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A Savvy Marketer's Guide to Advertising in 2014
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Presented by Paradux Media Group SAVVY MARKETER'S GUIDE TO ADVERTISING IN 2014
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In partnership with Southern Oregon University’s Small Business Development Center, the Oregon Employer Council is pleased to bring you an information packed seminar regarding the utilization of Social Media and Marketing. The Presenters, Paradux Media Group is a full service advertising agency specializing in delivering a message that will help your business stand out from the crowd. Learn the best way to draw customers to your business. Traditional Marketing - Branding, Advertising, Radio, TV, Print, Business Cards etc. Decipher which online channel is best for your business - Social Media, Website, Google+ Learn the secret to marketing that will generate more leads - today. Prior to co-founding Paradux Media Group, Mike Frey spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients. Mike’s unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. Co-founder, Tisha Oehmen is a professional brand strategist, a leader in the branding field and the author of the book, Finding Brand: The Brand Book Tutorial. Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other
Transcript of A Savvy Marketer's Guide to Advertising in 2014
Presented by
Paradux Media Group
SAVVY MARKETER'S GUIDE TO
ADVERTISING IN 2014
WELCOME
A LITTLE BIT ABOUT US…
OUR GOALS FOR TODAY.
Learn the best way to draw customers to your business
Decipher which online channel is best for your business
Learn the secret to marketing that will generate more leads - today
TRADITIONAL ADVERTISING
WHAT IS IT?
Branding & Marketing vs. Advertising
Using Radio, Television, Print, and POS to create leads for your business
HOW & WHEN TO USE IT
Radio
Television
POS Direct Mail
Existing List EDDM
Phone Books
Outdoor Billboards Busses
Corporate Identity Logo Letterhead Business Cards Brochures
WHY IS IT IMPORTANT?
“Knowing which tool to use to best meet your goals will result in more leads, for less money”
APPLY THE CONCEPT
How do you: Make people aware of a sale at a clothing store? Enhance credibility of financial institution? Get existing customers to come back in for a sale? Create top of mind awareness for the lottery? Sell 2 for 1 dinners on an early bird special? Sell a concert ticket? Shady Cove Hardware Store announcing sale? Sell mattresses? Upsell a pillow with the mattress?
EXERCISE & BREAK
Exercise: Consider your own business. How can you apply what you just learned?
ONLINE MARKETING
#SOCIALNOMICS 2014
WHAT IS IT?
Social Media Websites Pay Per Click Directory Listing Search Engine
Optimization Email Marketing
HOW & WHEN TO USE IT
Facebook Twitter LinkedIn Pinterest YouTube Google + Instagram Vine
HOW & WHEN TO USE IT
Websites Website Design How easy it to use? Architecture Who owns the domain Onsite Content
Creation
HOW & WHEN TO USE IT
Directory Listing Local Search Reviews/Monitoring Online Offers Pictures Video Site Credibility Consistency
HOW & WHEN TO USE IT
Search Engine Optimization Owning vs Renting Organic Search Blogging Strategy Meta Information
Title
Description
Keywords
Alt
HOW & WHEN TO USE IT
Email Marketing List Building Techniques Autoresponders eZines/Newsletters Offers
WHY IS IT IMPORTANT?
It's where the people are. There's a social credibility you get from being
called out in social (and it’s happening whether you’re there or not).
It's an opportunity to create significant top of mind.
APPLY THE CONCEPT
Pick one or two social media platforms to add to your portfolio this year
Get a website Start regularly posting content to the website
(like once a week) Start working on directory listing Advanced Tip: Start working on your SEO
(especially for online companies)
EXERCISE AND BREAK
Working with a Partner: Consider your own business -- what is your online action plan for the remainder of 2014.
INTEGRATION
NIVEA PROTECTION AD
WHAT IS IT?
“Using the right tools to promote your message against a consistent position and message.”
WHY IS IT IMPORTANT?
Just like we use multiple traditional methods, and multiple online methods, when we combine, we leverage.
Just like Traditional -- they leverage TOGETHER for best results
Leveraging a multi-media campaign can yield BETTER results
APPLY THE CONCEPT
What’s the best way to advertise a sale on clothing? Website Facebook Twitter Pinterest Instagram PRINT: Coupon for a freebie RADIO: talk about promotion TELEVISION: image/branding
APPLY THE CONCEPT
What’s the best way to advertise Merchant Services? Website SEO Facebook Linked In Twitter (depending on
geographic location) DIRECT MAIL: existing
customers
APPLY THE CONCEPT
What’s the best way to advertise Handmade Pottery in an ONLINE store? Website SEO Facebook Twitter Instagram Pinterest DIRECT MAIL: existing
customers
APPLY THE CONCEPT
What’s the best way to advertise Copywriting Services? Website SEO Facebook Linked In Twitter (depending on
geographic location) DIRECT MAIL: existing
customers
APPLY THE CONCEPT
What’s the best way to sell high end mattresses?
PRINT: Coupon with Logo
RADIO: Announce Savings
TELEVISION: Show mattress and logo for brand
POS: Upsell the frame/bedroom furniture to support the new mattress
Website
APPLY THE CONCEPT
What’s the best way for a bank to advertise checking accounts?
Website
PRINT: Coupon for a freebie
RADIO: talk about promotion
TELEVISION: image/branding
OUTDOOR: image/branding
DIRECT MAIL: existing customers w/o product
POS: Existing customer base w/o product
Website
Confused?
Schedule a free consultation with us at Paradux Media Group ParaduxMedia.com/Complimentary
WHAT WE LEARNED
Traditional Marketing Techniques Online Marketing Techniques The Secret to SUCCESSFUL marketing in 2014:
Integrated Marketing
QUESTIONS?
THANK YOU!
WWW.PARADUXMEDIA.COM
