A Report on Emirates Airways-01

8/12/2019 A Report on Emirates Airways-01

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Emirates Airways

Group Members . . .MD.Inzamul Haque

MD. Tofael Ahmed

Ahmed Aaqib Sajjad Hossain

MD. Mahbubur Rahman

Abrar Aqib


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Introduction

Origin of the Report

Objective of the Report

Methodology of the Report

Scope

Limitation


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Origin of the Report

o Learn about Aviation Industry analysis

o How Aviation industry do business

o Business prospects of Aviation industry

o About Aviation industry

o About Emirates and

o Comparison between their business

patterns.


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Objective of the Report

An over view on Emirates.

Analysis of Emirates within Aviation

industry.

Overall Aviation industry analysis through

SWOT matrix.

Support activities of Emirates and lastly

provide some effective recommendation.


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Methodology of the Report

Secondary Data

Collected by visiting relevant websites and

published journals


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Scope

About Aviation industry Leading organization of United Arab

Emirate.

Their competitive advantages How they run business

Their financial position

How they retain profit How they capture new profitable

market in a new territory.


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Limitation

Time was short to prepare the

report.

Lack of information. Resource is too limited to

prepare the report.

Inconsistent information.


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History of Emirates Airways

Beginning of the company

Entering in the market

Development of the Company

Position


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Beginning of the company

Arabic: (ayarn al

-Imrt) is the

flagcarrier of Dubai

largest airline in the Middle East, operating over

2,400 passenger flights per week. 111 cities in 62 countries across six continents

Emirates is a subsidiary of The Emirates Group.

over 50,000 employees, and is wholly owned by

the government of Dubai.
http://en.wikipedia.org/wiki/Flag_carrierhttp://en.wikipedia.org/wiki/Flag_carrier


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Entering in the market

In mid-1980s, Gulf Air began to cut back itsservices to Dubai.

In March 1985 Dubai Royal Air Wing provided2 of the airline's first aircraft.

Operate independently of government subsidies.

Expanded both its fleet and its destinations.

In October 2008, Emirates moved all operations

at Dubai International Airport to Terminal 3. New terminal exclusively dedicated to Emirates

to sustain its rapid expansion and growth plans.


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Development of the Company

Introduced a mixed fleet of Airbus and

Boeing wide-body aircraft.

Boeing 777 first introduced by Emirates.

Ordered 90 Airbus A380s.

second operator of the Airbus A380-800

after Singapore Airlines.

In 2007 purchasing over 130 aircraft.


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Position

Top 10 carriers worldwide in terms ofrevenue and passenger kilometers.

largest airline in the Middle East in terms ofrevenue, fleet size, and passengers carried as

of 2007. In 2010, 6thlargest airline in the world in

terms of international passengers carried.

largest in the world in terms of scheduled

international passenger-kilometers flown. 7th largest in terms of scheduled freight ton-

kilometers flown.


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Services of Emirates Airlines

First class

Business class

Economy class


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First class Service

2 types of first class seating

Full suite and

The Regular first class


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Business class Service

Include massage function. Privacy partition.

Winged headrest with six-way movement.

Two individual reading lights and anoverhead light per seat.

In-seat power supply.

USB Ports and an RCA socket for laptop

connection.

Over 600 channels of entertainment.

17 inches (43 cm) wide TV screen.


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Economy class Service

Offers a 3234 inch seat pitch.

(8186 cm) and standard seat width

(except on the Boeing 777 fleet).

The seat features adjustable headrests,

a 6001000 channel.

laptop power-outlets on newer aircraft

and laptop recharging facilities ingalleys in older aircraft


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Financialposition

Revenues

Losses

Performance


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Revenue

Year Ended Net Profit(+)/Loss(-) AEDm

31 March 2007 (+)3,096.416

31 March 2008 (+)5,020.424

31 March 2009

31 March 2010 (+)3,538.000

31 March 2011 (+)5,441.000


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Losses

Year Ended Net Profit(+)/Loss(-) AEDm

31 March 2000 300.900

31 March 2009 981.676


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Performance

Emirates Airways made profit almost each an every yearfrom 1997 to 2011.

Cause of losses:

Global recession

Fuel cost,

Terrorism

Chose unprofitable markets

Different political environment of different countries

Planning system and management

By seeing the overall financial performance we can saythat they are the most profitable airways company in the

world.


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Hierarchy of Emirates airways

HH Sheikh Ahmed binSaeed Al Maktoum -Chairman and Chief

Executive

Sir Maurice FlanaganKBE

Vice Chairman, Airlineand Group

Tim Clark

President, EmiratesAirline

Ghaith Al Ghaith

Executive VicePresident Commercial

Operations

Dermot Mannion,

Chief Director Finance,IT & Services,

Abdulaziz Al Ali

Position of ExecutiveVice President Human

Resources

Gary ChapmanChief Director Support

& Development,

Adel Al Redha

Position of ExecutiveVice President

Emirates Engineering &Operations.


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Competitors of Emirates

Features Top Competitors Emirates Position

Passengers Carried By Airlines Delta Airlines 11th

Total Kilometers Flown American Airlines 7th

Total Kilometers Flown (Intl) - 1st

Freighttone Kilometers Flown Fed-Ex 7th

Freighttone kilometers Flown

(Intl)

Cathay Pacific 5th


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How Emirates Important In Bangladesh

Large Network

Excellent Service

Low Ticket Price

Middle-East Based Destinations

No Major Competitors


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SWOT analysis of AviationIndustryStrength:

Product itself

Trained and experienced stuff

Safety recordMarket segmentation

Weakness:

High spoilage rate

Huge initial and investment cost

Maintaining large workforce

Changing business climate


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SWOT analysis of AviationIndustryOpportunity: Continual expansion

Technology advantage

Increase passenger volumes

greater productivity

Threats:

Economic downturn Increasing cost of fuel

Terrorism

Government intervention


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SWOT analysis of Emirates

Strength:

Cost advantage

Market share leadership

Strong management team Strong brand equity

Weakness:

Fall in net profit

Low R&D

Increasing global competition

high end acquisition and diversification


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SWOT analysis of Emirates

Opportunity:

Continuous Development

Tap new Markets

New range of customer segment

Market acquisition and merging

Threat:

Rival competitor Inability to innovation

Rising fuel cost

Lower carrying cost of others


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Competitive Environment ofEmiratesAirways

Lower ticket cost

Location Rent

Subsidiary from government

Political instability


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Recommendation

Reduce their price

Launching New route

Offer attractive packages

Introduce more sales office

Keep the supplier bargaining power lower


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A Report on Emirates Airways-01

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