Bloomington Entertainment and Arts District (BEAD)

• Developed in 2005 in response to research outlining impact of arts and entertainment sector on local economy• 60 block section of downtown Bloomington, 10 named character districts• One of three official cultural districts in the State of Indiana

www.visitbead.com

BEAD’s Mission

BEAD seeks to bring the business and creative sectors together to advance commerce and culture, build community and spur economic development.

BEAD’s Core Values

• Keep Bloomington Bloomington!Safeguard, enhance and celebrate what is special about Bloomington

• Get People HereEncourage engagement by community, visitors, small business and the creative, cultural and entertainment sectors

• Keep People HereProvide creative and economic growth opportunities for the creative, cultural and small business sectors and offer intrinsic value to community stakeholders

Restaurant Row Character District

BEAD Initiatives

MarketingPartnered national and regional marketing, placemaking,website and social media, printed collateral

InfrastructurePartnered art space stabilization and development

ProgrammingPartnered capacity-building workshops and technical

assistance

SponsorshipSupport for events, attractions and organizations

Public ArtsCommission of large and small-scale public works of art

ResourcesDestination Website: www.visitbead.com

BEAD Strategic Plan, other nuts & bolts: http://bloomington.in.gov/arts

Facebook Fan Page: www.facebook.com/bloomingtonentertainmentandartsdistrict

Twitter: http://twitter.com/GoBEAD

Contact info: Miah Michaelsen, 812.349-3534, michaelm@bloomington.in.gov