A Tale of Two Screens: Getting High Brightness Digital Signage Right
1
A TALE OF TWO SCREENS Retailers, bankers, schools and institutions are all using digital screens in street-level windows to provide highly visible, impactful messaging. But getting it right involves much more than putting a big display in a window. THEY’RE USED IN MANY WAYS: DIGITAL POSTERS INFORMATION DISPLAY WALLS TOTEMS INTERACTIVE 15,999.01 2,064.77 -101.82 75.87 -896.81 -17.11 11,885.34 ON THE BRIGHT SIDE Sunny environments require high-bright displays with a luminance of at least 2,000 nits. If the display doesn’t generate enough light, its visuals are overpowered by the sun. Windows facing east and west have the biggest problems, while screens in shaded areas have fewer challenges in being seen. Conventional displays, designed for inside use, have as little as 20% of the necessary brightness to be daylight readable. Sale BACK TO SCHOOL Smart high-brightness displays have sensors that measure the ambient light and automatically adjust the brightness levels on screens. Outdoor displays need to be brightest on sunny days, and should adjust down when the clouds are in. At night, brightness levels can drop way down. A screen that’s always bright will overpower viewers, and also consume far more energy (elevating operating costs) than smart displays. ADAPTIVE & EFFICIENT CLUTTER-FREE & SLIM Smart digital signage displays come with embedded system on chip (SoC) media players and built-in WiFi, eliminating the need for extra devices and cables. They’re also engineered to be slim front to back, minimizing the footprint in tight window settings. Further, while many outdoor displays come with noisy fans that can distract customers, Samsung outdoor displays control noise equivalent to that of a whisper in a quiet library. Combine the performance and engineering needed to operate in bright windowfronts with the latest smarts and design sensibilities. Samsung’s outdoor and high brightness displays are engineered to perform in even the toughest visual environments. OMD-W SERIES – Storefront window solution delivering 2500 nits to communicate clearly on the sunniest days OMD-K SERIES – A high-brightness display kit ready to install in your custom enclosure OHD SERIES – Rugged, weatherproofed display solution with IP56 certification for easy outdoor installation If people stopping to look at LCD window displays are wearing sunglasses, they’ll either appreciate the crisp vivid visuals from the screen, or think they need to sit down. Screens made properly use circular polarizing technology that eliminates display blindness and distortions caused by polarized sunglasses. MADE FOR SHADES starting at $699 COME TO Jamaica PARADISE LEARN MORE: SAMSUNG.COM/OUTDOORDISPLAYS HIGH BRIGHTNESS DISPLAYS DONE RIGHT DONE WRONG RIGHT WRONG TODAY ONLY TODAY ONLY Nice! Huh? Need! Cool! Whoa! TOO Bright!
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Transcript of A Tale of Two Screens: Getting High Brightness Digital Signage Right
A TALE OF TWO SCREENSRetailers, bankers, schools and institutions are all using digital screens in
street-level windows to provide highly visible, impactful messaging. But getting it right involves much more than putting a big display in a window.
THEY’REUSED INMANYWAYS:
DIGITAL POSTERS INFORMATION
DISPLAY WALLS TOTEMS INTERACTIVE
15,999.012,064.77-101.8275.87
-896.81-17.11
11,885.34
ON THE BRIGHT SIDESunny environments require high-bright displays with a luminance of at least 2,000 nits. If the display doesn’t generate enough light, its
visuals are overpowered by the sun.
Windows facing east and west have the biggest
problems, while screens in shaded areas have fewer challenges in being seen.
Conventional displays, designed for inside use,
have as little as 20% of the necessary brightness to be
daylight readable.
Sale
BACK TOSCHOOL
Sale
BACK TOSCHOOL
Smart high-brightness displays have sensors that measure the ambient light and automatically adjust the
brightness levels on screens.
Outdoor displays need to bebrightest on sunny days, andshould adjust down when the
clouds are in. At night,brightness levels can drop
way down.
A screen that’s always brightwill overpower viewers, and
also consume far more energy(elevating operating costs) than
smart displays.
ADAPTIVE & EFFICIENT
CLUTTER-FREE& SLIM
Smart digital signage displays come with embedded system on chip
(SoC) media players and built-in WiFi, eliminating the need for extra devices
and cables.
They’re also engineered to be slim front to back, minimizing the
footprint in tight window settings.
Further, while many outdoordisplays come with noisy fans that can distract customers, Samsung
outdoor displays control noiseequivalent to that of a whisper in
a quiet library.
Combine the performance and engineering needed to operate in bright windowfronts with the latest smarts and design sensibilities.
Samsung’s outdoor and high brightness displays are engineered to
perform in even the toughest visual environments.
OMD-W SERIES – Storefront window solution delivering 2500 nits to communicate clearly on the sunniest days
OMD-K SERIES – A high-brightness display kit ready to install in your custom enclosure
OHD SERIES – Rugged, weatherproofed display solution with IP56 certification for easy outdoor installation
If people stopping to look at LCD window displays are
wearing sunglasses, they’ll either appreciate the crisp vivid visuals from the screen, or think
they need to sit down.
Screens made properly usecircular polarizing technology
that eliminates display blindness and distortions caused by
polarized sunglasses.
MADE FOR SHADES
starting at
$699
COME TOJamaicaPARADISE
LEARN MORE:SAMSUNG.COM/OUTDOORDISPLAYS
HIGH BRIGHTNESS DISPLAYS
DONE RIGHT DONE WRONG
RIGHT
WRONG
TODAY ONLY TODAY ONLY
Nice! Huh?
Need!
Cool! Whoa!
TOOBright!
