A Study on Sales Promotion Strategies

7/27/2019 A Study on Sales Promotion Strategies

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A STUDY ON PROMOTION STRATEGIES

By

Name:U.Lourdu ReddyRoll .No.121412672025

Department of Business Administration

St Joseph's Degree and PG College

(Autonomous afflicted to Osmania University )



CONTENTS

CHAPETR 1 : INTRODUCTION

CHAPTER 2 :LITERATURE REVIEW

CHAPTER 3 : COMPANY PROFILE



CHAPTER : 1

INTRODUCTION



INTRODUCTION

• Promotion is true that products are manufactured to satisfythe needs of the consumers.. But alone is not enough.

• Today the responsibility of the manufacturers does not ceasewith physical production whatever may be the nature of theproduct.

• The present day marketers are consumer oriented where it isthe duty of the manufacturers to know from where, when,how and what price the products would be available.

• Successful marketing consists in offering the right product of the right price of the right place (and time) with rightpromotion.

•



Definition :

• promotions are the set of marketing

activities undertaken to boost sales of the

product or service.

• promotion is one of the seven aspects of

the promotional mix.



Continued ….

• These activities commonly known as promotional Mix. The

marketing communication Mix also called as the “Promotion

Mix” consists of four major tools.

• Advertising.

• Sales Promotion

• Publicity

•Personal Selling



Features:

• It helps to establish a cordial and obiding

relationship between the organization and its

customers.

• It is a creative art. It creates wants a new.

• It is a science, in the sense that “One human mind

influences another human mind”.

•

Personal selling imparts knowledge and technicalassistance to the consumers.



Need for the study

• Sales promotion is the process of persuading a potential

customer to buy the product.

• Some sales promotions are aimed at consumers.

What does the promotion cost – will the resulting sales boost

justify the investment?

• Is the sales promotion consistent with the brand image? A

promotion that heavily discounts a product with a premium

price might do some long-term damage to a brand

• Will the sales promotion attract customers who will

continue to buy the product once the promotion ends, or will

it simply attract those customers who are always on the look-

out for a bargain



Objectives of the study:

To study the consumer awareness towards the Airtelpromotional strategies

To analyze the effect of promotional strategies on

consumers.

To suggest the appropriate innovative strategies to the

company for improving the sales .

To know the satisfaction on services provided by Airtel.



RESEARCH METHODOLOGY

•

One of the important tools for conducting marketing researchingis the availability of necessary and useful data. Data collection is

more of an than science the methods of marketing research are in

a way the methods of data collection. The sources of information

fall under two categories.

1.PRIMARY DATA: Primary data are data gathered for a specificpurpose or for a specific research report.

2. SECONDARY DATA :Secondary data are data that are collected for

another purpose and already exist somewhere. Data pertaining to

company is collected from company web site company catalogues

and magazines. The company profile gives a detailed report of

history various products manufacture by its etc



LIMITATIONS:• Time is the main limitation for the study, as project was restricted only

for 45 days.

• 2.The methods used in this project are random sampling methods andresults obtained may not be accurately fully accurate and believable.

•

• 3.The research has been centered to only Two hundred Customers of Airtel, rather than innumerable Customers dealing with differentproducts of different brands across the globe.

•

• 4.The analysis is purely based on closed ended questions and due theirdeliberate manipulation, important information may be lost and evenbarriers of communication would cause a limitation.

•

• 5.The whole project research was confined to only customers of

Airtel



CHAPTER :II

REVIEW OF LITERATURE



Sales promotions strategies :

• Literature Review Indian telecom sector has been one of the

favorite destinations for investments by global investors.

• Last few years have witnessed many activities on the foreign

direct investment front with worlds leading telecom

operators picking up large stakes in domestic operators.

• Meanwhile, listed telecom operators such as Bharti Airtel,

Reliance Communication, Idea Cellular and Tata

Communication have emerged as favorites among foreign

institutional investors on Dalal Street.



Sales promotion :• Promotion includes all those functions, which have to do

with the marketing of a product all other activities designed

to increase and expand the market. But it is clearly

distinguished from advertising and personal selling, through

basic aim or all the three is one and the same viz., to

increase the volume of sales.

• Sales promotions are often conceived as having tactical,rather than strategic, potential.

• Proposes that promotions can provide strategic direction in

guiding, targeting and positioning decisions, and can help to

develop and maintain competitive advantage



Evolution of sales promotions

• Two decades ago, there was no agreement among themarketing people that there was a separate sales promotion

function.

• In those days, promotion was a “share- run to gain a short

run good”. The importance of sales promotion is modernmarketing has increased mainly an account of its ability in

promoting sales and preparing the ground for future

expansion.

•

The main objective of sales promotion is to attract theprospective buyer towards the product.



Continued :



CHAPTER :III

COMPANY PROFILE



Company profile :Airtel

• Bharti Airtel Limited, commonly known as Airtel, is

an Indian multinational telecommunications services

company headquartered in New Delhi, India.

• It operates in 20 countries across South Asia, Africa,and the Channel Islands. Airtel has a GSM network in

all countries in which it operates,

providing 2G, 3G and 4G services depending upon

the country of operation.

http://en.wikipedia.org/wiki/Telecommunications

http://en.wikipedia.org/wiki/New_Delhi,_India

http://en.wikipedia.org/wiki/South_Asia

http://en.wikipedia.org/wiki/Africa

http://en.wikipedia.org/wiki/Channel_Islands

http://en.wikipedia.org/wiki/GSM_network

http://en.wikipedia.org/wiki/2G






http://en.wikipedia.org/wiki/GSM_network

http://en.wikipedia.org/wiki/Channel_Islands

http://en.wikipedia.org/wiki/Africa

http://en.wikipedia.org/wiki/South_Asia

http://en.wikipedia.org/wiki/New_Delhi,_India

http://en.wikipedia.org/wiki/Telecommunications



Continued…

•

Airtel is the world's third largest mobile telecommunicationscompany by subscribers, with over 275 million subscribers

across 20 countries as of July 2013.

• Founded :7th July 1995.

• Founder: Sunil bharti mittal

http://en.wikipedia.org/wiki/List_of_mobile_network_operators

http://en.wikipedia.org/wiki/List_of_mobile_network_operators



Management structure :



Board of directors

•

MR. AKHIL GUPTA • MR. LUNG CHIEN PING

• MR. LIM TOON

• MS. CHUA SOCK KOONG

• MR. DALIP PATHAK

• MR. BASHIR ABDULLA CURRIMJEE

• MR. DONALD CAMERON

• MR. N. KUMAR

• MR. PULAK PRASAD

• MR. PAUL O'SULLIVAN

• PROF. V.S RAJU

•

MR. KURT HELLSTROM

http://www.bhartiteleventures.com/bhartienterprises/




























Overview :

• Vision :to make mobile communications

a way of life and be the customers first

choice .• Mission :

Customer service focus.

Empowered employees.

Innovative services.

A Study on Sales Promotion Strategies

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