A Question Of Confidence
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Transcript of A Question Of Confidence
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A question ofconfidence…
Alison WildishHead of Web Services, University of Bath
The Web: a Powerful Recruitment and Communication ToolNetwork: http://caseweb08.ning.com/ | Tag: caseweb08
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The current climate…
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Reviewing/commenting
Tagging
(Social) bookmarking
Fed information (RSS)
Expectations…
Contributing
Personalised
Customised
Quick, easy, informal…
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11. Myspace12. Bebo13. Blogger14. Amazon15. Microsoft16. IMDB17. Rapidshare18. XXX19. Flickr20. XXX
Statistics courtesy of Alexa
Top 20 websites in the UK (May 08)
1. Google UK2. Yahoo!3. Windows Live4. Google5. YouTube6. Facebook7. BBC Newsline Ticker8. EBay UK9. MSN (.com)10. Wikipedia
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What does thismean for HE?
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The audience…
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What do you they want?
Who are you?
What are you?
Why come here?
How do you support students?
How can I find your alumni?
What are you doing in the community?
Why do you want to build on green belt?
Will my child be safe?
How do I contact?
How are you spending our money?
Are you legal? Do you churn out good students?
How often do you publish?
How can I contact he/she?Where can I find out more about your research?
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Everythingfor
Everybody
With bells and whistles too…
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http://www.flickr.com/photos/debaird/139994517/http://www.flickr.com/photos/yannisag/866633223/http://www.flickr.com/photos/rockinpaddy/217121721/
When it comes to embracing changing web trends the choice is yours…
Proceed with caution?!
Boldly go where noman has gone before…
Blissful ignorance?!
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Possibilities…
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Learning from the popular websites and
web trends and embedding what
you’ve learnt into your own site will give your users a richer online
experience
“
”
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Reviewing/commenting…
Potential use News stories Research publications
Potential benefits Users will come back Richer content Users will feel they own it
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The Guardian – comment is free…http://www.guardian.co.uk/commentisfree/
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Tagging…
Potential use News stories Courses Research profiles/topics
Potential benefits Easier search Used by others (extends network of info)
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Social bookmarking…
Potential use All pages (particularly news items) Create account for students – let them
populate info themselves i.e. for:bathstudent
Potential benefits Ease of use (home/work) Easy way to provide info you think is
useful Can merge your content with external
content – making it more useful
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Using RSS…
Potential use News stories New courses Jobs Events Publications
Potential benefits Users get fed info… don’t need to come back More info to more users Minimal effort – simply publish it
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Contributing…
Potential use Wikis for teamwork/collaboration Wikis for informal information site Encourage blogging
Potential benefits Versioned, history Quick and easy Extended reach… maximising exposure
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Personalised…
Potential use Allow forum use Provide bespoke information (i.e.
Applicant Community site – what happens next?)
Potential benefits Create feeling of belonging Information more useful
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Customised…
Potential use Customisable homepages (staff/students)
– they choose what information they want to see
Potential benefits Users are more likely to continue using a
service where they have control
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Working with social networks…
Potential use SU – informal groups Apps to push information out to users in
‘their’ environment
Potential benefits Reach users who would otherwise miss
info Providing choice…
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Nearly done…
… but hang on… I haven’t talked about
‘the brand’!
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Why the reluctance?
Control, control, control
Wanting to “manage” the message
We are a ‘very serious’ University
We own the brand…
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But together…
Our brand / our reputation = what we say + what people say about us
If we allow more people to interact with / talk about / share with us… more information is said = increased brand awareness
Nothing to fear! If we live our brand… it’s all good!
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Thanks for listening…any questions?