A smarter way to generate sales leads - WinGreen Marketing Systems

A Smarter Way To Generate Sales Leads™ | (650) LEAD GEN | (650) 532-3436

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Introducing a Smarter Way to Generate Sales Leads

Improve your sales results withThe WinGreen System of Marketing

#contentmarketing

#leadgeneration



Topics for Today

1. The current environment

a. The game has changed

b. More competition

c. New marketing techniques to grow business

2. WinGreen’s solution to new challenges in lead generation

a. The WinGreen System of Marketing

b. What we do -- services

c. How we do it -- methods and technology

3. Results: Expected outcomes -- more quality leads at lower cost

4. What WinGreen’s clients say



The Game Has Changed

• Conventional marketing methods are no

longer effective for lead generation

• The phone isn’t ringing

• Competitors seem to be always a step

ahead




Technology (WWW and Google) has changed marketing and selling

• The seller no longer finds buyers. Buyers find sellers first

• The vast majority of purchase decisions begin with a Google search

• The buyer has all the power, all the information at his fingertips, and will find the seller before the seller finds him

• Willingness to be sold to has decreased to almost zero




• More competition

o Global competition

o Technology-enabled competition

o Innovations and game-changers




Today's business buyers do not contact suppliers directly until 57 percent of the purchase process is complete

Source: The Corporate Executive Board




Suppliers today account for

less than one-half of all

information that buyers use

to aid in their purchase

decisions.Source: The Corporate Executive Board



Companies Must Adapt

• Embrace technology

• Implement new marketing methods

• Focus on core competencies



Focus on Marketing’s Core Competencies

90% of B2B marketers are anchoring

lead generation strategies around

content marketing…

But sales leaders rank lead generation

efforts last in terms of how effective

they are.

Source: CEB Commercial Insight Diagnostic, CEB Research



Focus on Marketing’s Core Competencies

Wouldn’t it make sense to keep marketing efforts

focused where they strategically support the growth

of the company? Especially since this is where

marketing excels?

… and outsource the tactical -- and difficult --

efforts to experts who have proven methods and

systems already in place?

Source: CEB Commercial Insight Diagnostic, CEB Research



A Smarter Way to Generate Sales Leads



The WinGreen System of Marketing

The WinGreen System of Marketing™

● Your targets find you

● Your targets are educated and informed by your content and materials

● Your prospects self-identify as interested sales leads

● You engage and close business




Content creation●Blogs●Articles●White papers●E-books●Webcasts●Podcasts

Sales enablement●Marketing automation●Salesforce.com●Lead scoring●Lead nurturing●Management

dashboards●Consulting

Inbound marketing●Your “perfect prospects” find you●Content creation●Lifecycle marketing

Email marketing●Reach “perfect prospects”●Target lists●Mass email systems

Capture and distribute leads●Smart landing pages●Marketing automation●Real-time alerts to email

and mobile

WinPlan

●Manages all campaigns and tasks

●3-6-12 month views

●Syncs with event and editorial calendars

●Shared between WinGreen and client

The WinGreen Systems Architecture

●Cloud based marketing automation and CRM platform

●Commercial grade reliability and scalability

●Built, tested, and managed by WinGreen



WinGreen’s Services and Products

• Content marketing

• Inbound marketing

• Email marketing

• Consulting

• Marketing automation



Content Marketing

Source: The Content Marketing Institute



Why Content Marketing?



Content Creation

• Articles

• Blog Posts

• Business Case Papers

• Case Studies

• E-books

• Infographics

• Landing Pages

• Mini On-Demand Webinars

• Podcasts

• Press Releases

• Sales Battle Cards

• Social Media Posts

• Sales Presentations

• Video

• Webcasts

• White Papers



Inbound Marketing

• Content Creation

• Lifecycle Marketing

• Personalization

• Multi-channel

• Integration



Inbound Marketing Services

• Marketing automation setup, configuration, administration, and management

• Blog post authoring, posting, and search optimization

• Web content optimization

• Landing pages and calls-to-action

• Google AdWords setup, management, and optimization

• Social media setup, management, copywriting, and optimization

o LinkedIn

o Twitter

o Facebook

o Slideshare

o Pinterest

o Google+



Email Marketing

● Content creation

● Target email database

● Commercial grade mass email platform

● Marketing automation

● Campaign execution



Marketing Consulting

• Marketing assessments

• Corporate marketing strategy

• Marketing/sales integration

• Lead generation and nurturing

• Marketing projects

• Marketing staff augmentation



Marketing AutomationProducts and Services

WinGreen is an authorized partner of the world’s leading marketing automation, CRM, and online advertising companies



Results



The WinGreen AdvantageWhy choosing WinGreen is a great decision

• Founded on the principle that marketing is a science, not an art

• Created to deliver 21st century marketing

• Unlike other agencies, WinGreen delivers the full range of lead generating marketing

o Inbound marketing

o Email marketing

o Consulting and staffing



More Leads

• More leads than traditional marketing

• Immediate pipeline impact

• 200% to 800%+ improvement in leads per month



Better Quality Leads

• Higher conversion rate

• Quality control is built in

o The “perfect prospect” is defined in Step 1

o Outbound target database is built from perfect prospect demographics only

o Inbound lead scoring

• Leads are self-identifying opt-ins



Lower Cost Per Lead

• Economy of scaleo WinGreen content creation, systems, and methods are leveraged

across many clients

o WinGreen Systems Architecture was pre-built to handle 100s of clients, hundreds of thousands of leads, millions of emails

• Economy of methodo The WinGreen System of Marketing has been honed and refined

over dozens of clients and hundreds of campaigns

o Man-hours are spent 100% on lead generation

o Zero learning curve effects



The Net BenefitIn simple English

More leads

Better quality leads

Lower cost leads

More sales

More growth

More profit



Client Successes



What WinGreen’s Clients Say

“Don't you just love a low-maintenance

agency that adds both strategic

and creative value to your thinking, then

produces great assets without

you having to spoon-feed the content or

directions to them? WinGreen

is that kind of company."

Tressa, North America MarketingSiemens Enterprise Communications




"The leads generated by WinGreen

exceeded expectations and have

increased the pipeline for sales. This

increase is represented in the

forecast and in the fact that [the

Commercial Mobile Alert System] is

about to be the most widely

deployed product from TCS”

DeAnn, Director Business DevelopmentTeleCommunication Systems, Inc.




● A 120-day lead generation “blitz” including six white papers, two webinars, one live seminar

● Over 500,000 emails delivered into inboxes of target decision makers and influencers

● Average sales-ready leads generated per campaign: 75

● 90% increase in same-quarter revenues year over year




“A very capable and effective organization. During

all my time working with WinGreen Marketing

Systems, they consistently over-delivered, month

after month.”

Steve, VP of sales

Innovative Systems, Inc.



In Summary

• The buyer-seller game has changed

• New marketing methods have emerged

• Marketing should re-focus on brand and strategic imperatives and outsource the rest

• The WinGreen System of Marketing is a smarter way to generate sales leads

• More leads, of higher quality, at lower cost

• Proven at clients of all sizes across all B2B technology sectors



www.WinGreenMarketing.com@WinGreen_Mktng

Join the conversation!

#contentmarketing

#leadgeneration

A smarter way to generate sales leads - WinGreen Marketing Systems

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