A study of digital data about yourself - By Phil Pearce
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A study of digital data about yourself!
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Transcript of A study of digital data about yourself - By Phil Pearce
A study of digital data about yourself!
Agenda – 45mins
1. Definition of Social Capital
2. Personal Hypothesis
3. Tools & Results/Scores
4. Offline Skills test
5. Demo of MouseTracking and GA dashboard
6. Skype Call to Industry experts
7. Questions
Prerequisites
You will need…
• PC/Laptop with internet
• Facebook account (Pls login)
• Twitter account
• Linkedin account
If you don't know what the product is, then YOU are the product!
http://blogs.wsj.com/digits/2011/08/24/steve-jobss-best-quotes/
Referring to…
So how much are YOU worth? … using data.
But first… a Magic Trick
I need 2 volunteers (you need a laptop/ipad)
Magic Trick
“Search for a phrase in box”
“Select any word on a page”
What is your Social Currency value?
http://www.ted.com/talks/rachel_botsman_the_currency_of_the_new_economy_is_trust?language=en
Social Currency Examples
Two sided marketplaces of buyers and sellers • Ebay (higher trust rating = more orders) • TaskRabit • Uber Taxis • Kickstarter • SpareRoom Plus • Forums (google groups) • GitHub (code collaboration) Ratings with Marketplaces would have a value outside of the marketplace! e.g Top Contributor or 5/5 from 750 reviews
Before Starting…
Hypothesis
• What do “I” think I am good at. [Hobbies or stuff done in free time]
• Where have “I” worked or done well. [e.g Grades or Work Experience]
• What do friends tell me I am good at. [Drinking Beer]
My work journey…
Was at…
www.linkedin.com/in/philpearce
Search results insight
Google Yourself on google images
“Dave Gorman”
What does Google know about me?
Google for “Google Ad Settings”
https://www.google.com/settings/u/0/ads
What does Google know about me? (not logged-in)
Nay!
Nay!
Yah!
Click to see what Google thinks are your interests…
What does Google know about me? (logged-in)
Yah!
Social data insight
Sign into Facebook
Go to…
1. labs.five.com
2. Press “Analyse my posts”
3. Save the URL (e.g. labs.five.com/i6p57kfn85tb)
Disclaimer: I not associated with labs.five.com, they just happen to have a cool tool.
What is my Facebook character?
http://labs.five.com/i6p57kfn85tb
Pls submit scores on GoogleForm…
bit.ly/bathuniform
Aggregated results (based on Facebook posts)
Detailed results (based on Facebook posts)
Extraversion
Energy, positive emotions, surgency, assertiveness, sociability and
the tendency to seek stimulation in the company of others, and
talkativeness.
Agreeableness
A tendency to be compassionate and cooperative rather than
suspicious and antagonistic towards others. It is also a measure of
one's trusting and helpful nature, and whether a person is generally
well tempered or not.
Neuroticism
The tendency to experience unpleasant emotions easily, such as
anger & anxiety. Neuroticism also refers to the degree of impulse
control.
Conscientiousness
A tendency to be organized and dependable, show self-discipline, act
dutifully, aim for achievement, and prefer planned rather than
spontaneous behaviour.
Openness
Appreciation for art, emotion, adventure, unusual ideas, curiosity, and
variety of experience. Openness reflects the degree of intellectual
curiosity, creativity and a preference for novelty and variety a person
has. It is also described as the extent to which a person is imaginative
or independent, and depicts a personal preference for a variety of
activities over a strict routine.
What does Facebook think I like?
http://www.wolframalpha.com/facebook/
LinkedIn journey…
(tool depreciated) http://timeline.linkedinlabs.com/
What do I share on twitter?
(tool not currently working) tweetpsych.com Try twitalyzer.com
Do people/companies recommend & trust me?
How much energy did I use at MeasureCamp Event?
176% of energy target
reached
Live activity feed: flow.polar.com/training/
profiles/4827896
Psychometric data insight
“eHarmony” 100 question survey…
180 question “Clifton-gollup” strength test results…
strengthstestapp.workuno.com/freesf10.html
aka Phils version of 360 degree-employee reviews
Peer reviews insight
Are you on Linkedin?
LinkedIn Endorsements Game
Online challenge & Gamificaiton
Real world example of Social endorsements
…and what does my iCard look like?
How do I view myself?
Questions…
Me…
Friends & Family said…
Conclusion:
Or maybe…
Magic Trick Result
“Search for a phrase in box”
“Select any word on a page”
Skype call to Analyst`s in the field…
* What you studies at bath * What you are you doing now * What`s great about Online marketing & Jellyfish * What Advice would you give to graduate interested in this area * Mention you have a Graduate recruitment program
Where do Bath Business & Marketing Grads end up…
Thanks &
Questions?
Excel: PPC algo & rank & reach tool MS Access: PPC database & Tea Rota PowerPoint: Dark Analytics presentation & Effects of cookie law Reports/Audits: SEO, PPC, CRO, Analytics and Cookie law.
Examples of work
Appendix
Avatar app
Analytics Career Development Analysis of oneself
TYPE:
FOCUS:
LANGUAGE:
TAGS:
x Beginner q Intermediate q Advanced
Phil Pearce Senior Analyst @philpearce “I eat hits for breakfast”
LEVEL:
q Workshop x Short Presentation x Discussion
q Technical q Analytical x Business
English
#MoreMoney
#UpSkill
Open discussion and feedback on my Social CV (aka quantified self) project welcome.
• Live demos & comparisons of your: • Facebook fivescores • Twitter psych • Linkedin endorsements • Clifton-gallup strengths test
• Comparisons of best training resources. Slides: bit.ly/analysisofme
Richard Fergie Consultant @richardfergie
LinkedIn Endorsements Game
LinkedIn Endorsements Game
Links to “Brand yourself” micro sites
• brandyourself.com
• branded.me
• about.me
• flavors.me
developer.linkedin.com/support/developer-program-transition
• clippings.me
• storify.com
• vizualize.me
Note: LinkedIn blocked most of these sites on 19th May :(
Who am I?
