A teaser from Business Sutra: A Very Indian Approach to Managemnet
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Transcript of A teaser from Business Sutra: A Very Indian Approach to Managemnet
Contents of Business Sutra by Devdutt Pattanaik
Why does the output seem so much Western?
You are prejudiced!
And the only way to prove I am not, is by agreeing with you, right?
To be globally acceptable your
ideas must fit into a secular rational
framework based on mathematics, logic
and evidence.
8
Belief GAZE Behaviour Business
GOAL
Management science begins here
Business Sutra begins here
9
10
11
12
13
Goal-based
Management
Mythology
WEST INDIA
Gaze-based
Journey of this book
14
15
OrderHow?
They are speculativeI am pragmatic
TruthWhat?
They are exoticI am objective
PeaceWhy?
They are obsessed with thingsI am focussed on thoughts
INDIA WESTCHINA
16
17
18
19
West India
Pre Industrialization
Cold War
Early recession
Late recession
Industrialization
Source of luxury goods
The other
Outsourcing hub
Potential market
Source of raw materials
Matrix Feudalism (based on communal
authority, not on royal or religious authority)
Democratic Socialism
Democratic Capitalism
20
21
Brahmana-jati….priests
Kshatriya-jati….land-owning aristocracy
Vaishya-jati….traders
Shudra-jati….labourers, artisans
Dominating
Denied water, dignity, touch
Caste pyramid.Fixed at birth
Dominated
22
Brahmana-varna….unconditional leader
Kshatriya-varna….conditional leader
Vaishya-varna….conditional follower
Shudra-varna….unconditional follower
Fluid mindsets. Expands with wisdom
23
Rules…compliance…systems…audit….rules…processes….professionalism
Target
Task
Whose vision?
24
25
West
India
China
Greek individualism
Biblical collectivism
Taoist harmony
Confucian ritualism
Hermit House-holder
India is a problem that needs to be
solved.India is chaos
that needs order.
India is diverse. The world is diverse. Focus less on goal and more on gaze.
26
27
28
devata
Yagna
svaha
tathastuyajaman
29
30
Belief
Behaviour
Business
Darshan (gaze)
Guna (personality)
Varna (mindset)
Bhaav (feeling)
Svaha (investment)
Tathastu (return oninvestment)
Does Lakshmi walk your way?
31
32
Kama’s Vision Statement
Drishti, observing objective reality
Divya-drishti, observing subjective reality
Darshan, observing the subject
Yama’s Balance Sheet
33
34
35
Not hungry Not hungry
Not hungry
Not hungry
Not hungry
KailasNo grassonly snow
Ganesha’s rat Shiva’s snake
Shiva’s bull Durga’s lion
Kartikeya’s peacock
36
Indra
DakshaVishnu
Shiva
Tathastu
Svaha
I do not need to give or take
I will give but I do not need to take
I will give and take
I will take but not give
37
38
39
Obey?
Decide?
40
41
I don’t want to be a part of society
Oh, come on!
42
Shareholder
Entrepreneur
Manager
Executive
Customer
Yajaman
Yajaman
Yajaman
Yajaman
Devata
Devata
Devata
Devata
Sattra
43
44
Divya-drishti, observing subjective realityRulesProperty Stability
45
I am secure on my throne as long as
they fight amongst themselves
I am the second in command I am the second
in command
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47
48
49
50
The gaze can be cruel or caring
Yashoda: the caring parent who punishes mistakes regretfully and reluctantly, for she believes her son
can do better
Gandhari: the uncaring righteous parent who frowns
at mistakes
Krishna
Ravan
Ram
Duryodhan
51
They do not distract him.
I feel powerful
I feel nourished
I feel safe
I feel valued
He sees me.
Everyone seeks a caring gaze
52
53
54
I imagine myself as a goat. But he turns away from me.
He thinks I am a tiger. Who is right?
55
56
My growthYour growth
Yajaman Devata
YajamanBhagavan
57
58
59
vana-vaas forest-exile
No status Just another animal
Existential angst: who am I?
Assault Assault Assault
Social body Physical body Mental body
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61
Hunger for wealth….fear of (imagined)
starvation.
Hunger for power…fear of (imagined)
predation.
Hunger for identity…fear of
invalidation.
artha-shastra = philosophy
Why do I really chase the goal?
artha-shastra = economics
artha-shastra = politics
62
What you get What you give Type of tathastu
Lakshmi
2.
3.
1.
Durga
Saraswati
Lakshmi
Lakshmi
Lakshmi
Dakshina
Bhiksha
Daan
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64
Devata
Karya-karta
Karta
Yajaman
Bhagavan
65