A short history of quality grading... Peter Birnie FIH MTS.
-
Upload
ferdinand-gibson -
Category
Documents
-
view
227 -
download
2
Transcript of A short history of quality grading... Peter Birnie FIH MTS.
![Page 1: A short history of quality grading... Peter Birnie FIH MTS.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f3f5503460f94c5ff14/html5/thumbnails/1.jpg)
![Page 2: A short history of quality grading... Peter Birnie FIH MTS.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f3f5503460f94c5ff14/html5/thumbnails/2.jpg)
A short history of quality grading ...
Peter Birnie FIH MTS
![Page 3: A short history of quality grading... Peter Birnie FIH MTS.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f3f5503460f94c5ff14/html5/thumbnails/3.jpg)
What is quality grading ...
• What?• Who runs the schemes?• Hotelstars• Stars, diamonds etc
![Page 4: A short history of quality grading... Peter Birnie FIH MTS.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f3f5503460f94c5ff14/html5/thumbnails/4.jpg)
Five stars is not enough for some...
![Page 5: A short history of quality grading... Peter Birnie FIH MTS.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f3f5503460f94c5ff14/html5/thumbnails/5.jpg)
England and UK
• Graded sectors• Scottish Variations
![Page 6: A short history of quality grading... Peter Birnie FIH MTS.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f3f5503460f94c5ff14/html5/thumbnails/6.jpg)
Changes & Trends
• How do quality standards develop • Accessible• Green
![Page 7: A short history of quality grading... Peter Birnie FIH MTS.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f3f5503460f94c5ff14/html5/thumbnails/7.jpg)
Importance of Tourist Board grading
• Attempt of comprehensiveness• Quality control for smaller partners• One of a range of marketing benefits• “A higher purpose”
![Page 8: A short history of quality grading... Peter Birnie FIH MTS.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f3f5503460f94c5ff14/html5/thumbnails/8.jpg)
Faultlines & challenges ...
• Not compulsory• Membership value• Standards - consistency, complexity, consumer
perception• CGI
![Page 9: A short history of quality grading... Peter Birnie FIH MTS.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f3f5503460f94c5ff14/html5/thumbnails/9.jpg)
Grading Scheme Metrics
• National coverage• Comprehensive scale• Indication of quality by a scoring system• External assessment process• Marketing
![Page 10: A short history of quality grading... Peter Birnie FIH MTS.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f3f5503460f94c5ff14/html5/thumbnails/10.jpg)
Consumer Generated Information
• Tripadvisor• Late Rooms, Booking.com
![Page 11: A short history of quality grading... Peter Birnie FIH MTS.](https://reader036.fdocuments.net/reader036/viewer/2022062408/56649f3f5503460f94c5ff14/html5/thumbnails/11.jpg)