A Social Return on Investment (SROI) Analysis of Contemporary Architecture Centre (KÈK) Community...

GROWING MUCH MORE THAN VEG

A SOCIAL RETURN on INVESTMENT (SROI) ANALYSIS OF KÉK COMMUNITY GARDENS

DOMENICO RAGOZZINO - Climate KIC - Pioneer Into Practice 2015 !

[email protected]

ME ? WHAT I HAVE DONE ?

WHY? WHAT I HAVE FOUND

WHAT I HAVEN’T FOUND HOW CAN WE USE IT ?

HI, I’M DOMENICO RAGOZZINO

I AM A SOCIAL SCIENTIST AND PROJECT MANAGER - EU POLICY & FUNDING CONSULTANT - PASSIONATE ABOUT URBAN SUSTAINABILITY, SOCIAL IMPACT AND GRASSROOTS INNOVATION.

I LIVE IN BIRMINGHAM, UK

Tweets! @DRagozzino

We live in a world that has practiced violence for generations - violence to other creatures, violence to the planet, violence to ourselves. Yet in my garden, where I have nurtured a healthy soil-plant community, I see a model of a highly successful non-violent system where I participate in gentle biological diplomacy rather than war. The garden has more to teach us than just how to grow food.” !

--Eliot Coleman, Four Season Harvest: Organic Vegetables from Your Home Garden All Year Long , 1999.

The history of the American and European gardening movements can be traced back to the end of the 19th century, when allotment gardens were seen by the clergy and the dominant classes as a healthy occupation that could help improve workers’ health but also, from a paternalistic point of view, lure them away from pubs and render them more productive (Dubost, 1997).

‘‘One of the func,ons of a collec,ve garden is to informally train people to take part in the public sphere, through the consolida,on of the private sphere’’ (Cérézuelle, 2003, p. 76)

Urban Gardem acquired an aspect of green and leisure space, but often became the victim of urbanization. (Scheromm, 2015)

A PROCESS FOR UNDERSTANDING, MEASURING AND

REPORTING ON THE SOCIAL,

ENVIRONMENTAL AND ECONOMIC

VALUE CREATED BY AN ORGANISATION,

PROGRAM OR POLICY

SRO….WHAT ?!?

KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6

Establishing scope and identifying stakeholders !!!!!!

Mapping outcomes

Establishing impact

Evidencing outcomes and giving them a value

Calculating the SROI Reporting, using and embedding

1 !

3

2

4

5 6

OUR SOCIAL IMPACT JOURNEY


Név: Leonardo Kert Szervező: Kortárs Építészeti Központ Alapítás: 2012.május 19. Cím: VIII. kerület, Tömő utca 14 Nyitvatartás: napkeltétől napnyugtáig Teljes alapterület: 1400 nm Megművelt terület: 960 nm Parcellák száma: 91

Név: Kerthatár Közösségi Kert Cím: 1095, Budapest, Soroksári út 166/a, bejárat a Határ út felől!!! Nyi tvatar tás : napke l t é tő l -napnyugtáig Alapterület: 2600 m2 Parcellák száma: 90 parcella, 4 emelt ágyás, 3 tanparcella, 1 dombágyás, számos fűszerspirál, és virág dombok !!!


STAKEHOLDERS MAPPING


STAKEHOLDERS LEONARDO Kerthatár INCL? WHY?

PROJECT MANAGER ✅ ✅ ✅

MANAGING THE PROJECT

PROJECT ASSISTANT ✅ ✅ ✅ INVEST TIME

PLOT HOLDERS ✅ ✅ ✅MAIN

BENEFICIARIESVOLUNTEERS ✅ ✅ ❎

NOT ENOUGH DATA

CHILDREN ✅ ✅ ❎ YES BUT NOT IN THE CALCULATION

STAKEHOLDERS MAPPINGSTAKEHOLDERS LEONARDO Kerthatár INCL? WHY?

SCHOOL CHILDREN ❎ ✅ ❎ NO TIME

FUTURAMA ✅ ❎ ✅PROVIDES

LAND

TELEKOM ❎ ✅ ✅PROVIDES

LAND/FUNDINGMUNICIPALITIES ✅ ✅ ❎ NO DATA

NEIGHBOUROOS ✅ ✅ ❎ NO DATA

ENVIRONMENT ✅ ✅ ❎YES BUT NOT IN

THE CALCULATIONKÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6

STAKEHOLDERS ENGAGEMENT STRATEGY AND METHODS

1 KEY INFORMANT INTERVIEW OF SELECTED STAKEHOLDERS

SROI SURVEY

SOCIAL IMPACT FOCUS GROUP BASED ON A THEORY OF CHANGE EXERCISE

SHADOW PRICING BASED ON OFFICIAL STATISTICS IN THE CASE OF LACK OF DATA BASED ON

ASSURED SROI ASSESSMENT ADJUSTED FOR HU AVERAGE COST OF LIVING

2

3

4

When people put so much efforts to grow their own food…they can see how much work there i s b e h i n d a n y s i n g l e pees….so they became more aware about what they eat, how much food they waste…

KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6

I

Urban gardening can give you a feeling of the nature…it can help

you to escape from the stress of everyday life.

You know… most people live in big cities so we have

to found new ways to change these cities and preserve our connection with the land, a

connection with the

environment

KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6

“When I moved to Budapest I know I needed more people around me. Since I became

gardening, I have made new friends and we call each other,

we speak on the phone. Normally, I would have never

meet some of them but now we have something in common…a

common purpose… “


My main goal actually is to show that living in a city can look different than just working

and going to clubs. you can enjoy more your life in this way. !


Especially younger generations should have some alternatives to clubbing, drinking and getting polluted…Gardening is all these together. !KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6

For me community gardening means taking

part to the urban renewal of Budapest. Leonardo is a

green oasis in a depressed neighbourhood…. and for

me preserving this area has a lot of value


The first thing that comes to mind…. is the urban

renewal of Budapest..I mean….to be able to maintain a green space in the heart of

Budapest. The second is taking part to the community

life… being part of a community of people who share similar interests. Also,

the healthy veg that I take home… and then it's so nice to go out…to spend a sunny day

in a green place….KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6

You have a direct relationship with the

nature and so with the climate… you

learn to see how plants react to

changing climate conditions. And I'm happy because

when you live in a big city you usually

don't not have this perception of the nature….


FOOD HABITS AND EATING

COMPETENCES, ENGAGEMENT AND PURPOSE

SOCIAL INTERACTION AND COMMUNITY BUILDING

HEALTH, HAPPINESS AND WELL-BEING

CITY, SUSTAINABILITY AND THE ENVIRONMENT

IMPACT CLUSTERS


NO Yes Dont know

LEONARDO KERTHATÁR !

Over the last year, if you hadn't become involved in this garden, do you think you would feel the same as you do now?


Do you think that your veg bill has changed as a result of your involvement in the garden ?

LEONARDO

NO YES Dont know


KERTHATÁR !

Do you think that being part of our community gardens has changed your overall skills base?

Not very much To some extent Relatively Not at all Absolutely

LEONARDO KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6

KERTHATÁR !

WORDS CLOUD SKILLS, KNOWLEDGE AND EXPERIENCE


Not very much To some extent A great deal Not at all Absolutely

Since I became gardening I feel happier

LEONARDO


KERTHATÁR !


To some extent A little A Great deal Not at all AbsolutelyI feel a stronger commitment to my community and I feel more involved into it

LEONARDO KERTHATÁR !

A little (25%) 2 To same extent (50%) 3 A great deal Strongly Not at all Absolutely

Since I have joined the garden I have develop a closer relationship with other people, so I feel more integrate in the community

KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6LEONARDO KERTHATÁR

!

KÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6LEONARDO

A little To some extent A great deal Not at all Absolutely

Gardening helps me to practice a more active lifestyle and thus I feel healthier since I became involved in it

KERTHATÁR !

OUTCOME LEONARDO KERTHATÁR!!

REDUCED VEG BILLS +32% +40%

INCREASED ACCESS TO HEALTHY FOOD +61% +70%

IMPROVED HEALTHY DIET +59% +63%

IMPROVED HORTICULTURAL KNOWLEDGE +72% +80%

IMPROVED SOFT SKILLS AND EMPLOYABILITY (COMMUNICATION - TEAMWORK -

COMMITMENT)+50% +70%

COMMUNITY TRUST/BELONGING +62% +59%

NEW FRIENDSHIP AND SOCIAL NETWORKS +65% +73%

SOCIAL IMPACT MAP


OUTCOME LEONARDO KERTHATÁR !MUCH MORE ACTIVE WAY OF SPENDING FREE TIME +75% +76%

OPPORTUNITY TO ESCAPE FROM THE CITY STRESS +84% +80%

IMPROVED MENTHAL WELL-BEING +72% +74%

IMPROVED PHYSICAL WELL-BEING +70% +73%

IMPROVED OPPORTUNITY FOR CHILDREN EDUCATION N/A N/A

ENVIRONMENTAL AWARENESS +42% +47%URBAN SUSTAINABILITY AND CLIMATE

MITIGATIONN/A N/A

MORE EFFICIENT, EFFECTIVE AND VIBRANT ENVIRONMENTAL NGO SECTOR

N/A N/A

SOCIAL IMPACT MAP


APPROACH ACTIVITIES INTERMEDIATE OUTCOMES

OUTCOME:!Food habits! OUTCOME:!

Community OUTCOME: Well-‐being

IMPACT

KÉK works with community members to install and support community gardens since 2011. It provides allotments,

tools and exper,se to members of the community

interested in gardening

KÉK delivers workshop, training and community

events

Opportunity to do worthwhile ac,vity

Par,cipants bring their children in the

gardens

Par,cipants have an opportunity to prac,ce gardening

Par,cipants take an the opportunity to being part of a new

community

Par,cipants aYend events to develop gardening and

environmental skills

Par,cipants involve friends and neighbours

Get fresh veg and herbs

Ac,ve lifestyle

Peacefulness, slow-‐down and relaxa,on

Enhance knowledge of plants and techniques

Read more about gardening

New friends Dreaming big!

Family outdoor educa,on

DEVELOPED SUSTAINABLE, RESILIENT AND STRONGER

COMMUNITIES THROUGH GARDENING

OUTCOME:!Personal growth!

Reduced food bills

More veg consump,on

Developed friendships and sustainable communi,es

Improved diet and food habits

Reduced city stress and fostered soe skills,

psychological and physical well-‐being

Developed green skills and raised

environmental se awareness

Increased joy, sa,sfac,on and mental well-‐being

Open and safe space for children

Gardening and green skills

More confidence with socialising

Produc,vity and crea,vity

Reduced city stress and loneliness

Increased access to fresh veg and herbs

ACTIVITIES PRACTITIONERS OUTPUTS MID-‐TERM OUTCOMES LONG-‐TERM OUTCOMES IMPACT

A THEORY OF CHANGE FOR LEONARDO COMMUNITY GARDEN


APPROACH ACTIVITIES INTERMEDIATE OUTCOMES

OUTCOME:!Food habits!

OUTCOME:!Community

OUTCOME: Well-‐being IMPACT

KÉK provides allotments, tools and support to members of the community

KÉK delivers workshop, training and community

events

Active lifestyle

Opportunity to do worthwhile ac,vity

Par,cipants bring their children in the

gardens

Par,cipants have an opportunity to

prac,ce gardening

Par,cipants take an the opportunity to being part of a new

community

Par,cipants aYend events to develop gardening and

environmental skills

Par,cipants involve friends and neighbours

Get fresh veg and herbs

Educa,on and contact with nature

New friends

Peacefulness, slow-‐down and relaxa,on

Enhance knowledge of plants and techniques

Read more about gardening

Dreaming big!

Family outdoor educa,on

DEVELOPED SUSTAINABLE, RESILIENT AND STRONGER

COMMUNITIES THROUGH GARDENING

OUTCOME:!Personal growth!

Reduced food bills

More veg consump,on

Developed friendships and sustainable communi,es

Improved diet and food habits

Reduced city stress and fostered soe skills and psychological and physical well-‐being or “ability to survive”

Developed green skills and raised

environmental se awareness

Open and safe space for children

Increased joy, sa,sfac,on and mental well-‐being

Gardening and green skills

More confidence with socialising

Produc,vity and crea,vity

Reduced city stress and loneliness

Increased access to fresh veg and herbs

ACTIVITIES PRACTITIONERS OUTPUTS MID-‐TERM OUTCOMES LONG-‐TERM OUTCOMES IMPACT

A THEORY OF CHANGE FOR KERTHATÁR COMMUNITY GARDEN



FOOD EATING AND BUYING

SHORT TERM OUTCOMES >> MEDIUM-LONGER TERM OUTCOMES

IMPROVED ACCESS TO FRESH VEG, HERBS AND FRUITS FROM SAFE

SOURCE AND

IMPROVED FOOD AWARENESS, DIET AND FOOD HABITS

REDUCED FOOD BILLS AND IN TURN LEADING TO IMPROVED PHYSICAL WELL-BEING

IMPROVED KNOWLEDGE TO TO GROW OWN FOOD

FOCUS GROUP RESULTS

COMPETENCE, ENGAGEMENT AND PURPOSE


STRUCTURE FOR DAY-TO-DAY ACTIVITY

ENHANCED CONSTANCY AND COMMITMENT LEADING TO MORE CONTROL OVER LIFE

LEADING TO INCREASED EFFICACY, EFFECTIVENESS AND

EMPLOYABILITY

ENHANCED KNOWLEGE OF PLANTS, HORTICULTURE,

COMPOSTING

LEADING TO INCREASED OVERALL SKILLS BASED AND

EMPLOYABILITYKÉK SROI STAGE 1 STAGE 2 STAGE 3 STAGE 4&5 STAGE 6

FOCUS GROUP RESULTS

FOCUS GROUP RESULTS

COMMUNITY BUILDING


INCREASED CONFIDENCE IN SOCIALISING ; DEVELOPED NEW FRIENDSHIP, CONNECTIONS AND

SOCIAL NETWORKS

LEADING TO INCREASED SENSE OF TRUST AND SENSE OF

BELONGING

INCREASED NUMBER OF COMMUNITY EVENTS

LEADING TO MORE VIBRANT NGO SECTOR AND

INCREASED COMMUNITY PARTICIPATION


COMMUNITY BUILDING


DEVELOPED A SAFE, OPEN AND GREEN SPACE FOR FAMILIES AND

CHILDREN

LEADING TO THE POTENTIAL FOR INCREASED HEALTH,

PHYSICAL AND PSYCOLOGICAL OPPORTUNITY FOR CHILDREN

AND

INCREASED OPPORTUNITY FOR FAMILIES TO STAY TOGETHER

AND PURSUING COMMON GOALS LEADING TO STRONGER

FAMILY SPIRIT


FOCUS GROUP RESULTS

HEALTH AND WELL-BEING


SENSE OF PEACEFULNESS, SLOW-DOWN AND RELAXATION

LEADING TO IMPROVED MENTAL AND SOCIAL WELL-

BEING INCLUDING DECREASED STRESS, PRESSURE AND

INCREASED PHYSICAL HEALTH AND VITALITY

INCREASED OPPORTUNITY TO PRACTICING A HEALTHIER

LIFESTYLE THROUGH GROWING AND HORTICULTURE

LEADING TO INCREASED PHYSICAL HEALTH AND VITALITY

INCREASED PERSONAL CONNECTIONS

IMPROVED OPPORTUNITY TO HAVE MORE FULFILLING RELATIONSHIPS

FOCUS GROUP RESULTS


CITY, SUSTAINABILITY AND THE ENVIRONMENT


INCREASED AREA OF CULTIVATED AND MANAGED

LAND

LEADING TO CARBON REDUCTION BENEFITS

THROUGH SUSTAINABLE BEHAVIOURS AND INCREASED

IN GREEN SPACES

PROVISION OF ECOSYSTEM SERVICES, INCLUDING FLOOD

PREVENTION AND RECREATION

IMPROVED FLOOD MANAGEMENT

INCREASED IN PRO-ENVIRONMENTAL BEHAVIOURS

GREENED LIFESTYLES AND ENHANCED ADOPTION OF ENVIRONMENTAL VALUES


FOCUS GROUP RESULTS

AND SO……. INTERVIEW + PAST SURVEYS ANALYSED TO EXPLORE PERSONAL PERCEPTIONS AND IDENTIFY POSSIBILE CHANGESSROI SURVEY TO EXPLORE THE QUANTITATIVE DIMENSIONS OF THESE CHANGES AND THEIR IMPACT IN PARTICIPANTS LIFE SOCIAL IMPACT FOCUS GROUP TO INVESTIGATE THE LONG-TERM DIMENSION OF THESE CHANGE AND REFLECT ON MOTIVATION, GOALS, IMPACTS AND ASPIRATION

Price is the amount you pay. Value is what the

product or service pays you. This value could be

measured in financial terms, emotional terms, physical terms, or in any number of other ways. !

HOW MUCH IS WORTH THE ECOSYSTEM ?

LEONARDO INPUTS Stakeholder INPUTS SOURCE/CALCULATION VALUE EVIDENCE

TIME

Time, enthusiasm

and commitment

2Hrs per week * Minimum wage *

40 weeks * number of people

€59,200

SROI Guide: The hours given by volunteers are o:en given a value equivalent to the average hourly rate for the type of work they are doing !

KÉK STAFF TIME

1 Project Manager (40h) + 1 Project

Assistant

40 h per week !15 h €12,000

Consultation with project

manager

FUTURAMAProvides land in leasing

214€ * 10 €2.140 EU subsidies (214/hcs)

TOTAL INVESTMENT €73,100


IMPACT: FOOD HABITS AND EATING


OUTCOME INDICATOR TOTAL CHANGE PROXY VALUE

Food saving

Number of participants

reporting saving in veg spending

32% reported saving in veg

averaging €3 per week

N/A€3 * 40 *

40 = € 4,800

Healthy diet

Number of participants reporting an

improved diet as result of their

involvement in the garden

34% reported improved diet = 100

* 34%

Cost of 3 lesson course on healthy eating - SROI Wiki Vois Database

€99* 40 =

€ 3,960

TOTAL VALUE €8,760



IMPROVED HORTICULTURAL

KNOWLEDGE


reporting increased

horticultural skills

72% = 86 N

Cost of 5 days landscaping training in Budapest = €300 Knowledgeacademy

€300*86= €25.800

IMPROVED SOFT SKILLS AND

EMPLOYABILITY (COMMUNICATION

- TEAMWORK - COMMITMENT)


reporting improved soft-

skills

50%=60N

Cost of personal development course on ‘Delivering Beyond Yourself’ (discounted 50%)

€330*60=19.800


IMPACT: COMPETENCES, ENGAGEMENT AND PURPOSE


COMMUNITY TRUST/BELONGING

Number of participants who feel a stronger sense of community trust and belonging

+62% = 74

Average of annual value attributed to talking to neighbours more frequently and meeting friends and relatives more frequently BHPS Data 1997-2003, from Powdthavee (2008) Putting a Price tag on friends, relatives and

€51.800

FRIENDS AND SOCIAL NETWORKS

Number of participants who developed friendship and networks with like-minded individuals

+65% = 78

Cost of a membership fee for an association = €5 per month = €60 per year

€4,680


IMPACT: COMMUNITY BUILDING



IMPROVED MENTAL WELL-BEING

Number of participants who felt less stressed /less anxious/were able to manage day-to-day life better

72% = 86

!An average intervention cost of Cognitive Behavioural Therapy - €125

86*€125= €10,750

IMPROVED PHYSICAL WELL-BEING AND VITALITY

Number of participants who felt more active and healthy

+70% = 84!An average monthly fee for a gym in Budapest is €30

€30*84=

€2,520

IMPACT: HEALTH AND WELL-BEING



OPPORTUNITY TO ESCAPE FROM THE

CITY STRESS

Participants reported increased opportunity to escape from the city stress

+84% = 100Cost of a trip in the country side = €10 pp * 20

€20.000

IMPROVED OPPORTUNITY FOR CHILDREN

EDUCATION

Participants with children reporting new opportunity for children to play, stay outdoor and receive environmental education

+56% = 48Cost of a children club for environmental play = €25 per month * 48

€16.800


IMPACT: HEALTH AND WELL-BEING



LETS VALUING KÈK GARDENING IMPACT


UNDERSTANDING

MANAGINGIMPROVING

REPORTING

HOW CAN YOU USE SROI ?

Questions ?!!

!

(Easy, please)

DOMENICO RAGOZZINO I [email protected]

KÖSZÖNÖM A FIGYELMET!

mailto:[email protected]

A Social Return on Investment (SROI) Analysis of Contemporary Architecture Centre (KÈK) Community...

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