A Study on Changing Tredzs in Advertising In

8/6/2019 A Study on Changing Tredzs in Advertising In

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WITH RESPECT TO GRAY MATTER8

MEDIA SERVICESESPresented byBharath Thotapalli

09841E0056

Under guidance of

Mrs.Mani Swapna

Submitted to head of the department of MBA

Mr.P.Nagaraj

A STUDY ON CHANGING TREDZS

IN ADVERTISING


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INTRODUCTION


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THE AD MAD WORLD

DID YOU KNOW THAT AN AVERAGE LENGTH OF ANADVERTISMENT DURING A PRIME TIME SHOW IS 15-20SEC.

IN THE OLDEN DAYS THE AVERAGE TIME OF A 30 MINSHOW WAS 25 MIN AND 5 MINS OF ADVERTISMENTSBUT NOW IT HAS REDUCED TO 18 MIN OF SHOW AND12 MINS OF ADS

DID YOU KNOW THAT TV CHANNELS DEMAND A PRICETAG OF Rs. 3,50,000 FOR A 10 SECOND SPOT DURINGPRIMETIME. THE AD RATES ARE EVEN HIGHER DURINGHIGHLY VIEWED INIDA CRICKET MATCHES


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One advertisement during the telecast of India Pakistancricket match ensures that your product / brand is seen

by at least 200 million TV viewers (approx. ). Do you know how many channels are going to start in

next couple of years?

A whooping 700 TV channels !

Who is going to watch so many channels? And arethere enough viewers to watch?

Yes, there are! India is likely to see nearly 70% growth,with the subscriber base reaching nearly 77 million

households by 2010, from existing 46 million. With those kind of TV channels, India is set to become

the largest advertising market in the world


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WHAT IS ADVERTISEMENT?

Advertisement can be defined as any paid form of

non personal communication .

Any advertising campaign targets a particular

customer or target group.

As a brand business owner, one needs to attract new

customers, prospects and leads through an

advertising campaign.

One of the main purposes of brand advertising is to

inform or remind target consumers about the various

benefits offered by the brand.


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What makes an ad campaign successful is the

response from the target audience. In order to gain

positive response from customers, advertisers have

to provide the brand message in such a way that

customers find it easy to access and comprehend.


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OBJECTIVE:

This contribution examines the changing trends

in the advertising used by India's Up-comingenterprises and to bring out the relative

importance of advertising in the different

categories of companies. The other objective is to study how much big

firms spend on advertisements during major

sporting events and on other cultural events.


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NEW TRENDZ OF ADVERTISEMENTS

Mobile billboard advertising


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Cup advertising


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Bus , Auto and Train advertising


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Social networking advertising

3D billboards advertising

Social networking advertising3D billboards advertising

SMS and mobile advertising


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Blue tooth advertising

In some areas like big shopping malls and hyper

markets they display messages to switch on the

Bluetooth device on your mobile phone to receive

exciting offers .As soon as u switch on your blue tooth

device it starts receiving ads we dont require to accept

the messages also.

Example:

You can experience it in PRASADS I-MAX


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ZXing ("Zebra Crossing")

ZXing (pronounced "zebra crossing") is an open-source,

multi-format 1D/2D barcode image processing libraryimplemented in Java. Our focus is on using the built-in

camera on mobile phones to photograph and decode

barcodes on the device, without communicating with a

server.


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Zxing Use in marketing

Zxing is also known as QR codes that is Quick response

codes.

Recently, QR codes have become more prevalent in

marketing circles and have been integrated into both

traditional and interactive campaigns.

Media where QR codes have been deployed include:

billboard ads, guerrilla marketing campaigns, in-store

displays, event ticketing and tracking, trade-show

management, business cards, print ads, contests, directmail campaigns, websites, email marketing, and

couponing just to name a few.


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QR codes are of particular interest to marketers, giving

them the "ability to measure response rates with a high

degree of precision" allowing for easier ROI (return on

investment) calculation, thus helping justify spending on

marketing budgets.

The first Zxing used in India was by PEPSI-co to promote

their most popular brand 7-UP The campaign was known as dance your favorite star by

your own way

Allu Arjun nee dance chepiyendi mee 7-UP bottle meeda


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SCOPE OF STUDY

In order to undertake this exercise and to study the

impact of changing trends of advertising , I have chosenan advertising agency Gray Matter8 Mediawhich

mainly provides marketing and advertising solutions to

small and medium scale enterprises (SME) and to small

and growing enterprise (SGE)

providing new methods and different techniques of

advertisements like SEO that is search engine

optimization , advertising on social networking sites

known as SMO or SMM that is social media optimization

or social media marketing it also dose concept building

and visibility management .


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METHODOLOGY :

The primary data is collected with the help of

questionnaires which consist of questions related to theadvertising which is given to the SMEs and SGEs of

different sectors.

The questionnaires have been designed by GRAY

MATTER8 MEDIA it consist of 21 questions of multiple

choice answers.

The secondary data is being collected from various

websites from internet and also with the help of videosfrom CNBCTV18 and also with the help of magazines.


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Sample design:

There are almost 3000+ registered companies in

Hyderabad and Secunderabad. And the sample size is

100, including Small, middle and large business units.

Which will cover IT cos, educational institutions, hotels n

restaurants, consultancies, furniture stores and service

centers.


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LIMITATIONS

Since the study is sample based and limited to

Hyderabad and its surrounding, so there may be abiased results which may occur.

There is a possibility that the concern person not

willing to disclose the information about the company

or not aware of it.


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FINDINGS AND COUNCLUSION

This study will help us find out the new trends used

in the advertising world by enterprises and also help

us to understand the future scenario of Indian

advertisements .

The study will also help us to generate some cost

effective solutions to enterprises for spending less

and getting maximum return on investment during

major sporting and cultural events.


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A Study on Changing Tredzs in Advertising In

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