A star's image becomes a readily recognized sign

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A star's image becomes a readily recognized sign that is used in many different media forms. Stars can use the fact that their image has meaning by allowing it to be used for advertising purposes. STAR IMAGE

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Transcript of A star's image becomes a readily recognized sign

Page 1: A star's image becomes a readily recognized sign

A star's image becomes a readily recognized sign that is used in many different media forms. Stars can use the fact that their image has meaning by allowing it to be used for advertising purposes.

STAR IMAGE

Page 2: A star's image becomes a readily recognized sign

STAR IMAGE USED IN THEORIES• Richard Dyer’s star theory is the idea that celebrities and icons are produced by institutions

for financial reasons and are built to target specific audiences or groups of people. The theory can be broken down into three categories : -

Audience and institutions Constructions Hegemony (Culture beliefs) Character and Personality

• Andrew Godwin's theory also proposes star image is a vital aspect of music videos. Artists want to look unique in order to stay current and for audiences to remember them. The star image develops overtime and plays a big role in the production process of music videos.

• Sven e Carlsson also said the artists’ star image is the development of their image and character. It plays an important role in the production of the music video. Star image relation to visuals to song music videos music videos have three functions. To illustrate, amplify and disjuncture.

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The Fame• Lady Gaga’s debut album. Released in 2008• Influences from glam rock 70’s artists such as David

Bowie and Queen.• This album is a representation of what life is like being famous e.g. The song paparazzi which hosts a stalker plot.

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• ‘Just Dance’ from her first album. • Lady Gaga has simple straight hair, simple makeup and she is wearing party

clothes.• Nudity is a feature in this video with the dress but nothing compared to Lady Gaga

now.

Unusual clothing but she can carry it off very well. Straight hair, not to revealing.

Makeup influenced by David Bowie.

LADY GAGA’S FIRST ALBUM

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Lady gaga always comes up with unusual outfits every time with different accessories.

This shot is taken in a villa near the pool and gaga playing a stripper is giving a tribute to her boyfriends.

It features several white mannequins on her swimming pool deck. GAGA gives a very sensuous look (almost in all of her videos) l with a mirrored mask.

POKER FACE BY LADY GAGA• "Poker Face" was written by her as a pop song and was a tribute to her

"rock 'n' roll boyfriends”.• She stated that the main idea behind the song was sex and gambling.• With '80s-inspired synthesizers, robotic verses and a warm, sunny hook

in the chorus, which is even more addictive than the previous single (Just Dance).

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What is Gaga known for?• Lady Gaga has been always known for her famous outrageous music performances and

unusual style of fashion.• However, her style changed over every album.• She is selling her body in all of the music videos.

Straight hair, very subtle makeup and not to revealing clothes with minimum accessories.

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Lady gaga maintaining her style also promotes religion as seen in her videos “Telephone” and “Judas”.

Gaga also endorses her products in her videos e.g. beats by lady gaga and her monster perfume.

In her latest videos you can see more nudity and unusual clothing. At the red carpet she comes up with a very unique look e.g. actual meat dress.

We can now see that she has started to add more accessories with different hairdos and harsh makeup.