times out of ten, becomeoriginal without ever having noticed it." - C. S.Lewis 

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Out of limitation come creativity." - Debbie

Allen 

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A truly creative person rids him or herself of all 

self-imposed limitations." - Gerald G.

Jampolsky 

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"Problems cannot be solved by the same level 

of thinking that created them." - Albert

Einstein 

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Creativity and artistic endeavours have a

mission that goes far beyond just making

music for the sake of music." - Herbie Hancock 

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Example question

Creativity is ‘A process needed for

problem solving…not a special

gift enjoyed by a few but acommon ability possessed by

most people’ Jones 1993

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Mind map ideas with a partner on the

A3 sheet

• Pass to another pair and add to another pairs.

Rotate until everyone’s has been added to and

you have your original back.

• Begin writing a structure for your essay

• Write essay due Thursday 17th January!

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Extra question:

“ Digital technology turns media consumers into

media producers.” In your own experience,

how has your creativity developed through

using digital technology to complete your 

coursework productions?