A 0 1 – C O N T R O L L E D A S S E S S M E N T

I N D U S T R Y R E S E A R C H - E X H I B I T I O N

G.C.S.E. Film Studies

Starter

Name the four areas you can select from for the controlled

assessment?

Todays Objectives

WALT

How are films accessed by an audience?

How films are scheduled?

What is censorship and certification?

WILF

Be able to identify the differences between the different methods of exhibition.

Understand and be able to apply film scheduling to your movie, understand why this is important.

Identify what the BBFC is?

Exhibition

Where can you see movies?

What is the difference between the two cinemas on the next screen?

Consider what types of films they are showing and why they are different?

Cinemas

Cinema - 2Cinema - 1

Exhibition

Where was your film shown?

There are Four main types of cinemas: Multiplexes – big outside town centres – Cineworld / StarCity

Mainstream cinemas – In or out of town - Odean

Independent – privately owned Electric Cinemas

Art houses – show foreign films – Light-house

From the list establish which was yours?

Why was it shown there?

Programming / Schedule

Films are released at certain times for a reason. Look at the films when would these films have been released and why?

Programming / Schedule

Things the distributors will consider when releasing:

Is there competition at the time? – Direct related to genre.

Festive dates / holidays – Why?

Other movies that have been successful previously?

Where to release to appeal to audience.

Schedule

When releasing a film things to consider have other similar movies been successful? Genre appeal –especially within subgenres is very important in marketing.

If not it could get a straight release to BLURAY / DVD / Digital download.

Star appeal will be important to this?

Can you name any stars that now only make straight to DVD movies.

Schedules

If a film was successful and the genre has got unpopular the movie sequels might then go straight to DVD.

Straight to DVD

Cinema released.

Cinema released.

3D Exhibition

3D projection – this has become very important to profits as it can generate huge amounts of profit for studios.

3D screening is done in stereoscopic, two images on the screen ever so slightly offset brought together by glasses to create the illusion of depth.

Pirates of the Caribbean – strangers tide made the most profit but was watched by the least audience –this was possible due to the 3D screening.

Fourth film only one made in 3D.

3D

Was your film released in 3D, this could affect where it would be screened and which cinemas?

Was it filmed in 3D?

Was it converted into 3D?

Avatar created the modern version of 3D, James Cameron had the cameras created for that film?

British Board of Film Classification

The BBFC is the regulatory body that certificates each film released in the UK.

(BBFC) is an independent, non-

governmental body funded through the fees it charges to those who submit films and video works for classification. Here, and throughout the Guidelines, video works are taken to include video games, and films and programmesreleased on DVD or Blu-ray, or distributed by means of download or streaming on the internet.

British Board of Film Classification

British Board of Film Classification

For a film to pass for release often cuts are required to achieve certificate.

Kick Ass – was considered for 18 rather than 15 due to language.

Serbian Film – 49 cuts across 11 scenes.

The Human Centipede 2 – banned / rejected for certificate, several scenes removed.

Women in Black – uncut – however received the most complaints that year due to scaring young children taken in with parents.

Homework

Research on exhibition.

Find out where you film was released what types of cinemas, find out number of screens opened on, worldwide distribution how much profit it made.

Was it released in 3D, was it filmed or converted? What impact did this have?

When was the film released, why? Were there holidays or festivities consider America as well, like Thanksgiving is a major holiday.

BBFC – What certificate did it receive and why? Did they enforce changes to the film?

Homework

The areas you will need to cover for this are:

How was your film released in cinemas? – digital vs film.

Consider the range of marketing the was used for you film – at least three products.

Test screening and scheduling

Cover all the above criteria for your film