Reaching out or engaging people through emails is surely not an easy task today; people are more suspicious and skeptical than anything else in front of a computer, right? Yet, emails remain a crucial tool for business ever since the introduction of the Internet to the world. We made sure to gather the best tips and tools to guarantee you that your recipient will open, read, and engage with your

cold email.

PRE DRAFTING STEPS

The buyer goes through a simple process before getting to your product, which is crucial to be aware of before writing your first cold email.

A common mistake that some people make is hitting their audiences with offers in the very first email, while their customers are still trying to figure out the issue; it is more likely to get a response to your email if you ask your audience how they handle cleaning at their offices rather than offering a vacuum cleaner for sale. The first awareness email is important in helping you define your target’s position in the buyer journey, once you know in what stage your client is positioned you can then send your cold emails accordingly.

Ask a question, don’t ask for money!

AWARENESS DECISION

The Buyer’s JourneyThree Steps

CONSIDERATION

A cold emailing campaign can sometimes be the only efficient strategy for sales people to conclude sales, and advance their company’s business. Drafting, writing, then sending few hundred emails, yet getting a very tiny percentage of opened emails and even a tinier percentage of responses, this is the typical scenario that crosses minds whenever “cold emailing” is mentioned, while in fact, this is nothing but the outcome of the perpetuation of the same mistakes made when writing cold emails.

The process can indeed be very frustrating and challenging yet, by following these few simple steps, you are guaranteed a more effective initial reaching our process: • First, identifying the company and the specific person you need to contact. • Then starting the email hunt operation using LinkedIn, Email Hunter, or Reportive. • And finally, making sure you have the right emails, we suggest using Bounceles.io as an email

verification tool to avoid any deliverability issues

What makes an effective cold email ?

THE 5 TIPS FOR AN ENGAGING

COLD EMAILING

Besides those very basic pre drafting steps, we’ve prepared for you today the 5 ultimate tips to make your cold emails as personal and engaging as a handshake.

1. Quality over Quantity

Before talking about the content of the email we should consider discussing the amount of emails we’re sending first. The trick here is to be as concise and specific as possible when thinking about our recipient; pressing send to 10,000 emails at once might feel so satisfying at first, yet, the satisfaction turns into disappointment after not receiving one single response to those 10,000 emails.

The issue with a standard email written for a large audience is that we make our individual recipient feel unimportant and insignificant. Yes, he/she can feel it. Make your recipient feel that it is a one to one conversation.

2. The Subject Line

The second and most important part of our email is our subject line. Before wanting our recipient to be convinced of the content of our email, we want them to open our email, duh! And the subject line is what determines their decision of what to do with that email. Steli Efti from Close.io assert that 80% of our focus should be on the subject line, and the other 20% on the content.

We want our subject to be so smart and appealing that it would be impossible to just ignore. Yet don’t misguide your audience or lie in your subject, they will get mad, and that it the worst thing you can wish for.

3. Keep it Simple

Now after getting our brilliant subject we need to think about the content of our email. The first thing to keep in mind is that your recipient does not have the patience or time to read a three paragraphs email. He doesn’t care that much. Your email should be written in a way that every sentence is a hook that will make your audience keep reading.

You can’t risk losing your audience’s interest in unnecessary details.

Be concise, clear and to the point.

4. Sound Human

Nobody wants to engage in a conversation with a machine (except for Siri, always fun to talk with Siri). Write your email in a human way, this might sound obvious and foolish but for real, put some human touch in your email, sometime a typo can do the trick – be careful we’re not encouraging spelling mistakes here- If your email transmits just a tiny feeling of machine generation, you’re on the losing side.

Another crucial hook technique for your email is making your audience feel like the email was written just for them. Make them feel that you did some research before writing your email, and that you know exactly why you contacted them specifically.

5. The follow up

After the satisfaction that comes after hitting send you should be aware that it is not over yet. A critical part of cold emailing is the follow up process. You can’t just send one email and expect people to come running for you right after, -although that can happen if your email is a bomb-. The ideal is to keep reminding people, and keep following up until you get a yes or no.

So set a follow up strategy and stick to it for a more efficient cold email operation!

What Tools to Use?

Managing the cold emailing process might be complicated and a bit difficult to handle, that’s why we prepared for you a list of the most useful tools to facilitate the tracking, schedule and follow up tasks. We don’t want to make this post any longer, we invite you to check our blog post to discover 5 of the best tools for an effective cold email campaign

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