A Summary Presentation

by Tanya Murtagh & Joshua Yavitch

Fact Sheet

Business Page Revamp

Promotional Flier

Social Media Audit and

RecommendationsSocial media efforts were analyzed

Two Facebook pages were were active

Both had little-to-no activity

Recommendations:

One Facebook page

Create an Instagram account

Daily Posts

Social Media Content60 social media posts were created for Kern Street Gift Shoppe

30 Instagram posts

#Funny #Quote #CocktailFund #KernStreetGifts #GiftShoppe #StarWarsSwag #KernStreetGifts

30 Facebook posts

•Wellness Wednesday Tip! Save your skin from the cold weather this winter by using the wonderful Naked Bee products offered at Kern Street Gifts!

•Did you know Kern Street Gift Shoppe is the ONLY gift shop in downtown Fresno that has a Sanrio license to sell Hello Kitty merchandise? Come check it out today!

News Releases

News Release A• Name and location change

News Release B•Promoted Sanrio Hello Kitty products offered at Kern Street Gift Shoppe

Website Recommendations

This memo covered: content, navigation, and usefulness

A special section covering the importance of search engine optimization

Blog, Radio Ad, Promotional Video, and Open House

EventA blog, radio ad, and a promotional video were made for Kern Street Gift Shoppe

QuickTime™ and aH.264 decompressor

are needed to see this picture.

https://www.youtube.com/watch?v=FeYmLg7Sxyw

Recommendations

Appearance: Kern Street looks beautiful inside and out!

Social Media: Kern Street gift Shoppe should be active on Facebook and Instagram

Thank You!