A-Team: Curti Barbara Fornasier Martina Genovese Giulia Hajduk Joanna Kühne Hannah Scilabra A....
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Transcript of A-Team: Curti Barbara Fornasier Martina Genovese Giulia Hajduk Joanna Kühne Hannah Scilabra A....
Indiegogo is an international CROWDFUNDING site founded by
Danae Ringelmann, Slava Rubin, and Eric Schell in 2008.
About
GOAL
• One of the first sites to offer crowdfunding services.
• It allows people to solicit funds for an idea, charity or start-up business, providing the tools to help campaigns.
To EMPOWER ANYONE that has
an idea to be able to raise the
funds and amplify their goal.
History
Founded in 2008,
HQ: San Francisco, California
Danae Ringelmann
Slava Rubin
Eric Schell
2007: Project Keiyaku
Launch 2008 as
Indiegogo
Film Financin
g
2010: Cooperation with MTV New Media
2012:Cooperatio
n with Startup America
2012:
15 M $ Venture Funding
2014:
40 M $ Venture Funding
How it worksRewards-based
systemCustomers Investor
s
Donors
Who are willing to order a
project or a product can
donate and receive a gift
rather than an equity stake in
the company.• it helps you maximize contributions to ensure you receive
the funds you need to fulfill your campaign.
Business Model
• No fees to create a campaign• No obligations or commitments• Go live when you’re ready
• TRUSTe Certified • Member of British Business Bureau (2012)
• Love for Nonprofits• 25% discount for platform fees
Business ModelFunding Model
Flexible Fees Fixed Fees
You real your goal 4% 4%
You don´t reach your goal 9% - you keep what you earned
0% - contributors get refunded
Third party fees - 3-5%: for credit card and Paypal processing- 25$: wire fee (when Non-US campaigns has charged fundes in $)
1. All in or
nothing2.
Flexible money is retained
Pri
ces
&
fees
Business ModelCategories
• Education• Comic• Community• Design• Movie• Nutrition• Photography• Health• Art• Small Business• Fashion• Cross Media• Music
• Art• Policy• Religion• Writing• Games• Sports• Dance• Technology• Theater• Animals• Environment• Video/Web
Geographical Expansion
244 countries 30 %
Non-US campaign
s
Anywhere in the world
4 language
sWeb site
Performance15 M
people visit Indiegogo
every month
275.000
campaigns started
> 7.000 campaigns
at every moment
+ 1.000
%funds in the past 2 years
Supporters engagement
72,03% of Visitors reach a project page
5,18% of Visitors reach a contribution page
2,17% of Visitors successfully
contribute
< 10% of projects succeeded
2013
Project – an hour of code
Every student in every school should have the opportunity to learn computer science
9 out of 10 schools don
´t offer computer
programming classes
Goals: • Train 10.000 computer science
teachers• introduce 100 million students
worldwide to one hour of computer science
• help millions to continue learning — online, or in schools where they will be established permanent courses
5 M $ 10 M students
• Most successful Indiegogo campaign of all time• Marc Zuckerberg, Pricilla Chan, John and Ann Doerr, Rich Barton
donated over 1 M $
Project – an hour of code
5 M $
$1,5M
100 Million students do an Hour of Code
Prepare 10,000 elementary school teachers
Prepare 500 middle school teachers
Prepare 200 high school teachers
$1,5M
$1M
$1M
Conclusions
• Indiegogo is a way for people all over the world to
join forces to make ideas happen.
• Since 2008, millions of contributors have empowered
hundreds of thousands of inventors, musicians, do-
gooders, filmmakers — and many others — to bring
big dreams to life.
https://www.youtube.com/watch?v=u4tZWpYTso4
Sourceshttp://www.diffen.com/difference/Indiegogo_vs_Kickstarter
https://blog.compete.com/2013/10/30/conversion-rates-crowdfunding-kickstarter-vs-indiegogo/
https://www.indiegogo.com/