A revolution in the air: Abdulrahman Al Fahad, VP Marketing & Product Management, Saudi Arabian...
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Weather
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• Strategic location
• Population of 30 million
• Leading petroleum exporter of the world
• Houses the two Holiest Places of Islam
Kingdom of Saudi Arabia
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Success Story
The DC3 was the seed to the modern: SAUDIA
More than 130 Aircraft and a 25 million PAX
SkyTeamAlliance
Established 27 May 1945 by one DC3 offered by
King Abdul Aziz
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Refreshed
Brand
ModernFleet
SkyTeam
Joining
The New Saudia
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Our Heritage of Connecting People
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AL Faris
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Completely redesigned cabin - First Class
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Completely redesigned cabin - First Class
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Completely redesigned cabin – Business Class
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Completely redesigned cabin – Guest Class
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Completely redesigned cabin – New IFE System
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Connecting Passengers
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Connectivity Services
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KSA Connected Stats
YEAR Users Population % Pop. Usage Source
2000 200,000 21,624,422 0.9 % ITU
2003 1,500,000 21,771,609 6.9 % ITU
2005 2,540,000 23,595,634 10.8 % C+I+A
2007 4,700,000 24,069,943 19.5 % ITU
2009 7,761,800 28,686,633 27.1 % ITU
2010 9,800,000 25,731,776 38.1 % ITU
2012 13,000,000 26,534,504 49.0 % IWS
Internet Usage Statistics:13,000,000 Internet users as of June/12, 49.0% of the population, according to IWS.
Facebook Users in Saudi Arabia:5,536,280 as of September 30, 2012, according to Facebook.
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The Connected Passenger Experience
Mobile phone access to ALFURSAN lounge
Passenger checks in by mobile phone and receives a bar-coded boarding pass
Passenger drops bag and receives bag tag on mobile phone
Passenger boards flight using mobile phone bar code
Passenger checks email, receive SMS, place calls during flight
Passenger is updated with latest baggage information
STARTEND
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SAUDIA Connected fleet
• Full GPRS – Wi-Fi Connectivity
12 Airbus A330-300
14 Boeing 777-300*
*Plan under study to retrofit another 6
8 Boeing 787-9
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Free WiFi
• First Airline to offer Free WiFi to Premiumpassengers on Long Haul and RegionalFlights.
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Connecting Passengers onboard
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Connectivity Management
OnAir
• GSM Licenses.• Network• Roaming• Agreement with
MNOS
Airline• Develops customer
awareness• Accepts and deploys
service in aircraft• Receives a revenue
share
Mobile Network Operator (MNO)
• International roaming access
• Promotes service to customer base
• Tariff
Passenger• Awareness of service
• Sky Roaming cost
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What is next?We have reached the sky.
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Beyond the Skies
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DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request only.
Source: presentation of Abdulrahman Alfhahd, SAUDIA at the
2014 SITA Air Transport IT Summit, Brussels.
2014 Air Transport IT Summit