VISUAL METAPHOR AND CONSUMER RESPONSE Margot van Mulken, Rob Le Pair ICORIA 2006 BATH.
A short history of ICORIA and the EAA 2003 ICORIA‐2 Amsterdam • Peter Neijens, Edith Smit and...
Transcript of A short history of ICORIA and the EAA 2003 ICORIA‐2 Amsterdam • Peter Neijens, Edith Smit and...
A short history of
ICORIA and the EAA
How it started
2002 ICORIA‐1 Copenhagen
• Flemming Hansen initiated the two‐day conference at the Copenhagen Business School (Denmark)
Special Business Session
• List of speakers included Robert Heath, Larry Percy and Edith Smit
The Programme
• Fitted one A4• Plenary sessions only
First Proceedings
2003 ICORIA‐2 Amsterdam
• Peter Neijens, Edith Smit and colleagues organized the two‐day conference at the University of Amsterdam.
Amsterdam 2003
2004 ICORIA‐3 Oslo
• Organized by Rune Bjerke, Gorm Kunoe, and Hans Mathias Thjomoe at the Norwegian School of Management.
• The acronym ICORIA was introduced.
2005 ICORIA‐4 Saarbrucken
• Organized by Sandra Diehl, Ralf Terlutter and colleagues at the Saarland University (Germany).
• The EAA was founded.
The EAA since 2005
• The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Department for Media and Communication Science, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (Amsterdam School of Communication Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt).
EAA Goals
• The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners
2006 ICORIA‐5 Bath
• Organized by Robert Heath, School of Management, Bath (UK) together with Peter Neijens and Edith Smit.
• A paper award sponsored by IJA was introduced.
EAA Website since 2006
2007 ICORIA‐6 Lisbon
• Francisco Costa Pereira and Jorge Verissimo organized ICORIA at the Polytechnic Institute, together with Peter Neijens.
• EAA explicitly named as organizer.
EAA General Assembly since 2007
2008 ICORIA‐7 Antwerp
• Patrick de Pelsmacker and Nathalie Dens organized ICORIA on behalf of the EAA. Venue at Antwerp University (Belgium).
We said thank you to Flemming Hansen in 2008
2009 ICORIA‐8 Klagenfurt
• Organized by Ralf Terlutter and Sandra Diehl.
House Style since 2009
EAA Book series since 2010
• Advances in Advertising Research. Cutting Edge International Research.Published by Springer Gabler.
Please find all EAA/ICORIA publications on this website under publications
2010 ICORIA‐9 Madrid
• Shintaro Okazaki organized ICORIA in Madrid (Spain).
EAA Newsletter since 2010
Flemming Hansen (1938‐2010)
2011 ICORIA‐10 Berlin
• Martin Eisend and Tobias Langner organized ICORIA in Berlin (Germany).
• 10th Anniversary ICORIA.
2012 ICORIA‐11 Stockholm
• Sara Rosengren and Micael Dahlen organized ICORIA in Stockholm (Sweden).
2013 ICORIA‐12 Zagreb
• Ivana Bušljeta Banks organized ICORIA in Zagreb (Croatia).
2014 ICORIA‐13 Amsterdam (revisited)
• Edith Smit, Peter Neijens, Eva van Reijmersdal, Peeter Verlegh and Hilde Voorveld organized ICORIA in Amsterdam.
• First doctoral colloquium.
EAA Doctoral Colloquium since 2014
• The aim of this colloquium is to provide PhD students with professional skills for their academic career. A selection of renowned scholars from the field of advertising, marketing and branding will give interactive lectures and workshops on various topics, including ‘how to publish your work in academic top journals’, ‘how to manage your supervisors’ and ‘the dos and don’ts of peer reviewing.’
EAA‐AAA Joint Membership since 2014
• The EAA has started a joint membership with the American Academy of Advertising (AAA). This joint membership will allow members access to both organizations with all membership benefits, including the ability to pay the members’ reduced price at EAA and AAA conferences. If you are interested, please visit http://www.aaasite.org/membership.
2015 ICORIA‐14 London
• George Christodoulides organized ICORIA in London.
• 10th Anniversary EAA
Milestones ICORIA and the EAA
• 2002: First Conference• 2003: Second Conference• 2004: Introduction acronym ICORIA• 2005: The EAA was founded• 2006: First Paper Award sponsored by the
International Journal of Advertising• 2006: Website launched• 2007: First General Assembly• 2008: Impressive thank you to Flemming
Milestones
• 2009: (New) House style• 2010: Book series • 2010: EAA Newsletter• 2011: 10th Anniversary ICORIA• 2014: First Doctoral Colloquium• 2015: Joint membership option with the AAA• 2015: 10th Anniversary EAA• 2015: First Flemming Hansen Award• 2015: The EAA gets a legal foundation