A Study On Gujarat Tourism &

It’s Contribution Towards India's GDP

-By-Viral Meghpara

Under The Guidance Of:Prof. Neelam Pareikh

Problem Definition To study destination Gujarat and probe for the reasons behind this

phenomenon.

To explore destination branding as a concept by evaluating Gujarat tourism and in the process understand how domestic and foreign tourists choose destinations for travel.

Finally, on the basis of the research findings and analysis it was recommended that Gujarat has the potential to become a top tourist destination if it manages to create a distinct identity and strong brand associations via effective marketing strategies.

What Is Tourism As A Business?

Tourism has always been a major social phenomenon of any society. It is motivated by the natural urge of every human being for new experience, adventure, education, knowledge and entertainment.

It has facilitated the trade and commerce between the different regions of a country and between the different countries.

In India, tourism industry holds special position as it not only have potential to grow at a high rate, but also stimulate other economic sectors through its backward and forward linkages and cross-sectional synergies with sectors like agriculture, horticulture, poultry, handicrafts, transport, construction, etc.

What is GDP?

The monetary value of all the finished goods and services produced within a country's borders in a specific time period, though GDP is usually calculated on an annual basis. It includes all of private and public consumption, government outlays, investments and exports less imports that occur within a defined territory.

GDP=C+G+I+NX where, "C" is equal to all private consumption, or consumer spending, in a nation's economy "G" is the sum of government spending "I" is the sum of all the country's businesses spending on capital "NX" is the nation's total net exports, calculated as total exports minus total imports.(NX = Exports - Imports)

How Tourism Related To GDP?

Tourism in India is relatively undeveloped, but a high growth sector.

It contributes 6.23% to the national GDP and 8.78% of the total employment.

The majority of foreign tourists come from USA and UK.

India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse.

Tourism Industry In Gujarat

Gujarat is the 7th largest state in India, located in the western part of India with a coastline of 1600 km (longest in India).

It is one of the most popular tourist regions in the country, and was visited by 19.8 million tourists in 2010-11.

Ahmedabad is considered to be an ideal hub to cover all the destinations in Gujarat.

Gujarat has witnessed a considerable increase in the number of tourist arrivals since Gujarat Tourism roped in Amitabh Bachchan as their brand ambassador.

International tourist arrivals to Gujarat are growing at a CAGR of over 45%.

In addition to spending heavily on ad campaigns, The Tourism Corporation organises road-shows in different cities, and also promotes Gujarat through events such as Saputara Monsoon Festival, Ranotsava, Kite festival, among others.

Type Of Tourism In Gujarat

Spiritual Tourism

Heritage Tourism

Type Of Tourism In Gujarat

Cultural Tourism

Adventure Tourism

Type Of Tourism In Gujarat

Nature Tourism

Medical Tourism

Type Of Tourism In Gujarat

Health Tourism

Event Tourism

Type Of Tourism In Gujarat

Business Tourism

Recreational & Eco Tourism

Government Initiative To Promote The

Concept Of Hospitality In Gujarat

Gujarat Tourism appoints Cox & Kings as marketing partner in India

Golf Tourism is The Next Most Initiative of Gujarat

ROLE OF GUJARAT TOURISM IN India’s

GDP Gujarat accounts for approx. 80-90 lacs domestic & international tourists per annum.

Over 77% tourist flow originates from within Gujarat.

22% tourists are from other states of India.

The NRIs and foreigners accounted for 0.1% and 0.28% respectively.

Tourism Sector contribution is 2% of State GDP.

Creates 0.6 -0.7 million jobs.

Places To Visit In Gujarat

Religious Places

Forts

Palaces

Museum

Historical Place

National Parks And Sanctuaries

Conclusion Main purpose of studying Gujarat tourism is to show how Gujarat tourism

has helped in contributing India’s GDP

Gujarat tourism has not only allowed domestic tourists to see what Gujarat is actually all about but also attract international tourists to come and see what actually the state tells about its culture, tradition and its prestigious values.

In today’s world, Gujarat has come out with one of the most prominent states of India not only through its tourism infrastructure but also through its verdict, its lifestyles, its healthy living nature, and its valuable contribution toward its mother land and towards its nation.

If government of Gujarat would take little more initiatives to promote Gujarat tourism more, then it will going to become one of the most favourites destination for international as well as domestic tourists in the future.