A Who's Who of Social Media
31
a WHO’S WHO OF WHO’S WHO OF for 2012 SOCIAL MEDIA imbuemarketing.com
-
Upload
imbue-marketing -
Category
Business
-
view
7.113 -
download
1
description
We know it's hard for small businesses to choose the social networks to focus on, which is why we put together this presentation. It breaks down the social networks by demographics and common interests so your business can choose the most effective networks to drive sales.
Transcript of A Who's Who of Social Media
aWHO’S WHO OFWHO’S WHO OFWHO’S WHO OF
for 2012SOCIAL MEDIASOCIAL MEDIA
imbuemarketing.com
imbuemarketing.com
Today’s small businesses understand it’s important to maintain an active presence in social media. �e question for most is:
What social networks should we focus on?
imbuemarketing.com
�e Answer:
�e networks your customers are on.
Facebook is a social network that allows you to connect with friends and family through request only.
imbuemarketing.com
Facebook is a social network that allows you to connect with friends and family through request only.
imbuemarketing.com
FacebookPO
INT O
F DIFF
EREN
CE Connecting with users is permission based.
Easy to find people who you've known in real life.
The "Like" button makes it easy to share your interests.
Facebook is a social network that allows you to connect with friends and family through request only.
imbuemarketing.com
55%55% 45%45%
Gender
800800millionactive users
CommunitiesInstant MessengerScienceNewsPoliticsMagazines
Common Interests
Twitter is a condensed version of Facebook's statuses. It's simple updates sent out in with less than 140 characters.
imbuemarketing.com
imbuemarketing.com
Twitter is a condensed version of Facebook's statuses. It's simple updates sent out in with less than 140 characters.
POIN
T OF D
IFFER
ENCE Simple to use.
Users can follow anyone, inlcuding celebrities.
140 character limit is quickly digested.
imbuemarketing.com
55%55% 45%45%
Gender
250250milliontweets per day
TechnologyPoliticsScienceNewsNatureFashion
Common Interests
Twitter is a condensed version of Facebook's statuses. It's simple updates sent out in with less than 140 characters.
imbuemarketing.com
YouTube.com is a social network that allows you to upload and share videos.
imbuemarketing.com
imbuemarketing.com
YouTube
POIN
T OF D
IFFER
ENCE Simple video sharing.
Focused solely on video.
Built in tools for video editing
YouTube.com is a social network that allows you to upload and share videos.
imbuemarketing.com
imbuemarketing.com
YouTube
50%50% 50%50%
Gender
158158millionhits per month
HumorPoliticsScienceSchoolNatureMusic
Common Interests
YouTube.com is a social network that allows you to upload and share videos.
imbuemarketing.com
imbuemarketing.com
YouTube
Google’s network focuses on user created Circles which filter their friends and followers into catagories.
imbuemarketing.com
imbuemarketing.com
Google Plus
POIN
T OF D
IFFER
ENCE Circles allow users to catagorize those they follow.
Integrated with other Google products.
Hangouts make video chatting easy.
Google’s network focuses on user created Circles which filter their friends and followers into catagories.
imbuemarketing.com
imbuemarketing.com
Google Plus
Google’s network focuses on user created Circles which filter their friends and followers into catagories.
imbuemarketing.com
imbuemarketing.com
Google Plus
37%37% 63%63%
Gender
9090millionactive users
CommunitiesInstant MessengerScienceNewsPoliticsMagazines
User Occupation
Mobile app that allows you to edit and share photographs with people who follow you.
imbuemarketing.com
imbuemarketing.com
POIN
T OF D
IFFER
ENCE Photo editing made easy.
Near instant sharing of your photos.
Integrated with other social networks.
Mobile app that allows you to edit and share photographs with people who follow you.
imbuemarketing.com
imbuemarketing.com
Mobile app that allows you to edit and share photographs with people who follow you.
imbuemarketing.com
imbuemarketing.com
150150million
photos shared Common Interest
1515million
users
PhotographyFashionAntiquesMemoriesScrapbooking
Pinterest is the social network equivalent of a cork board.
imbuemarketing.com
imbuemarketing.com
POIN
T OF D
IFFER
ENCE Sharing made easy with in-browser button.
Very visual newsfeed, as opposed to text heavy updates.
Sortable by catagories.
Pinterest is the social network equivalent of a cork board.
imbuemarketing.com
imbuemarketing.com
55-70%55-70% <45%<45%
Gender
1010millionactive users
ParentingFamilyBridalHome DecorFoodFashion
Common Interests
Pinterest is the social network equivalent of a cork board.
imbuemarketing.com
imbuemarketing.com
Allows users to upload sounds, music, voice and share it with others.
imbuemarketing.com
imbuemarketing.com
Sound Cloud
POIN
T OF D
IFFER
ENCE Focused on uploading audio productions.
Users can comment on sections of an audio recording.
Integrated with other social networks
Allows users to upload sounds, music, voice and share it with others.
imbuemarketing.com
imbuemarketing.com
Sound Cloud
Allows users to upload sounds, music, voice and share it with others.
imbuemarketing.com
imbuemarketing.com
Sound Cloud
43%43% 57%57%
Gender
37%37%of usersare 18-24 years
HumorPoliticsMusicRadioTechnologyScience
Common Interests
Foursquare is a way to make checking in on your mobile device fun and rewarding.
imbuemarketing.com
imbuemarketing.com
Foursquare
Foursquare is a way to make checking in on your mobile device fun and rewarding.
imbuemarketing.com
imbuemarketing.com
FoursquarePO
INT O
F DIFF
EREN
CE Point and reward system for checking in.
Allows venues to reward their customers for sharing.
Integrated with other social networks
40%40% 60%60%
Gender
1515million
users
TravelNewsHotelEventsFashion
Common Interests
Foursquare is a way to make checking in on your mobile device fun and rewarding.
imbuemarketing.com
imbuemarketing.com
Foursquare
Linkedin is a network designed to help professional connect with other professionals in their industry to further their careers.
imbuemarketing.com
imbuemarketing.com
POIN
T OF D
IFFER
ENCE Is known as the “Facebook for grown-ups”.
Allows you to be introduced to other professionals.
Lets you host your resume online.
Linkedin is a network designed to help professional connect with other professionals in their industry to further their careers.
imbuemarketing.com
imbuemarketing.com
59%59% 41%41%
Gender
100100million
users
Linkedin is a network designed to help professional connect with other professionals in their industry to further their careers.
imbuemarketing.com
imbuemarketing.com
Sales Function12%
10%
10%
10%
9%
other
Academia
Admin
Operations
Engineering
User’s Jobs
Sources:http://en.wikipedia.org/wiki/Twitterhttps://www.quantcast.comhttp://blog.kissmetrics.com/social-media-by-demographic/http://www.betterbizideas.com/blog/instagram-statistics-instagram-growth-via-an-instagram-infographic-by-followgr-am/http://linkhumans.com/blog/linkedin-global-demographics-and-statistics-2011http://blog.linkedin.com/2011/03/22/linkedin-100-million/http://techcrunch.com/2012/02/11/pinterest-stats/http://www.quora.com/Twitter-1/How-many-tweets-per-day-are-there-on-Twitterhttp://www.�owtown.com/blog/whos-using-googlehttp://www.plusdemographics.com/globalreport
imbuemarketing.com
Find more resources at:
