If you have an idea, execute now or never

A.M.Ishtiaque SarwarManaging Director

Soft Tech Innovation Ltd.

Founder MUTHOFUN | eBiponon.com | aamarPay

Inspiration

My Inspiration is my Father, who is a Senior Lawyer at Chittagong.

He said to me in one fine morning “I am a self made person, I don’t work for anyone else I do it for myself and for you, as you are studying in IT so you cannot continue doing job for so long” then I asked what I should do then? The answer is “SOFT TECH INNOVATION”

Determination

Most of my relatives and family members thought that I wont be able to do anything in my life as I was not a good student but an average one.

So it has forced me to do something with determination that yes I can do and I will make it happen at any cost if it takes decades to reach.

Passion

What ever I do, I do it passionately and I am happy with it. I don’t run for so many thing at a time but passionately doing / full filling my plan one by one. Establish that and then get into another task.

Dedication

I started my first venture in the year of 2005 as a sole proprietor company, later converted into a private limited. Which is now Soft Tech Innovation Ltd for offering web solutions.

I started my second venture in the year of 2008. Which is known as MUTHOFUN for offering VAS & Messaging Solution. This was nearly failure venture according to my wife. She suggested me to shut it down, In return I said have patience, wait and see.

Dedication

I started my third venture eBiponon.com in the year of 2011 but considering massive investment I kept it paused and started at September 2012.

I am starting my long planned (since 2011) venture Online Payment Gateways for Bangladesh this year named as “aamarPay” under joint venture partnership with a UK based company where I am holding 51% share

Challenges I Faced

Lack of good dedicated human resources.

Lack of sufficient fund Huge competition of similar

enterprises Low price bid by other

providers Clients are not willing to pay

on due time Various types of Technical

Error / Barriers due to policy and other relevant issues

Fail twice thrice or even thousand times

If you execute an idea into reality it may not work every time as you expected so it may fail or may not act the way you expected. So do not give up but hunt for new ideas or reshape your old ideas with a new execution plan.

I have 2-3 failed ideas / business too

12 things that will convert your ideas in to reality

Believe in yourself Create your own personal advisors Embrace risk as your best friend Be extremely patient Learn how to sell your vision Be passionate what you are dealing with Be purposeful Have focus on your goal Always make your idea better, best Make Work/Life Balance a Priority Build a legacy around your idea

Bangladesh Perspective

If you are planning a new business / idea few thing you should do in Bangladesh perspective

Study the market needs and problems you will solve. Make your product / service bit more innovative than others Make your pricing model competitive but not too low Stay customer focused / centric Bring innovation / diversification in to your ideas and keep your

customers within your hand grip so that they come back to you again and again.

Keep a backup plan always and do not start two thing at a time.

There is no tomorrow, do it now

“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.” – Nolan Bushnell, entrepreneur.

Thank You

Open for Q/A