A technique for rapid idea generation
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Transcript of A technique for rapid idea generation
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A technique for rapid idea generation!!!!!
Peter Otto UK UXPA 21 March 2013
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Constrain: • Format (e.g. paper only) • Time (set time limit and number of solutions) • Tools (no computers, just sharpies)
…to avoid getting into detail
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De-constrain: • Technologies (anything is possible) • Scope (no project limitations) • Resources (whatever it takes, it can be done!) …to break out of preconceptions, heuristics and biases
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Anything is possible.
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Share in a group.
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Idea Generation (Fluency, Originality, Incubation and Illumination)
Personality (Curiosity and Tolerance for Ambiguity)
Motivation (Intrinsic, Extrinsic and Achievement)
Confidence (Producing, Sharing and Implementing)
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Let’s put the technique in practice:
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Something silly to warm up and get you in the mindset.
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Wide solution space = more potential ideas!Simple possible solutions = less time used!Humourous/absurd character = less worry
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Examples: Design a device to amuse a dog… Design a device to communicate with aliens… Design a device to overcome traffic jams… Design a device to change the weather…
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In a group of 3 design 3 solutions !in 3 minutes.!!Share some of you ideas…!
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A more serious task to follow…
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Design for Star Treck • Travel into a future 300 years from now
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Design 3 ideas in 6 minutes • You need to find a solution to the problem for
PA’s to book video conferences with multiple people in multiple places.
They need to be able to: • Find gaps in people’s diaries. • Find available video conferencing facilities at
multiple locations. • Make a booking
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Turning the output into something useful:!!Extract key qualities and design drivers!!Translate ideas into today’s technology!
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Thank you.!!!!Credits!Martin Storey and Aoife NiMhorain for introducing me the “warmup” design games, Alan Cooper for the “design for StarTrek” idea and Batey/Irwing for the four creativity traits.