A royal occasion
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Transcript of A royal occasion
A Royal Occasion
Sponsorship Proposal
Powered by Excellence
“Here’s to the good times,
Those moments when
your wallet’s filled just right,
Your future looks bright And there’s not a worry in
sight.
Here’s to the days When life is but a dream, each moment gets better And love plays a constant
theme
Here’s to the nights that never seem to end,
Those magical adventures You have with your friends
Here’s to the good
times…Here’s…to you.”
A Powered by Excellence Production
The Opportunity Powered by Excellence, a Brooklyn-
based entertainment outlet, is seeking
financial sponsorship to book an *artist
(e.g. hire musical talent), for hosting and
performance purposes at a New York
City event venue.
We will be launching a promotional
campaign using a series of 30-second
commercial segments attached to the
theme: “A Royal Occasion;” intended to
create a desire to “Live in the good
times and enjoy the moment.”
A Powered by Excellence Production 3
The content will be distributed
to key target markets (21-36)
via celebrity endorsement on
social media, advertising on
appropriate publishing
mediums and grassroots
event marketing.
*Proposed artist: Fabolous
Project At-A-Glance
• Theme: A Royal Occasion
• Production Costs: $25,000
• Target Audience: 21-35
• Venue: Stage 48
• Capacity: 2,500
• Doors Open: 10pm
• *SMR: 5,898,494
• *SMR: Social Media Reach, is the contracted artists’ level of social exposure; e.g., the total number of followers
the contracted artist has.
Dance Party
Hosted by Fabolous
4.27.2014
4 A Powered by Excellence Production
Steps to Success
•Develop project visuals and coordinate release dates for marketing materials
Content
•Distribute content through social media, radio promotion and grassroots marketing
Distribution •Conduct customer
surveys through web platforms. Collect insight on brand perception for R&D
Follow up
A Powered by Excellence Production 5
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Social Media Reach (Artist)
The Players
Powered by Excellence- Project Lead Powered by Excellence is a Long Island based entertainment group specializing in nightlife event planning and music
production. PBE’s duties consist of project management , strategy and talent buying.
MK Creative- Brand Manager (Portfolio)
MK Creative is a Chicago based marketing and branding agency with a focus on developing innovative and successful
marketing and branding solutions for a wide range of clientele streaming from artist, designers, musicians (hip-hop)
and professional athletes such as Miami Heat star Dwyane Wade and his non-profit foundation, the Wade's World
Foundation. This in-house agency has experience developing marketing strategies both in the digital and traditional print
mediums and will be constructing a 30 second commercial series celebrating the ode, “here’s to the good times.”
Illuminex Designs- Creative Lead Illuminex Designs is a full-service tech advisory company based in Brooklyn, NY, with experience in driving visual impact
through client campaigns and consulting for clients in industries ranging from entertainment to politics. The IX team will
creating still graphics for print and online advertising to compliment the visual theme.
A Powered by Excellence Production
C.P.C. Partnership
1. Content 1. Exclusive licensing privileges on
all original content produced
2. Promotion 1. Promotion along all distribution
platforms to target audiences
3. Consulting 1. Campaign management, reporting
and consulting for increased ROI
A Powered by Excellence Production 7
When you sponsor our event, you’re getting more than brand exposure at a particular date and time. You’re also getting a unique, creative and comprehensive advertising campaign that continues to add value long
after the event has passed. This is what we call, the “CPC Partnership.”
The Winning Strategy.
A Powered by Excellence Production
Social Media Promotion
Print Adverts
Market Research
Video Production and Editing
Radio Distribution Online Marketing
Project Updates
High Level Branding
Product Distribution