A Rambling Talk on Interaction Design Industry Trends
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A Rambling Talk on Interaction Design Industry Trends
Brought to NTUT GIIMD by
Ting-Han Daniel Chen,
former Interaction Design Director of XXtraLab
2011.Jun.15 14:00
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What is IxD (Interaction Design) Industry ?
What is IxD Industry?
Is there such a thing?
?
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What is “IxD” ?
Interaction Designers strive to create
meaningful relationships between people
and the products and services that they
use, from computers to mobile devices
to appliances and beyond.
http://en.wikipedia.org/wiki/Interaction_design
After: bestica.com
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(after Bill Verplank)
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What is “Industry” ? - Answers.com
1) consistent effort exerted to produce or accomplish
something; diligence; hard work
2) the activity of producing goods for sale;
manufacturing
3) all manufacturing enterprises collectively; the people
involved in the production of goods, as distinct from
agriculture or commerce
4) a field of activity devoted to a particular product or
service
http://wiki.answers.com/Q/How_do_you_define_an_industry
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Defining IxD Industry…
1.
2. It employs IxD (thinking, techniques, methods, etc) as (part of) its core value
3. The use of IxD (thinking, techniques, methods, etc) should be meaningful / significant
4. Interaction designer plays a critical role in the organization
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Heuristic Review of Potential “IxD Industry”
A heuristic review based on the definition of IxD Industry, my personal experiences, and stereotypes.
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17+ Emerging Fields
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1 interactive exhibition • 互動╳展場
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2 interactive art • 互動╳ 藝術
• artist/lab/studio
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Wooden Mirror (1999)
by Daniel Rosin
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Text Rain (1999)
by Camille Utterback
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Sacramento Airport (2011)
by Camille Utterback + Michelle Higa
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3 interaction design services provider • 互動╳研究
• design/research/consultancy
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4 own brand interactive product design • 互動╳ 產品
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5 web/online interaction design • Medialand, moulin-orange
• 互動╳網路
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6 Mobile/Personal Devices apps • 互動╳ 行動
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7 e-book
• 互動╳ 閱讀
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8 arcade gaming experience
• 互動╳遊戲
• arcades/playground
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9 home entertainment • Wii, Kinect, XBOX, etc
• 互動╳家庭娛樂
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10 home appliances
• Home control system
• Lighting systems
• Interactive TV
• 互動╳住家
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11 information systems • Database, kiosk, POS, etc
• 互動╳資訊服務
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http://futureselfservicebanking.com
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12 interactive advertising/ marketing Interactive Marketing refers to the evolving trend
in marketing whereby marketing has moved from
a transaction-based effort to a conversation.
http://en.wikipedia.org/wiki/Interactive_marketing
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DMC by novaMedia (2011)
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Burma (2011)
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13 interactive toolkit/facilities • Arduino / Processing
• MAX/MSP
• VVVV
• BasicStamp, LEGO Mindstorm
• 互動╳媒材
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14 multitouch
• Microsoft Surface, nLighten, etc
• NUIGroup
• 互動╳多點觸控介面
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15 interactive performing arts • 互動╳表演
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16 interactive toys/ edu-tainment • 互動╳ 兒童玩具
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17 interactive architecture • 互動╳ 建築
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Crown Fountain, Millenium Park,
Chicago
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Summary
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Interactive
exhibition
Interactive art
Interactive design
service
Interactive
products
web design
Mobile apps
e-book
Arcade game
Home
entertainment
Home appliances
Information
systems
Interactive
advertising
Interactive
toolkits
multitouch
Interactive
performing arts
Interactive toys
Interactive
architecture
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Interaction design
Video production house
Ex: HeyHush (US)
Web design company
Ex: Moulin-Orange (TW)
D-M-C (TW) Interior design company
Ex: MOXIE (TW)
Architectural design agency
Ex: Diller Scofidio+Renfro
Digital Art / New Media Artists
Ex: Graffitti Research Lab
Information Technology firm
Ex: Vitaltouch / nLighten
Industrial Designers
Ex: PEGA / ASUS
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“IxD Industry” is… • Too broad to be defined
• an ill-defined domain.
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However, many other domains are approaching IxD… • Many domains are under IxDization or about to IxDize.
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Possible Futures of “IxD Industry”
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Is interaction design
a dead-end job?
by Tim McCoy in response to Bill Moggridge,
published on The Cooper Journal, April, 2009
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1 new types of IxD-driven/IxD-based business • Interactive TVs
• Automobile HCI
• etc
• 互動╳○○ (you name it)
• Tim Brown (IDEO)
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2 interaction design entrepreniurship
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3 service design provider • Interaction design vs. service design
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4 UX design consultancy • Every service domain will be about UX and need UX
optimization
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Optimizing
Making daily activities
more efficient.
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Optimizing
Making daily activities
more efficient.
Engaging
Capturing attention,
creating delight and
delivering meaning.
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Optimizing
Making daily activities
more efficient.
Engaging
Capturing attention,
creating delight and
delivering meaning.
Empowering
Enabling people to go
beyond their limits.
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Optimizing
Making daily activities
more efficient.
Engaging
Capturing attention,
creating delight and
delivering meaning.
Empowering
Enabling people to go
beyond their limits.
Expressing
Encouraging self
expression and/or
creativity.
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Optimizing
Making daily activities
more efficient.
Engaging
Capturing attention,
creating delight and
delivering meaning.
Empowering
Enabling people to go
beyond their limits.
Expressing
Encouraging self
expression and/or
creativity.
Connecting
Facilitating
communication between
people and communities.
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Optimizing
Making daily activities
more efficient.
Engaging
Capturing attention,
creating delight and
delivering meaning.
Empowering
Enabling people to go
beyond their limits.
Expressing
Encouraging self
expression and/or
creativity.
Connecting
Facilitating
communication between
people and communities.
Disrupting
Re-imagining completely an existing
product or service by creating new
behaviors, usages or markets.
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Thank you for your time
For further discussion or suggestions,
Please e-mail me at [email protected]
Or drop a line in my Facebook
www.facebook.com/danielnmc
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notes This presentation is prepared with
Microsoft PowerPoint 2007 on Acer
Aspire 4741G with Windows 7.
Chinese Font: Kozuka Mincho Pro M
English Font: Baskerville Old Face
(Headings), Colaborate-Thin (Body)