A to b Design thinking to Lean Thinking.
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Transcript of A to b Design thinking to Lean Thinking.
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GETTING STARTED
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STAGE GATE AGILEDESIGN THINKING
LEAN ANALYTICS
LEAN STARTUP LEAN UX
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A B
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problem solution
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who’s problem?
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$$$+
why would we fix it?
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!
EXPERIENCE
CUSTOMER
COMPANY
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!
EXPERIENCE
CUSTOMER
COMPANY
$$$+
EXPERIENCE
OUTCOMES
OUTCOMES
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A B
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A BQUESTIONS
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WHO IS TELLING THE STORY?
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DESIGN THINKING
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DESIGN THINKING WHY?
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DISCOVER BA
DESIGN THINKING
DEFINE DEVELOP DELIVERWHAT IS? WHAT IF? WHAT WOWS? WHAT WORKS?
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EXPERIMENTATION
BA
DESIGN THINKING
COLLABORATION
EMPATHY
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DIVERSITY
BA
DESIGN THINKING
LIVE IT
THINK STORIES
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PROTOTYPE BA
DESIGN THINKING
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
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DISCOVER BA
DESIGN THINKING
DEFINE DEVELOP DELIVER
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LEAN ANALYTICS
LEAN STARTUP LEAN UX
build, MEASURE & learn
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BA
LEAN STARTUP
EXPERIMENTATION
2010 10 15 THE LEAN STARTUP AT TECH_HUB LONDON - ERIC RIES
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BA
LEAN STARTUP
waste
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BA
LEAN STARTUP
PIVOT!
EXCUSE ME, I’M TAKING WHAT I LEARNT
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BA
LEAN STARTUP
EXPERIMENT + FAST LEARNING =
NOT RUNNING OUT OF MONEY
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BA
LEAN STARTUP LEAN THINKING
WHICH ACTIVITIES ARE VALUE CREATING AND WHICH ACTIVITIES ARE WASTE?
FAST LEARNING
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BA
LEAN STARTUP
CUSTOMER DISCOVERY
CUSTOMER VALIDATION
CUSTOMER CREATION
SCALE COMPANY
PROBLEM IS UNKNOWN
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BA
LEAN STARTUP
BUILD MEASURE
LEARN
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BA
LEAN STARTUP
GO AND SEE FOR YOURSELF
(MVP) !
MINIMUM VIABLE PRODUCT
SPLIT-TEST
5 WHYS
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BA
LEAN STARTUP
BUILD
LEARN
“B” “B??”
“A2.0”
MEASURE
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STAGE GATE
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STAGE GATE
$$$
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BA
DESIGN THINKING
BUILDING
CHECKING IN
BUILDING BUILDING BUILDING
CHECKING IN CHECKING IN CHECKING IN
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BA
DESIGN THINKING
BUILDING
CHECKING IN
BUILDING BUILDING BUILDING
CHECKING IN CHECKING IN CHECKING IN
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AGILE
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AGILE
how?
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BA
AGILE
SPRINTS
SCRUM
SPRINTS SPRINTS
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WHAT IS THE ANGLE?
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Product / Service
CustomerBusiness Goals
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Product / Service
Customer
STAGE GATE
Business Goals
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Product / Service
CustomerBusiness Goals
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Product / Service
CustomerDESIGN THINKINGBusiness Goals
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Product / Service
CustomerBusiness Goals
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Product / Service
Business Goals Customer
LEAN ANALYTICS
LEAN STARTUP
LEAN UX
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A B?
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DISCOVER BA DEFINE DEVELOP DELIVER
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DISCOVER BA DEFINE DEVELOP DELIVER
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DISCOVER BA DEFINE DEVELOP DELIVER
BUILD MEASURE
LEARN
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DISCOVER BA DEFINE DEVELOP DELIVER
BUILD MEASURE
LEARN
SPRINTS
SCRUM
SPRINTS SPRINTS
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DISCOVER BA DEFINE DEVELOP DELIVER
SPRINTS
SCRUM
SPRINTS SPRINTS
BUILD MEASURE
LEARN
$$$+