A short Introduction and practical uses for SEO
12
-
Upload
chris-thompson -
Category
Technology
-
view
328 -
download
2
description
If you have a website and depend on getting organic or free search traffic to your site, you need to care about SEO. By knowing the elements that go into SEO and carefully writing your content, you can get a lot more traffic to your site. This slide deck is short and will provide a high level introduction to the elements of SEO.
Transcript of A short Introduction and practical uses for SEO
Stands for “Search Engine Optimization”
Process of improving “visibility” of a web site to search engines in order to help search ranking
Attracts more visitors to your website
Site Architecture
LinkingContent
Site Architecture
LinkingContent
Site ArchitectureThe foundation of SEO - Search Engines rely on links to crawl the web and organize its content, the architecture of our site is critical to SEO optimization.
Site Architecture
LinkingContent
ContentContent is King! Having quality custom content on our website is more important than ever. Creating content tailored to our market needs can address our customers' expectations and set us apart from the crowd. Keyword research and on page optimization is critical to our success.
Site Architecture
LinkingContent
Internal & External Linking Internal linking is defined as linking to resources that are inside our website. External linking is defined as obtaining inbound links originating from outside our website. External links build link popularity which helps our pages rank.
URL: http://www.ckautogroup.com/08x3.htm
What are some S.E.O. improvements can we make to this page?
URL: http://www.ckautogroup.com/08x3.htm
Consider keywords associated with your target audience and use those terms in the site architecture:
Instead of: .. /08x3.htm
Consider: ../bmw/2008-x3-sport-package-navigation.htm
URL: http://www.ckautogroup.com/08x3.htm
Consider content and keywords on the page. Again, make sure they are relevant to your target audience.
Use tools like Google Keyword tool to tell you how keywords rank.
Use Firefox plugins like SEO Quake to count all your keywords to analyze how search engines “see” your pages
URL: http://www.ckautogroup.com/08x3.htm
Currently this portal removes sold inventory pages when a car is sold.
Why not create a site map with all previously sold vehicles so Google can aggregate these results toward your overall search rank?
Why not link to your partners that are in the same business?
Focus on Architecture, Content, & Linking when planning your site and optimizing for S.E.O.
Use free tools to help analyze your site and see where improvements can be made
Don’t remove pages. Instead, make sure Google can find all your relevant pages through the use of linking modules.
You are competing with every other portal out there for search rank, make sure you understand how ranking is achieved and how to influence it!
