A SIMPLE SOCIAL MEDIA PLAN FOR YOUR BUSINESS

Allison C. Shields

SOCIAL MEDIA DOESN’T HAVE TO BE DIFFICULT

There’s no “one size fits all” solution, but the following plan can be expanded or contracted depending on your time commitment.

First, choose only one or two platforms that make the most sense for you, the services you provide, and your target market.

Then follow these simple steps.

DAILY 15-20 Minutes

10 MINUTES

Review updates from your network on your chosen platforms. Look for:

Discussions to contribute to

Questions to answer

Posts from your network to like or comment on

5 MINUTES

Respond to mentions, retweets, and comments from others on your posts.

AS NEEDED

Add to your ‘social media file’ as you come across items during your day that spark ideas for blog posts or social media updates;

Tag interesting articles with Evernote, Microsoft One Note or similar services.

WEEKLY 35 Minutes

15 MINUTES

Look through email newsletters, news sources, blogs and feeds for interesting news, articles, images, videos and links to share with your audience.

15 MINUTES

Use a program like Hootsuite(www.hootsuite.com) to schedule all of your posts for the week across platforms based on your goals, audience and message for each platform using what you’ve gathered.

Schedule posts throughout the day – not everyone uses social media at the same time of day.

5 MINUTES

Review and accept connections and friend requests

View and follow new followers

Send invitations to new friends or contacts

MONTHLY 30 Minutes

20 MINUTES

Review work you’ve done. Look for:Work that can be re-purposed into blog posts or social media updates

Client problems you’ve solved that could apply to others

Success stories you’d like to share

News items that impact on your community or practice area

10 MINUTES

Review analytics to find out which posts were the most effective.

THERE YOU HAVE IT…

A simple social media plan in less than 1 hour and 30 minutes per month.*

*Of course, if you want to create your own content for posting on social media platforms, you’ll also need to devote regular time to content creation. This investment of time may vary, depending on the length and type of content you create.

**But remember…you can participate well on social media without creating your own content, too!

NEED HELP CREATING YOUR SOCIAL MEDIA

PLAN?Contact me!

Allison@LegalEaseConsulting.comPhone: 631-642-0221www.LawyerMeltdown.comwww.LegalEaseConsulting.com (blog)