A study on investor’s perception on equity investment
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Transcript of A study on investor’s perception on equity investment
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A study on Investor’s awarenesson Equity Investment in
Mysore city
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Introduction
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“ The Best Form Of Investor Protection Is Investor Awareness And The Best Way To Achieve That Is
Through Financial Literacy ”
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STATEMENT OF PROBLEM
Mysore city is a culture capital of Karnataka statehaving historical background and the people aroundthe city belongs to stagnant population of rulertradition. The avenues of investment of their surplusonly in traditional methods like investing in land,jewelry and immoveable properties. From the lastdecades the Mysore city having a floating fromdifferent parts of the country. By this way traditionalmethod of investment is converting as modernmethod of investment for short term liquidity.
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Objectives of the study• To know & study investors awareness about
equity investment & capital market• To know investors preference in equity
market• To know investors belongs to Mysore or not.
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Methodology of the studyPrimary sources:
• Observing stock brocking activities• Interaction with capital market asssociats• Discussion with staff members of stock
marktet• Through questionnair
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LIMITATIONS OF THE STUDY
•This study is restricted to Mysore city only
•This study sample size is small in number due to short fall of time.
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Classification of respondent on the basis of age
10%
40%
30%
20%
Below 20 years 20-30 years
30-40 years 40 & above
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Occupation of respondents
10%
20%
50%
20%
Student
Employed
Business man
Other
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Respondents on the basis of annual income
10%
16%
60%
14%
0%
10%
20%
30%
40%
50%
60%
70%
Below 2 lakh 2 lakh to 3 lakh 3 lakh to 5 lakh 5 lakh& above
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Respondents Basically from
36%
64%
YES NO
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Respondents terms of investing
60%
40%
Short term Long term
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Respondents consideration before investing
44%
16%
24%
6%
10%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Market wide news Rumors Friend advice Relatives Own knowledge
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Willingness of the respondents to take risk with return.
44%
36%
14%
6%
Very much willing
Willing
Less willing
Not at all willing
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Frequency of trade (Daily)
46%
54%
Yes No
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overall satisfaction about investment in equity
44%
36%
20%
Satisfied
Partially satisfied
dissatisfied
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Conclusion
Mysore population is comprises of high volatile in nature.Mysore people are risk aware. From the above studyshows that major investors are belongs to investorswho are basically from out of Mysore. Number ofrespondents from business class they are risk seekersand they expect high returns in short term. Employedcategory investor belongs to long term investmentsexpecting minimum returns. From the continuesregulations from the SEBI investments opportunitiesincreasing from this Mysore city and online tradinghelping investors to keep on observations aboutmarket conditions
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Thank you