A Public Awareness Program for Multi-Modal Transit User Conflicts
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BerkeleyA Public Awareness Program for Multi-Modal Transit User Conflicts
Pro Walk / Pro Bike Conference 2004
Studio L’Image, Berkeley CASue Labouvie and Max Heim, Principals
Stanford University Parking & Transportation Services Carolyn Helmke, Bicycle Program Coordinator
City of Berkeley Office of TransportationHeath Maddox, Transportation Planner
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Project Context
Riding bikes on sidewalks is illegal
in Berkeley.
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Project Context
Pedestrian advocates were complaining
about bikes on sidewalks as a danger to
pedestrians, particularly elderly and
people with disabilities.
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Project Context
Police felt like they could not enforce the
law because ticket prices were steep
and the feeling was that most cyclists
did not know the law.
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Project Context
Cyclists felt that just saying “No Bikes
on Sidewalks” communicated a
negative message, and that they
wanted to put a more positive message
in the public context.
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Project Context
By talking to both cyclists and
pedestrians, the project team decided
that the dual message of “Walk Your
Bike on Sidewalks, Ride Your Bike on
Streets” was a more user-balanced and
effective message.
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Project Context
A pilot program was installed on four
blocks in downtown Berkeley, comprised
of signage, posters, and sidewalk
pavement markings.
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Project Goals
1. Develop a broad-based program that considers all user conflicts:
• cyclists and pedestrians
• cars and cyclists
• pedestrians and cars
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Project Goals
2. Develop messages that help reinforce
proper behaviors for all user groups.
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Project Goals
3. Ensure signs reference applicable city
codes and laws, at the request of
enforcement personnel.
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Public Outreach
Public meetings were held to solicit
input from all user groups, including
law enforcement.
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Design Concepts
Signage, poster and stencil concepts were
refined over a course of review meetings.
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Final Design
Signage, poster and stencil concepts were
approved for production.
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Pilot Program
Installed April 2004.
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For more information…
http://www.cityofberkeley
.info/transportation/Bicycling/
BikesonSidewalks.htm
City of Berkeley Office of Transportation
510-981-7010
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www.studiolimage.com