A Project Report on Promotion of Futura Doors Product Pvt

A Project Report on Promotion of Futura Doors Product Pvt. Ltd.

Introduction

Housing is one of the big and fast growing parts of the construction industry and hence doors for

residential and industrial applications including factories, shop floor offices, cold storage etc are

a viable and a fast growing market segment.

Futura doors is one of the leading doors manufacturing company and has its headquarters at

Pune in the State of Maharashtra. Futura has achieved widespread acclaim for their products and

services to the clients. The preferred status is a result of....

State-of-the-art manufacturing unit

Highly educated team of professionals

Premium quality of raw materials

Extensive research

This report aims to promote the products of Futura Doors among new customers (builders and

developers) in the three cities of Pune, Mumbai and Bangalore and to assess their satisfaction

with the current supplier.


Objectives & Scope

To promote the products of Futura Doors among new customers (builders and

developers) in the three cities of Pune, Mumbai and Bangalore

To assess their satisfaction with the services provided by their present suppliers

of door products.

To find out the different sorts of problems being faced by the customers.


Theoretical Prospective

Futura doors, established in the year 2000, has been manufacturing, exporting, importing and

supplying stylish wooden doors and interior doors made of high quality materials. They have

acquired a specialization in making fiber glass re-enforced plastic doors and door frames. These

doors find multifarious uses in all kinds of buildings like hospitals, hotels, industrial structures,

schools, colleges, hostels commercial complexes and residential projects.

The Directors of the company Mr. Haren Bhayani & Mr. Hemal Bhayani have spearheaded the

growth of the organization and brought it recognition and approval from clients all around the

world. Under their able leadership they have been able to firmly entrench themselves in the

market in a relatively short period of time. Assembled doors are preferred because they cut down

on the construction time and they have been able to tap this need to provide world class doors.

Futura doors also have its own Research and Development department which conducts various

researches for the enhancement of doors. The company also has a well equipped lab for research,

development, innovation etc. These help in developing various innovative designs that help in

increasing the sales. The machines used in the manufacturing process are mostly procured from

foreign countries. This provides to them an advantage over their competitors.


METHODOLOGY AND PROCEDURE OF WORK

Research methodology has multiple dimensions. It is a way to systematically solve the various

research problems scientifically.

Different methodology was used in the study during the course of investigation, interview, and

analysis of data, which are as follows:-

1) Direct observation

2) A structured procedure for interview schedule on the basis of objectives.

3) Direct interview

4) Discussion through personal interaction, e-mail and telephone

5) SWOT analysis

Hypothesis

Futura doors products are a big hit in Pune and its nearby cities like Mumbai and Bangalore

because of the following Hypothesis:

i. Attractive product features

ii. Customized products.

iii. Better quality assurance

iv. Affordable Price

v. Discount

vi. Guarantee period

vii. After sales service

viii. Free transportation to the sites.

A detailed description has been presented under the following headings

Selection of problem / identification of problem

Design of study


Preparation of interview schedule

Sample and sampling technique used in the study

Data collection procedure and statistical method used in the study

1) Identification of Problem

The important aspect of research is to identify, conceptualize and define the problem. Problems

that are being identified may be of any type but should be in terms of our broad and specific

objective. Problems such as, Are they satisfied? , What is their actual need? Up to which extent

they are satisfied? What is their expectation from Futura Doors Products, etc?

2) Design of the Study

In this research design the dependent variable is known and we have to find out the independent

variable. I had used interview and observation techniques to verify the independent variable and

their relationship with dependent variable. Accordingly, specific objectives are set to provide the

base for enquiry. The study is as per the set objectives and has some limitations.

3) Preparation of Interview Schedule

A structured schedule in English was developed in order to collect desirable information

pertaining to the objective of the study.

Location of Study

The study was carried out in Pune, Bangalore and Mumbai.

The focus was on the housing builders and developers.

4) Sampling Techniques

Selection of Respondents

Samples were selected by simple random procedure. A sample size of 190 was taken.


5) Data Collection

After the structured schedule for the respondents had been developed, the survey was done

mostly through telephone followed by email and personal visit. During the data collection both

Hindi and English version of interview schedule was used. The primary data was collected

through questionnaire survey.

DATA ANALYSIS

First of all the data collected from the respondents was manually processed. Then the secondary

analysis was done using SPSS data analysis tool.

The following factors were kept in mind while conducting the survey:

i. The interviewee should be the builders and developers or the purchasing units of the

company.

ii. The factors that affects the buying pattern of door products.

The questionnaire was prepared keeping in views the following factors:

i. It is extremely important to ask the right questions to get the relevant information’s that

serve the purpose.

ii. It induces the respondents to co-operate and to answer.

iii. The design of the questionnaire should be suitable both for the respondents as well for

the interviewer.


Research design

Types of study Exploratory Research

Sources of data Primary and Secondary

Data collection mode Questionnaire Method

Target respondent Builders and Developer

Sampling method Simple Random

Factors that influence the buying pattern of door products are:

Customer service: support and after sales service

Relationship with selling team

Range of products offered by the company

Durability and quality

Design

Price

Delivery schedule

Warranty

Payment terms(credit terms)

SPSS data analysis tool is used for the analysis of all the collected data.

Data entry is done with the help of SPSS.

The frequency distribution test and correlation for meeting the objectives:

i. Frequency distribution test: to find out the type of door that is being used in current time.

ii. Frequency distribution test: to find out the mode of getting the doors.


iii. Frequency distribution test: to find out the source of purchase.

iv. Frequency distribution test: to find out whether the customers are facing any sort of

problems on doors shutters or not.

v. Frequency distribution test: to find out what are such problems related to doors.

vi. Frequency distribution test: to know whether the customers are satisfied with their

current supplier.

vii. Correlation test: to test the level of satisfaction among the customers.

Independent variables taken:

After sales service

Design

Price

Delivery schedule

Payment terms

S.W.O.T. ANALYSIS

Strength :

i. Customer or client’s satisfaction is the primary motto of Futura Doors Pvt Ltd.

ii. Its faster and guaranteed service is its major strength.

iii. Future Doors Pvt Ltd. is very proud of its process of production and technology for

production.

iv. It is the first to introduce eco-friendly doors in the market, which is also giving it’s a fast

moving advantage.

v. The prices of its products are also considered to be the cheapest in the market as far as

other such products are concerned.

Weakness :


i. During the training, it was found that the company lacks in promotional strategies and

advertisements.

ii. Also the focus of the company is to satisfy the requirements of its present clients, so it

should focus upon the new clients also .

iii. Company’s business is mostly centralized in the Pune , Bangalore and Mumbai region,

so will have to work to go beyond it.

iv. Time lag between order and delivery.

Opportunities :

i. The market for door products in India is sizeable and but its world market share is still

negligible. Most of the Indian companies simply are not able to compete on account of

lower penetration into the market. So there’s an open market available for the Indian

companies to prove themselves.

ii. Indian doors are standardized as well as lower in cost as compared to the foreign

products. They need to target the potential market and prove their existence.

iii. This sector is growing rapidly.

Threats :

i. Even a slight dissatisfaction among the clients may cause a shift of the customers from

Futura Doors Pvt ltd to its main competitor Shreeji doors.

ii. The company needs to be very careful regarding the pricing of its products because there

are many small manufacturing company who can cause harm to the market share of the

company.

iii. Cheaper products available in markets.

iv. Market is very volatile.

v. Other companies are coming up with several alternatives and varieties.


Findings

i. The market trend is that of maximum usage of main-doors followed by bathroom and

terrace doors. Bedroom doors are the least preferred.

ii. Customers now prefer to purchase readymade doors from the market instead of

manufacturing them at the sites. This implies an increase in demand for such door

products in the market.

iii. Doors are mainly being purchased directly from the manufacturers. Customers do not

prefer to buy door or door products from dealers or distributors.

iv. Many customers were not satisfied with the door products that they were using due to the

problems that they were having with them. If an option is made available to them, they

may switch over to another supplier for those products.

v. The common problems noticed with the door shutters are bends, borer, delaminations

and termite problem. The most frequently mentioned problem was of door bends.

vi. Pricing, discounts and the quality or standards of the door products were the main

reasons for the customers’ dissatisfaction.


Recommendations

i. The company should focus more on the varieties of the main-doors (in terms of thickness

and quality). From the trend in the market it can be inferred that there is an opportunity to

sell by offering the customers whatever they want.

ii. More promotion of the sales is required to make the customers aware about the company’s

door and door products because customers prefer to purchase the doors from the market.

iii. Customers are facing many problems in door and door shutters. Through its promotional

strategies the company needs to communicate to the customers the advantages of its products

over those of its competitors.

iv. The company needs to assure the customers that they will not face any problems like bends,

borer, delamination and termites if they opt for its products. They should be assured that the

company primarily focuses on supply of better quality and standard door products.

v. From the analysis we found that the many customers are not satisfied with their current

suppliers of door and door product. This gives the company a great opportunity to win over

such customers by providing them advantages like discount schemes, better payment terms,

assured after sales service and extended guarantee period.


Limitations

i. Data was mainly collected from the secondary sources and that may have some errors.

ii. At times desirable feedback was not available.

iii. Some respondents did not answer freely.

iv. There was also a time and schedule constraint.

v. Small sample size.

vi. Sample selection was made on the basis of a specific class of builders and developers.

vii. There were some restrictions regarding the framing of questionnaire

viii. Language was a constraint.


Conclusions

i. Demand for the door and door- products is increasing rapidly because of the rapid

growth in the real estate sector.

ii. Although price is a major issue, people are willing to compromise with the price if they

get good quality and standard products.

iii. On-time delivery is a major driving force in this sector.

iv. People are more concerned with getting standardized and customized products.

v. There is a large untapped market for these products which is yet to be recognized and

discovered.


References

Authored Book :

Marketing Research by G.C.Beri, the McGraw Hill Companies

Marketing Management by Phillip Kotler

Websites :

www.google.com

www.futuradoors.com

http://www.futuradoors.com/

http://www.google.com/


Annexures

Questionnaire

Name:

Office Address:

No. of Current Running Sites:

No. of Proposed Sites:

Name of the Purchase Manager/Decision taker:

Phone No.:

1. Which kind of doors are you using in current time?

I. Main Door

II. Bedroom Door

III. WC bath & Terrace Door.

2. Are you purchasing the doors from market or manufacturing it on the sites itself?

Purchasing Manufacturing

3. If purchasing then what is your source?

I. Dealer

II. Manufacturing unit

4. Are you facing any kind of problems on your door shutters?

Yes No

5. If yes then please mention the problems.

I. Delaminations

II. Termites

III. Bends


IV. Borer

V. Others __________________________________

6. Are you getting proper services from your current supplier?

Yes No

7. How satisfied are you with your current supplier?

Satisfied

No answer

Dissatisfied

8. Any valuable suggestion from your side:

_______________________________________________________________________

_______________________________________________________________________

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A Project Report on Promotion of Futura Doors Product Pvt

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