A Project Report on Consumer Attitude towards Branded Accessories with specific reference to Cars fr

Consumer Att i tude towards Branded Accessories with speci f ic reference to Cars from Marut i Suzuki

Executive summaryIntroduction

The aim of marketing is to meet and satisfy the needs and wants of the customers.

India has long-term potential to become a significant vehicle market. It has huge

population of nearly one billion people (of which 150-250 million are middle class),

and a current vehicle population of 3.5 million (equivalent to only 3.4 cars per 1000

people).

In spite of numerous market deterrents, the Indian automotive market has become the

focus of attention as several major auto manufacturers have announced large capital

investment plans to be carried out in the near future.

Prior to the early 90’s there were only four car companies manufacturing and selling

cars in India. Foreign investment was effectively banned and foreign technology

transfers were subject to government approvals. By 1993 the Indian government deli

censed the Indian car industry, which eased other foreign auto manufacture’s entry

into the market first under joint partnerships, then wholly owned subsidiaries.

Currently, India is in the midst of an economic-recovery where vehicle sales rose 47

percent to 73,000 units in March 2000, up from 49,410 units in March 1999. The

Indian passenger car industry has grown more than ten times in the last ten years with

sales increasing to more than four-lack vehicle.

Now a days due to change in trends in the automobiles the market scenario is

changing on a rapid phase so the same case in the auto accessory market . people are

more concern about good looks of the car and other features and facilities. The huge

demand in accessory market too, many of the car users go for after market

upgradation.

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PROJECT TITLE

“Consumer At t i tude towards Branded Accessor ies wi th

spec i f ic reference to Cars f rom Marut i Suzuki .”

PROBLEM DEFENITION“ The a t t i tude towards branded accessor ies wi th speci f ic

re ference to ca rs f rom Marut i Suzuki .”

Sub-objective;

1. Inf luenc ing factor for buying behavior .

2 . Att i tude towards branded accessories .

3 . Other subst i tutes with reference to brand.

RESEARCH METHODOLOGY:

Data source:

Primary Data: Through Questionnaire

Secondary Data: R.N.S Motors’s Record & Report, & Websites.

Sample size: 100 customers of R.N.S Motors Pvt. Ltd.

\Area Covered for research: Only in Hubli City.

Sampling Procedure: Random sampling method from available database.



PURPOSE OF THE STUDY:

The purpose of the study is to get practical knowledge, get experience and also

to know the various challenges that are faced in the corporate world. The main

intention of choosing this topic is to study/to know-

Customer’s perceptual factors towards branded accessories from Maruti Udyog

Ltd.

This project helps to organization to improve the quality of the services.

It will help to know the overall performance of Maruti genuine accessories.

From this project we will come to know the satisfaction level of customers using

maruti genuine accessories.

Hence a questionnaire is formulated so as check Consumer Attitude towards Branded

Accessories with specific reference to Cars from Maruti Suzuki.



Conclusion-

From the research conducted here we can come to the conclusion that many car users

are not particular of buying the accessory from one particular dealer , as many prefer

it to buy from other retailers other than from company out let. Here 65% of people

buy accessory from others rather from company, only 35% of people know about

MGA.

According to the research conducted 70% of the respondents say that quality is the

first thing which comes to their mind while making buying decisions of accessories

for their car. Whereas 22% of respondents say that they are not much keen about the

quality as concerned to accessories to their cars.

As per the research results the influencer for many of the respondents are self

influenced whereas only 20% of the respondents consider their family members

suggestions while buying car accessories. 33% of the respondents say friends are the

influencers for them while making buying decisions of car accessories.

Performance is the first factor considered by most car users while buying accessory.

22% of the respondents buy accessories for the purpose of convenience while 27% of

the respondents think that cost is the most considerable factor for decisions on

accessory. Whereas a few of the respondents feel that brand is the main factor of

accessory buying decision.

According to the research 27% of the respondents prefer branded accessories whereas

31% of them are more inclined towards branded accessories while 43% of them are



not much concerned about the brand instead they buy the accessory that is easily and

cost effectively available.

As per the research 27% of the respondents prefer branded accessories whereas 31%

of them are more inclined towards branded accessories while 43% of them are not

much concerned about the brand instead they buy the accessory that is easily and cost

effectively available.

Branded accessories are somewhat more expensive when compared to unbranded

39% of the respondents have agreed with this statement whereas the next 31%

respondents say branded accessories are expensive.



The s tudy helped me gain valuable ins ights in Opportuni ty

Analysis and Consumer Behavior , towards potent ial for MGA. This

projec t t i t led has been a knowledge gaining experience for me. By

interact ing with the respondents and making vis i t s to the customers .

I have been able to understand that unders tanding customers i s an ar t

and i t takes a very s trong brand image for a company to retain i tself

in the market . The resul ts of the survey proved to be both

encouraging and part ly discouraging too. The respondents were not

very posi t ive aboutMGA, which was qui te discouraging and a

negat ive sign for the company. The segment for which MARUTI

should cater to is a pr ice sensi t ive segment , so as the organiza t ion

should focus on highlight ing the addit ional perquis i tes tha t they

would provide with the car , i t i s going to bond well wi th the targeted

market . Though there are many competi tors in the market for this

segment , the company has an advantage , but s t i l l i t cannot rule out

the local dealers . But I bel ieve that MARUTI has what i t takes to

become a name to reckon with in the market and I offer my best

wishes for the same and hope tha t my work wil l be of some use for

the company.

The research was taken looking to the scope in the Indian automobile

industry. Thus the MGA different iated themselves from there

competi tors to promote the ir products and try to make the ir market

monopoly in the accessory market .

The research shows the people are interes ted to know about the

MGA.

The potent ial for MGA in twin ci ty . This indicates an opportuni ty for

RNS Motors in the Indian automobile indust ry. The MARUTI have to

concentrate on promotional act ivi t ies and different iat ing the ir

product .



Schemes & offers given by the company inf luence the customer to

change their decis ion



RECOMMENDATION

Create more awareness of the Maruti Genuine Accessory.

Company should concentrate on the marketing aspects of accessory.

Along with Local dealer should conduct demonstration and exposure of

accessory for existing car owners and potential customers.

Dealer should co-ordinate with company to conduct exhibition for all

types of Maruti models accessory manufactured and marketed by MGA.

Create more awareness of the dealers in the located city.

Comparing the price factors the MGA is too high from other local

accessory provider; company has to take some actions for the convenience

of the customers.

Create more advertisements in the local market.

Maintain Customer Database and follow-up for the new products launch

and promotion activities.



SECTION 01

INDUSTRY PROFILE

(1.1) BRIEF HISTORY OF AUTOMOBILES -

The automobile industry has changed the way people live and work. The earliest of modern

cars was manufactured in the year 1895. Shortly the first appearance of the car followed in

India. As the century turned, three cars were imported in Mumbai (India). Within decade

there were total of 1025 cars in the city.

The dawn of automobile actually goes back to 4000 years when the first wheel was used

for transportation in India. In the beginning of 15th century Portuguese arrived in China

and the interaction of the two cultures led to a variety of new technologies, including the

creation of a wheel that turned under its own power. By 1600s small steam-powered engine

models was developed, but it took another century before a full-sized engine-powered

vehicle was created.

The actual horseless carriage was introduced in the year 1893 by brothers Charles and

Frank Duryea. It was the first internal-combustion motor car of America, and it was

followed by Henry Ford's first experimental car that same year.

One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver Ghost

that featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood, and

an aluminum body. It was usually driven by chauffeurs and emphasis was on comfort and

style rather than speed.

During the 1920s, the cars exhibited design refinements such as balloon tires, pressed-steel



wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featured an 8-cylinder

engine and an aluminum body.

The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door that suited

more to the needs of families. In 1930s, vehicles were less boxy and more streamlined than

their predecessors. The 1940s saw features like automatic transmission, sealed-beam

headlights, and tubeless tires.

The year 1957 brought powerful high-performance cars such as Mercedes-Benz 300SL. It

was built on compact and stylized lines, and was capable of 230 kmh (144 mph).

Modern cars are generally light, aerodynamically shaped, and compact.



(1.2) GROWTH OF AUTOMOBILE INDUSTRY IN INDIA-

Following India's growing openness, the arrival of new and existing models, easy

availability of finance at relatively low rate of interest and price discounts offered by the

dealers and manufacturers all have stirred the demand for vehicles and a strong growth of

the Indian automobile industry.

The Indian auto industry, worth US$ 34 billion in 2006, has grown at a CAGR of 14 per cent

over the last five years with total sales of vehicles reaching around 9 million vehicles in 2005-

06. That number is likely to see a significant boost, given that the first half of 2006-07 has

already witnessed a staggering growth rate of 17.12 per cent. Domestic car sales for the April-

September 2006 period stood at an impressive 4.86 million vehicles, including cars, two-

wheelers and commercial vehicles. According to industry experts, if this trend continues, sales

could touch 10 million by March 2007, clocking an annual growth rate of 20 per cent.

Destination India

India is on every major global automobile player’s roadmap, and the reasons for the

growth are:

India is the second largest two-wheeler market in the world

Fourth largest commercial vehicle market in the world

11th largest passenger car market in the world

Expected to be the seventh largest by 2016

Robust production

India’s car production capacity is in for a US$ 2 billion boost. Auto majors have

announced massive investment plans which will push the country’s car production

past the psychological 2 million mark by the end of fiscal 2006-07, up 70 per cent

from 1.4 million units now. Even at 2 million, India, which stood at No.11 among

global car producing nations, will move two steps ahead, past UK (1.6 million) and

Canada (1.35 million). It will be neck and neck with Brazil’s 2-million capacities at

No.8.



The automobile industry witnessed a growth of 19.35 percent in April-July 2006

when compared to April-July 2005, as is evident from this year’s production trends.

Automobile Production Trends

Category 2004-05 2005-06 (In no.s)

M&HCVs 214807 219297

LCVs 138896 171781

Total CVs 353703 391078

Passenger Cars 960487 1045881

Utility Vehicles 182018 196371

MPVs 67371 66661

Total Passenger vehicles 1209876 1308913

Scooters 987498 1020013

Motorcycles 5193894 6201214

Mopeds 348437 379574

Total Two Wheelers 6529829 7600801

Three Wheelers 374445 434424

Grand Total 8467853 9735216

Source: Society of Indian Automobile Manufacturers (SIAM)



Domestic Sales

Increased affluence, wider selection and the ready availability of car loans is driving

the Indian car market through the roof. During the last five years (2000-05), the

production of passenger cars in India increased by more than 100 per cent. India

achieved the sales of 1.11 million vehicles last year (2005).

Domestic sales have been growing at a clipping pace:

Passenger car sales rose by 22.84 per cent during April-September 2006,

compared to the corresponding period n 2005.

The cumulative growth of overall sales of passenger vehicles during April-

September of 2006-07 was 20.73 percent.

Utility Vehicle (UVs) sales grew at 12.85 per cent during the same period.

Overall, the commercial vehicles segment grew at 36.96 per cent. Growth of

Medium and Heavy Commercial Vehicles was 39.92 per cent. Light

Commercial Vehicles also performed well with a growth of 32.86 percent.

Exports

India is fast emerging as a manufacturing base for car exports. According to the

Society of Indian Automobile Manufacturers (SIAM), a total of 89,338 vehicles were

exported in September 2006, a 58.07 per cent jump as compared to the same month

last year. While passenger vehicle exports grew at 13.15 per cent, two-wheelers and

commercial vehicle exports grew at 27.80 per cent.

Major Manufacturers of Automobiles in India



Maruti Udyog Ltd.

General Motors India

Ford India Ltd.

Eicher Motors

Bajaj Auto

Daewoo Motors India

Hero Motors

Hindustan Motors

Hyundai Motor India Ltd.

Royal Enfield Motors

Telco

TVS Motors

DC Designs

Swaraj Mazda Ltd

Foreign players in India

Calendar 2006 has seen the entry of many high-end brands into the country. The

Indian automobile market will see at least 30 new launches, spanning everything from

affordable hatchbacks to mid-size models to super luxury high-end cars and SUVs.

Mercedes, BMW, Porsche, Audi, Bentley and Rolls Royce are already here.

Now, the Italian marquee Lamborghini is also planning to enter the country.

The Italian marquee plans to launch the Gallardo.

German luxury car maker Audi AG is preparing to drive into India a range of

sporty, lifestyle cars like S8 and RS4 early next year. The year 2007 will also

mark Audi's entry into merchandising in Indian car bazaar.



(1.3) Economic impact-

On the canvas of the Indian Economy, Auto Industry occupies a prominent

place. Due to its deep forward and backward linkages with several key segments of

the economy, automotive industry has a strong multiplier effect and is capable of

being the driver of economic growth. A sound transportation system plays a pivotal

role in the country's rapid economic and industrial development. The well-developed

Indian automotive industry ably fulfils this catalytic role by producing a wide variety

of vehicles: passenger cars, light, medium and heavy commercial vehicles, multi-

utility vehicles such as jeeps, scooters, motorcycles, mopeds, three wheelers, tractors

etc.

The automotive sector is one of the core industries of the Indian economy,

whose prospect is reflective of the economic resilience of the country. With 4%

contribution to the GDP and nearly 5% of the total industrial output, the automotive

sector has become a significant contributor to the exchequer. Continuous economic

liberalization over the years by the government of India has resulted in making India

as one of the prime business destination for many global automotive players. The

automobile industry witnessed a growth of 19.35 percent in April July 2006 when

compared to April July 2005.

The Indian automobile Industry has a mix of large domestic private players such as Tata, Mahindra, Ashok Leyland, Bajaj, Hero Honda and major international players including GM, Ford, Daimler Chrysler, Toyota, Suzuki, Honda, Hyundai and Volvo.



Maintenance is something most of us ignore, until our vehicle stops

functioning, that is. And then we wonder what went wrong, where. Maintenance is

one of the most serious aspects of ownership. It determines the longevity,

performance and reliability of whichever vehicle you drive. Looking after your

vehicle involves more than taking care of its external coat of paint and keeping it

clean and shiny.

Maintenance means taking care of all the parts, even those that are inside the bonnet.

These are the ones that directly concern the performance of your vehicle. Besides

taking it to the service station at regular periods, it is a good idea to go through the

owner's manual that will give a fair idea about its routine maintenance.

Checking the battery, keeping a check on the oils, changing the oils, checking the

electrical system, are some of the absolutely unavoidable things to keep your vehicle

in good shape. Keeping a log book in which you keep all the details regarding repair,

maintenance, routine check-ups etc. will not only give you an accurate idea of what

needs to be done when.

AUTO ACCESSORIES INDUSTRY

The Indian auto accessories retail market is quite fragmented and unorganized

and is mainly concentrated in four metros. The industry's product mix can be broken

down into three areas: Replacement parts, maintenance items and accessories.

Replacement parts typically include both new and rebuilt parts used in repairing

vehicles (alternators, water pumps, batteries, brake pads, etc.). Maintenance items are

those used to maintain performance and aesthetics of vehicles (motor oil, fuses, other

fluids, car wash and wax formulas). Accessory items are those which are discretionary

and personal in preference. These include floor mats, air fresheners, seat covers and

so on.



There are two segments that one can delineate in the auto accessories retail segment:

The Do-It-Yourself (DIY) market and the Do-It-For-Me segment (DIFM). The DIY

market is comprised of individuals performing routine maintenance on their vehicles.

These consumers purchase replacement parts, lubricants and other ancillary products

from aftermarket parts retailers. The most common types of maintenance performed

by this segment is basic in nature (oil changes, batteries, radiator flushes, etc.). The

DIFM segment is also important for the industry as it caters to the needs of

professional installers, mechanics and garages performing maintenance for individual

consumers. These customers are typically less price sensitive than individuals since

they pass through costs to the end consumer. The margins in the DIFM market are a

bit tighter due to competition among suppliers while the DIY segment in India is still

in a very nascent.

Car Audio

One of the conspicuous products which have gained prominence in the

automotive retail market is the car audio. The Indian car audio market is estimated at

Rs 600 crore, a majority of which is dominated by unorganized players and the grey

market. The remaining one faces competition from major brands like Kenwood,

Blaupunkt and Sony among others. Bose Corporation for example, has an exclusive

arrangement with Mercedes Benz, Porsche and Audi for car audio systems. About 80

per cent turnover of Blaupunkt International – a wholly-owned subsidiary of Bosch

Group, comes from its tie-up with automobile companies.

In contrast, for its Indian operations, a large portion of its turnover is from

sales to retail customers and a small share coming from its tie-up with automobile



makers such as Tata Motors, Hyundai Motors India, Ford India and Mahindra &

Mahindra. This indicates the level of focus needed in the auto accessories retail

market in India. Blaupunkt's new retail strategy aims at providing a platform for

customers to experience the car entertainment systems by displaying an entire range

of Blaupunkt products such as head units, speakers, amplifiers and other accessories

as well as car entertainment modules such as DVD players, screens and surround

sound systems.

IT Accessories

A country that boasts of being the information technology super power of the

world, India has little presence in IT based application in automobile retail sector. In

developed countries, electronic maps play a key role in the development of advanced

in-car infotainment technology, particularly in the application of navigation systems.

However, their functions have been limited to monitoring and anti-theft. Competition

has been focused on audio players and low-cost devices for safety and security

purposes. The gradual penetration into cars of a range of new technologies, including

video players, LCD displays, navigation, telematics and hands-free telephony is set to

open up new areas of competition even as it creates considerable growth

opportunities. Navigation, rear seat entertainment (RSE), telephony and telematics

1.3 FUTURE VIEW OF THE INDUSTRY

With production of six million two-wheelers, one million passenger cars and

multi utility vehicles (MUV) and 0.3 million commercials vehicles, the automobile

industry is one of the fastest growing industries in India today. Car ownership too is

growing rapidly in India with more and more car manufacturers investing in the

market. Besides this, since people are spending more time in their cars they want to

use it productively. And very soon, Indian drivers would be demanding advanced

safety and security and car infotainment features of the global market. According to

Drue Freeman, VP, Global Automotive Marketing and Sales, Philips Semiconductors,



"The Indian automotive market is poised for a rapid growth and technological

advancement which will revolutionize the role of the car in the Indian society." From

the time the driver approaches the car to unlock the door, until the time he arrives

safely at his destination, technology is transforming every step of the journey.

To begin with; How about a Maruti Wagon R with an Anti Lock Braking

system (ABS) + an Electronic Brake Distribution system (EBD), front and side

airbags for the driver and the co-driver, front seat belt pretensioners, seat belt warning

lights and doors ajar warning system, as standard features? Although these features

are not available in the Indian version, they come as standard ones in the Japanese

version. Similarly the Chinese version of the Toyota Corolla has ABS, Electronic

Brake Force Distribution and driver assistance systems like Vehicle Distance

Measuring Radar and Back Draft Radar system as standard features which are

currently unknown to Indian buyers. A decade ago, a car was merely a means of

transport and considered to be a luxury. But today although it is still a status symbol,

it is turning out to be a necessity.

Complementing this transformation, there is also a big change in the extent of

convenience demanded and electronic features that drivers are looking for in cars. A

sensor is primarily a sensing device that senses a command and delivers a response to

the driver via the instrument cluster. Though there are a number of sensors in

automobiles some common ones in Indian vehicles are temperature sensors that sense

the coolant temperature, engine temperature, engine oil temperature, level sensors that

sense the fuel level, engine oil level and brake oil level and speed sensors in power

train.

Common applications for sensors include power train, fuel system, braking

system, exhaust system, climate control and a steering system. On the other hand,

with increasing demand for additional electronic features, the tendency to pay a little

extra for such features is adding to the number of facilities operated by electronic

sensors. Consider the following changes in automobile technology largely due to



developments in sensor technology in the last one year.

* Automatic wipers:

Sensors located on the inner side of the windshield sense the pressure at which

the rain drops on the windscreen and control the wiper speed accordingly. This

technology is already in India and is available in Hyundai Sonata, Honda CRV,

Accord, Ford Endeavor and Toyota Camry.

* Electronically adjustable side mirrors:

Mirrors on either side can be controlled by the driver via a knob on the

steering wheel or on the inner door handle. It also allows the driver to fold the mirrors

once the car is parked. This feature is available in Hyundai Sonata, Honda Accord,

CRV, Ford Endeavor, Mondeo, Toyota Camry and Corolla. This technology has been

very successful and appreciated in cars such as Toyota Corolla and Honda Accord.

* ABS:

Anti-Lock Braking System is available in Hyundai Santro and Getz as

optional features. Chevrolet Optra is due to launch a new version with the ABS

feature. ²Intelligent Night Vision System: The system uses two infrared cameras,

placed under the headlamps, to sense infrared heat-emitting objects, which could be

beyond the range of illumination from the headlamps. Once the system identifies a

pedestrian, it sends a signal via a sensor and delivers a warning signal

India Automobile Accessories Audio Systems: Audio systems are one of the most important accessories of an

automobile . Car audio sound effect is quite different from what we hear in our

homes. What is necessary is that the sound should not be distorted when the

automobile is in motion. It is therefore necessary to check the car audio system when


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the car is in motion as well as when stationary. Test the automobile stereo by sitting in

the front. There lies the challenge. At the rear seat all systems will sound good.

Price Range:

The car audio systems are available from Rs.2, 000- Rs.1, 00,000.

Car speakers are available from Rs. 1,000 onwards.

Amplifiers are available from Rs.1, 000 onwards

Woofers are available from Rs.1, 000 onwards.

Wheel Covers: The wheel covers of an automobile are an all weather protection for

the wheels.

Price Range:

Available Rs, 1,000 onwards.

Car Perfumes:The perfumes make your car smell fresh and pleasant. It acts like an

essential car accessory .

Price Range:

Available between Rs. 200- Rs.10, 000.

Lights: Brake Lights, Fog lights engine lights, Halogen lights, and floodlights are

some of the important accessories of an automobile .

Carpets/Rubber Mats: All of the mud, tar, dirt and grime that gets into your car ends

up nicely on your car floor. You can use car carpets or floor carpets that will cover the

floor of your car . While buying ensure that these are easy to remove and wash. Ask if

they are washing machine washable (if you intend to use one).

Price Range:

Floor carpets range Rs. 500 onwards.


http://automobiles.mapsofindia.com/useful-information/the-electrical-system.html





Seat Covers: Seat covers are a great investment to make your car look like new again,

or for protecting your existing seats. They protect your automobile's upholstery from

pets, kids, and the mechanics.

Price Range:

There are a variety of colors and designs to choose ranging Rs.750/- onwards.

Car Covers: Car covers protect your car body from rain, dust and the sun. If you have

an open car parking, you should consider having a car cover. Even to protect against

birds droppings and garbage thrown from apartments, automobile covers are a must

have accessory.

Price Range:

Available from Rs. 500-Rs.4, 000 and vary with your car model.

Sun Visors:When the sun seems to be working attentively to get into your eyes, you'll

appreciate the way the sun visors slide for extra window coverage in cars

Price Range:

Available from Rs. 50 -Rs. 200 and vary with your car model.

Interior Mirrors: Rear view mirror gives the driver a clear vision of the traffic

behind.

Price Range:

Available from Rs. 150 onwards.

Steering Wheel Covers:The steering wheel cover protects the steering wheel and

makes it comfortable to use it too by giving a good grip.

Price Range:



Available from Rs. 500 onwards

UV Rays Shields: The Ultraviolet Heat Shield helps reduce the interior temperature

and protect your car from the damaging sunrays that penetrate the front windshield.

Price Range:

Available from Rs. 2000 onwards.

These are the companies that bring to us our dream machines. This is where it all starts from; the bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the 'Indian' Indica, the racy Hero Honda, the Tata truck and the rest.

Wend your way through the automobile companies, their history and product lines. Find out hitherto unknown facts about the vehicles you use. Did you know that the Hindustan Motors was the first vehicle manufacturing company to be set up in India? And it is the same Hindustan Motors which manufactures both the sturdy Ambassador and the elegant Lancer, in association with Mitsubishi of course.

We present information on all the manufacturers that are part of the Indian automobile industry. Make this your one stop auto info bank.

Ashok Leyland HMT Tractors Royal Enfield

Audi AG Honda Motors Co. Ltd. San Motors

Bajaj Auto Hyundai Motors Scooters India Ltd

BEML Indofarm Tractors Skoda Auto India

BMW Kinetic Motor Co. Ltd. Sonalika Tractors

Bentley Motors Limited Lamborghini Suzuki Motors

Chevrolet LML India Swaraj Mazda Ltd.

Daewoo Motors Mahindra & Mahindra Ltd. Tafe Tractors

Eicher Motors Maruti Suzuki India Ltd. Tata Motors

Escorts Ltd. Mercedes Benz Telcon


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Fiat India Pvt Ltd Mitsubishi Motors Terex Vectra

Force Motor Monto Motors Toyota Kirloskar Motors

Ford Motors Nissan Motors TVS Motor Co.

General Motors Porsche Volvo

Hero Honda Reva Electric Co. Yamaha Motor

Hindustan Motors Rolls-Royce Motor

These are the companies that bring to us our dream machines. This is where it all

starts from; the bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the

'Indian' Indica, the racy Hero Honda, the Tata truck and the rest.

Wend your way through the automobile companies, their history and product lines.

Find out hitherto unknown facts about the vehicles you use. Did you know that the

Hindustan Motors was the first vehicle manufacturing company to be set up in India?

And it is the same Hindustan Motors which manufactures both the sturdy Ambassador

and the elegant Lancer, in association with Mitsubishi of course.

We present information on all the manufacturers that are part of the Indian automobile

industry. Make this your one stop auto info bank.

Auto Components

Any automobile is the assembly of several auto parts

with each part contributing to its machinery and

polishing its quality. Lack or failure of just one part can

breakdown the entire system so every component plays

its part. We have provided the detailed list of all the

components of any vehicle. This list would enable the

user to gain complete knowledge about various auto

parts. It would allow the user to access the importance

and uses of various integral parts of automobile.


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Chassis and Frame Springs

Automobile Chassis

Chassis Brackets

Front Bumper

Bracket

Rear Bumper

Bracket

Wheel Tubs

Automobile Frames

Bonnet

Hood

Subframes

Tie Bars

Ball Hooks

Censor Rods

Pivot Pin

Strut Tower Bars

U J Cross

Suspension Springs

Air Springs

Leaf Spring

Clamps

Leaf Spring

Hangers

Leaf Spring

Shackles

Leaf Springs

Lift Springs

Lowering Springs

Racing Springs

Rubber Springs

Spring Mounting

Kits

Electrical System Fuel Supply System

Charging System

Alternator

Alternator Bearing

Alternator Cases

Alternator Drive

Fuel Cells

Fuel Pump

Diesel Engine

Fuel Pump


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Kits

Alternator Fans

Automobile

Generator

Automobile

Generator

Regulator

Automobile Battery

Battery Boxes

Battery Cable

Battery Cable

Terminals

Battery Control

Systems

Battery Electrolyte

Battery Plates

Battery Terminal

Caps

Battery Trays

Jumpstart System

Performance

Batteries

Voltage

Regulators

Automotive Computer

Chips

Engine

Management

Systems

Intake Air

Electric In-Tank

Fuel Pumps

Electrical Fuel

Pump

Fuel Pressure

Regulators

Fuel Pressure

Safety Switches

Fuel Pump

Assembly

Fuel Pump Bolts

Fuel Pump Filter

Fuel Pump Kits

Fuel Pump

Mounting Plates

Mechanical Fuel

Pump

Oil Pressure

Safety Switches

Automobile Filters

Air Cleaner

Air Filter

Air Filter

Assemblies

Bypass Filter

Fuel Filter Seal

Fuel Filters

Fuel Guard

Fuel Screen

Inline Filter



Temperature

Sensors

Oxygen Sensors

Sensor Ring

Automotive Electrical

Wiring

A/C Harness

Ballast Resistor

Convoluted

Tubing

Electrical Fuse

Electrical Fuse

Holders

Electrical Switch

Covers

Electrical Switch

Panels

Electrical

Switches Fuse

Blocks Relay

Connectors Shrink

Sleeve Tubing

Wiring Connector

Wiring Harnesses

Automobile Ignition

System

Coil Wires

Electronic Timing

Controllers

Ignition Lock

Fuel Injection System

Diesel Fuel

Injectors

Electronic Fuel

Injection

Fuel Injection

Systems

Fuel Injector

Nozzle

Fuel Injector O-

Ring

Fuel Injector Seal

Fuel Injectors

Fuel Rails

Petrol Fuel

Injectors

Throttle Body

Carburetor

Carburetor O-Ring

Choke Cables

Carburetor

Components

Carburetor

Gaskets

Carburetor Kits

Intake Manifolds

EGR Valve

Turbochargers and

Superchargers

Turbo Charger



Assembly

Ignition Switch

Magnetic Studs

Magneto

Ignition

Distributor

Ignition Box

Automobile Ignition

Wires

Dielectric Grease

Ignition Coil Kit

Ignition Wire

Looms

Spark Plug Wire

Sets

Automobile Starting

System

Bendix Drive

Starter

Starter

Starter Bolts

Starter Drive

Starter Solenoid

Starter Solenoid

Repair Kits

Starter Wiring

Harnesses

Horns

Air horns

Kits

Turbochargers and

Superchargers

Turbo Charger

Kits

Nitrous Oxide

System(NOS)

AN Hoses

Assembled

AN to Pipe Thread

Fittings Bulkhead

Fittings Cap

Fittings Nitrous

Oxide Filters

Fuel Coolers

CO2 Cooling

Systems

Fluid Coolers

Air Intake System

Air Inlet Elbows

Air Intake Kits

Air Intake System

Air Inlet Elbows

Air Intake Kits

Automotive LPG

System

LPG Fuel Tank

LPG Injection



Electric horns

Multi sound horns

Musical horns

Novelty horns

Replacement

horns

Siren horns

Horn accessories

Parts

Automotive CNG

System

CNG Fuel Tank

CNG Injection

Parts

Braking System Lubrication System

Brake system

Cooling brakes

Power brakes

Semi- metallic

brakes

Servo brakes

Disc brakes

Drum brakes

Handbrakes

Brake components

Air Brake Nylon

Hose

Bleed Nipple

Brake Air Duct

Brake Backing

Pad

Brake Backing

Plate

Brake Booster

Brake Booster

Hose

Specific Usage

Lubricants

Gear Lubes

Tube Lubes

Specific Usage Oils

Air Filter Cleaner

Air Filter Oil

Compressor Oil

Gear Oil

Multigrade Oil

Oil Additives

Oil Stabilizer

Racing Oil

Truck Oil

Automotive Fluids and

Greases

Gear Grease

Grease Caps

Grease Cup

Grease Nipple

Lithium-Based




Brake Chamber

Diaphragms

Brake Cylinders

Brake Duct Hose

Brake Hydraulic

Valve

Brake Light

Switch

Brake Lines

Brake Pedal

Brake

Proportioning

Valve

Brake Pumps

Brake Roll Spring

Brake Chamber

Wheel Studs

Grease

Lube Grease

Power Steering

Fluid

Steering Fluid

Fuel System Additives

Diesel Coolant

Diesel Fuel

Additives

Fuel Injector

Cleaner

Fuel Stabilizer

Fuel Treatments

Lead Substitute

Gauges Gaskets and Seals

Individual Gauges/ Kits

Compression

Testers

Digital Gauge Sets

Digital Gauges

Feeler Gauges

Fuel Gauges

Fuel Pressure

Gauges

Fuel System

Testers

Gauge Kits

Level Oil Gauge

Differential Gaskets and

Seals

Axle Seal

Axle Seal Kit

Carrier Gasket

Differential Seal

Pinion Seal

Engine Gaskets and

Seals

Bearing Seals

Engine Gasket

Sets




Oil Pressure

Gauge

Performance

Computers

Temperature

Gauges

Vacuum Gauge

Vacuum and

Pressure Test Kits

Gauge Accessories

Degree Wheels

Dial Bore Gauges

Digital Scales

Gauge Dash

Gauge Wiring

Harnesses

Pressure Gauge

Adapters

Automotive Meters

Airflow Sensor

Ammeter

Automotive Amps

Clinometers

Dynamometer

Hydrometer

Odometer

Speedometer

Cables

Speedometer

Gauges

Oil Pan Gaskets

Valve Cover

Gaskets

Valve Stem Seals

Water Pump

Gaskets

Cylinder Head

Gaskets

Fuel System Supply

Gaskets

Carburetor

Mounting Gaskets

Fuel Pump

Gaskets

Carburetor

Gaskets

Automobile Cooling

System Gaskets

Exhaust Flange

Gaskets

Thermostat

Gaskets

Valve Holder

Gaskets



Speedometers

Tachometer

Tachometer

Gauges

Voltmeter

Water

Temperature

Meter

Lighting System Exhaust System

Headlights

Halogen

Headlights

Headlight

Accessories

Headlight Covers

Headlight Plug

Wiring Harnesses

Headlight Trim

Headlight Wiring

Harnesses

Tail Lights

Halogen Tail

Lights

Tail Lamp Holder

Tail Light Covers

Tail Light Plug

Wiring Harnesses

Tail Light Wiring

Harnesses

Exhaust Pipes

Down Pipes

Exhaust Flex

Pipes

H Pipes

Shielded Side

Pipes

Side Pipes

Side Tubes

Starter Tubes

Tail Pipes

X Pipes

Y Pipes

Exhaust Clamps and

Brackets

Air Line Clamps

Band Clamps

Body Mounting

Clamps

Muffler Clamps

Saddle Clamps




Side Lights

Colored Side

Lights

Halogen Side

Lights

Bumper Lights

Interior Lights

Dome Light

Instrument

Displays

Key Light

Map Light

Auxiliary Lights

Off Road Lights

Fog Lamps/

Lights

Truck Bed Lights

Compact Lights

Light Accessories

Light Bars

Roll Bars

LED Lights

Neon Lights

Light Covers

Lights and Lenses

Roll Bars and

Light Bars

Strap Clamps

U-Bolt Clamps

Heat Protection

Products

Exhaust Wrap

Heat Shields

Heat Sleeving

Heat Tape

Hose Heat

Protection

Insulator Mats

Thermal Barrier

Coating

Catalytic Converters

Oxidation Catalyst

Reduction

Catalyst

Headers

Header Bolts

Header Reducers

Mufflers and

Resonators

Insert Cones

Muffler Tips

Welded Mufflers

Full Exhaust Systems

Diesel Exhaust

System



Tubular Exhaust

Systems

Air Components

Air Hose Kit

Air Hoses

Air Tube Adapter

Air Tube Seal

Air Tubes

Flex Tube

Suspension and Steering Transmission System

Shock Absorbers

Adjustable

Controllers

Air Shocks

Dust Cover Boots

Gas Shocks

Rubber

Cushioning

Shock Bellows

Shock Bolt Kits

Shock Boots

Shock Mounting

Kit

Shock Mounts

Tube Shocks

Suspension Springs

Air Springs

Leaf Spring

Clamps

Clutch

Clutch Cables

Clutch Discs

Clutch Fork

Clutch Fork Pivot

Balls

Clutch Hose

Clutch Kits

Clutch Lever

Clutch Lining

Clutch Master

Cylinder

Clutch Pedal

Clutch Release

Bearing

Clutch Release

Lever

Clutch Shoes

Clutch Slave




Leaf Spring

Hangers

Leaf Spring

Shackles

Leaf Springs

Lift Springs

Lowering Springs

Racing Springs

Rubber Springs

Spring Mounting

Kits

Steering Parts

Rack and Pinion

Steering

Steering Stabilizer

Steering Arm Kits

Steering Arms

Steering Boxes

Steering Damper

Steering Rack

Steering Rack

Boot

Steering Shafts

Steering Columns

Wiring

Connectors

Steering Wheels

Steering Wheel

Pads

Cylinder

Clutch Sockets

Clutch Spring

Fan Clutch

Pressure Plate

Pressure Plate

Fasteners

Release Lever Pin

Release Lever

Plate

Automobile

Transmission

Flywheel

Flywheel Ring

Gears

Automatic

Transmission

Manual

Transmission

Differential

Differential

Carrier Bearings

Differential

Carriers

Differential

Casing

Differential

Clutches

Differential Cross

Shafts



Suspension System

Active

Suspensions

Air Suspension

Suspension Joints

Ball Joints

Steering U Joints

Control Arms

Link Control

Arms

Bushes

Body Bushes

Bush Kits

Control Arm

Bushes

Leaf Spring

Bushes

Suspension Coils

Coil Over Shocks

Coil Over Springs

Rear Coil Over

Springs

Suspension Beams

Pan Hard Bars

Sway Bar End

Links

Sway Bars

Torsion Bars

Pinion Bearings

Pinion Supports

Ring Gear

Fasteners

Ring Gear Spacers

Spider Gear

Spool/ Mini Spool

Transmission Axles

Axle Bearings

Axle Housing

Ends

Drive Wheel

Front Axle

Rear Axle

Rear Axle

Assemblies

Wheel Bearings

Gear Shifters

Air Shifters

Shift Knobs

Shift Lever

Shifter Cables

Shifter Covers

Shifter Fork

Automotive Gears and

Gear Parts

Ball Bearings

Cylindrical Roller

Bearings



Traction Bars

Suspension Links and

Bolts

Center Links

Drag Links

Drag Links Kits

J Bolts

Jam Nuts

Tie Rod Ends

Tie Rod Sleeves

Tie Rods

U Bolts

Differential Gears

Gear

Gear Box

Gear Couplings

Idler Gear

Needle Roller

Bearings

Pinions

Ring Gear

Roller Bearings

Shafts

Speed Reducers

Speedometer

Gears

Spherical Thrust

Bearings

Sprockets

Steering Gears

Tapered Roller

Bearing

Tensioner Pulley

Bearing

Thrust Needle

Bearings

Timken Bearings

Transmission

Gears

Wheels and Tyres Fasteners




Automotive Wheels

Alloy Wheel

Wire Wheel

Tires and Wheels

Accessories

Pressure Relief

Valves

Rim Screws

Tire Covers

Valve Stems

Wheel Adapters

Wheel Center

Caps

Wheel Plugs

Wheel Spacers

Wheel Weights

Linkage Parts

Drive Wheel/Axle

Tie Rod

Tie Rod End

Automotive Studs

Engine Studs

Stainless Steel

Studs

Automotive Washers

Bolt Lock

Washers

Hardened Washers

Automotive Nuts

Hex Nuts

Plate Nuts

Point Nuts

Self-Locking Nuts

Stainless Steel

Nuts

Automotive Bolts

Suspension Links

and Bolts

Screws

Lens Screw

Socket Screw

Valves

Valve Parts

Valve Cover

Valve Cover Gasket

Valve Holder Gasket




Valve Lifter

Valve Ports

Valve Seals

Cooling System

Valves

Check Valve

Combination

Valve

Exhaust Valve

Expansion Valve

Intake Valve

Thermostat Valves

Valve Covers

Valve Locks

Valve Spring

Retainers

Valve Spring

Shims

Valve Spring and

Retainer Kits

Valve Springs

Valve Stem Seal

Valve Parts

Water Cooling System

Air Blower

Coolant Hose

Radiator Pressure

Cap

Radiators

Water Cooling System

Air Blower

Coolant Hose

Radiator Pressure

Cap

Radiators

Universal

Radiators

Water Inlet Pipes

Water Necks

Water Pipes

Water Return

Pipes

Radiator Parts

Cooling Fans

Water Pumps

A/C Parts

A/C Clutch

A/C Conversion

Kit

A/C Evaporator

A/C Hose

A/C Kits

A/C Pressure

Switch




Universal

Radiators

Water Inlet Pipes

Water Necks

Water Pipes

Water Return

Pipes

Radiator Parts

Engine Cooling Fluids

A/C Coolants

A/C Gas

Cooler Fooger

Corrosion

Inhibitors

Engine Coolants

Hydraulic Oil

Cooler

Oil Coolers

Fuel Coolers

A/C Relay

A/C Sensors

A/C Temperature

Tube

A/C Thermostat

A/C Valves

A/C Compressor

Engine

Engine Block

Engine Block

Gasket

Engine Block

Gasket Kit

Main Bearing

Housing

Main Bearings

Main Cap

Connecting Rod

Connecting Rod

Bearings

Connecting Rod

Bolts

Connecting Rod

Washers

Small End

Bearing




Cylinder Liners

Cylinder Head

Aluminum

Cylinder Head

Cast Iron

Cylinder Head

Cylinder Head

Fasteners

Cylinder Head

Mounting Bolts

Cylinder Head

Plugs

Cylinder Head

Stud Kit

Cylinder Head

Studs

Cylinder Head

Washers

Valve Guide

Valve Seat Inserts

Valve Seats

Cylinder Head

Gaskets

Piston

Compression

Piston Rings

Oil Control Piston

Rings

Piston Pin

Piston Pin Bush

Valvetrain

Push Rods

Tappet

Rocker Arms

Valve Timing

System

Valves

Engine Brackets

Air Conditioner

Brackets

Alternator

Brackets

Power Steering

Brackets

Engine Belts and Pulleys

Accessory Belts

Automotive V-

ribbed Belt

Camshaft Pulley

Crankshaft Pulley

Idler Pulley

Pulley Kits

Water Pump

Pulleys

Engine Belts and Pulleys

Accessory Belts

Automotive V-

ribbed Belt



Piston Rings

Piston Valve

Camshaft

Bush Set for

Camshaft

Cam Follower

Cam Lobes

Camshaft Bearing

Camshaft Bolts

Camshaft Nut

Camshaft Push

Rod

Spacer Ring

Crankcase

Breather Tube

Crankshaft

Assembly

Bearings

Crankshaft

Bearings

Oil Dipstick

Oil Drain Plug

Crankshafts

Counter Balance

Plates

Crank Pin

Crankshaft

Bearing

Crankshaft Oil

Camshaft Pulley

Crankshaft Pulley

Idler Pulley

Pulley Kits

Water Pump

Pulleys

Harmonic Balancers

Timing Tape

Engine Oil System

Engine Oil

Engine Oil Cooler

Engine Oil Drain

Plug

Engine Oil Filler

Cap

Engine Oil Filter

Engine Oil

Gaskets

Two Stroke

Engine Oil




Seal

Crankshaft

Vibration

Dampers

Thrust Bearing

Motorcycle/ Two Wheeler Parts

Motorcycle Fuel Supply

System

Motorcycle Air

Filter

Motorcycle Chassis

Motorcycle

Headlights

Motorcycle Apparel and

Helmets

Motorcycle

Leather Jackets

Helmets

Riding Gloves

Motorcycle Electrical

Parts

Motorcycle

Ignition Switch

Motorcycle

Switches

Spark Plug Covers

Spark Plug Wires

Motorcycle Engine

Motorcycle Tools and

Accessories

Helmet Lock

Lug Wrench

Motorcycle Brake

Fluid

Scooter Lock

Side Box Lock

Tire Irons

Motorcycle Wheels and

Tires

Motorcycle Wheel

Spokes

Motorcycle Chains

Motorcycle Braking

System

Motorcycle Brake

Calipers

Motorcycle Brake

Drums and

Sprockets

Motorcycle Brake



Parts

Motorcycle

Carburetor

Motorcycle Kick

Levers

Motorcycle Kick

Shaft

Motorcycle

Pistons and Rings

Motorcycle Shaft

Ends

Replacement

Cylinders

Throttle Cable

Motorcycle Exhaust

Parts

Kit

Motorcycle Brake

Pads

Motorcycle Brake

Shoes

Motorcycle

Master

Brake Cylinder

Brake System

Bolts/ Nuts

Motorcycle Suspension

and Steering

Motorcycle Fork

Motorcycle Shock

Absorber

Shock Absorber

Mounting Parts

Steering Stem

(1.4) MARUTI UDYOG LIMITED-

Maruti Udyog Ltd is one of India's leading automobile manufacturers and the

market leader in the car segment, both in terms of volume of vehicles sold and

revenue earned. 18.28% of the company is owned by the government, and

54.2% by Suzuki of Japan. The Indian government held an Initial Public

Offering of 25% of the company in June of 2003.

The company annually exports more than 30,000 cars and has an extremely

large domestic market in India selling over five hundred thousand cars

annually. Maruti 800, till 2004, was the India's largest selling compact car



ever since it was launched in 1983. More than a million units of this car have

been sold worldwide so far. Currently, Maruti Alto tops the sales charts.

Due to the large number of Maruti 800s sold in the Indian market, the term

"Maruti" is commonly used to refer to this compact car model. Till recently

the term "Maruti", in popular Indian culture, was associated to the Maruti 800

model.

The largest selling car from Maruti's stable, Maruti 800

In the order they were launched:

Maruti 800: Launched 1983. Largest selling car in India, till 2004.

Maruti Omni: Launched 1984.

Maruti Gypsy: Launched 1985.

Maruti 1000: Launched 1990

Maruti Zen: Launched 1993 with a facelift in 2003.Production ended

in 2006.

Maruti Esteem:Launched 1994

Maruti Wagon-R:Launched 1999 Modified 2006

Maruti Baleno:Launched 1999

Maruti Alto:Launched 2000. Currently the largest selling car in India

Maruti Grand Vitara:Launched 2003

Maruti Grand Vitara XL-7

Maruti Versa: Launched 2004

Maruti Swift: Launched 2005

Maruti Zen Estilo Launched in 2006

Maruti Swift Diesel Launched in 2007

Services offered

Authorized Service Stations- Maruti is one of the companies in India

which has unparalleled service network. To ensure the vehicles sold

by them are serviced properly Maruti had 1545 listed Authorized



service stations and 30 Express Service Stations on 30 highways

across India.

Maruti Insurance- Launched in 2002 Maruti provides vehicle

insurance to its customers with the help of the National Insurance

Company, Bajaj Allianz, New India Assurance and Royal Sundaram.

The service was set up the company with the inception of two

subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and

Maruti Insurance Brokers Pvt. Limited.

Maruti Finance- To promote its bottom line growth, Maruti launched

Maruti Finance in January 2002. Prior to the start of this service

Maruti had started two joint ventures Citicorp Maruti and Maruti

Countrywide with Citi Group and GE Countrywide respectively to

assist its client in securing loan. Maruti tied up with ABN Amro Bank,

HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered

Bank, and Sundaram to start this venture including its strategic

parnters in car finance. Again the company entered into a strategic

partnership with SBI in March 2003. Since March 2003, Maruti has

sold over 12,000 vehicles through SBI-Maruti Finance. SBI-Maruti

Finance is currently available in 166 cities across India.

Maruti TrueValue- Maruti True Value is a service offered by Maruti

Udyog to its customers. It is a market place for used Maruti Vehicles.

One can buy, sell or exchange used Maruti vehicles with the help of

this service in India

N2N Fleet Management- N2N is the short form of End to End Fleet

Management and provides lease and fleet management solution to

corporates. Its impressive list of clients who have signed up of this

service include Gas Authority of India Ltd, DuPont, Reckitt Benckiser,

Sona Steering, Doordarshan, Singer India, National Stock Exchange

and Transworld. This fleet management service include end-to-end



solutions across the vehicle's life, which includes Leasing,

Maintenance, Convenience services and Remarketing.

Accessories- Many of the auto component companies other than

Maruti Udyog started to offer components and accessories that were

compatible. This caused a serious threat and loss of revenue to Maruti.

Maruti started a new initiative under the brand name Maruti Genuine

Accessories to offer accessories like alloy wheels, body cover, carpets,

door visors, fog lamps, stereo systems, seat covers and other car care

products. These products are sold through dealer outlets and

authorized service stations throughout India.

Maruti Driving School

Exports- Maruti Exports Limited is the subsidary of Maruti Udyog

Limited with its major focus on exports and it does not operate in the

domestic Indian market. The first commercial consignment of 480 cars

were sent to Hungary. By sending a consignment of 571 cars to the

same country Maruti crossed the benchmark of 3,00,000 cars. Since its

inception export was one of the aspects government was keen to

encourage. Every political party expected Maruti to earn foreign

currency.

Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Sri Lanka,

Uganda, Chile, Guatemala, Costa Rica and El Salvador are some of the

markets served by Maruti Exports

Key Competitors-

Tata Motors

Hyundai India

Ford India

FIAT India



General Motors India

Pride Pointers-

• India’s largest automobile company

• MUL Rolls out one car every 43 second.

• Around 4 million people in India are proud to own maruti cars.

• The highest installed production capacity

• More than 35,000 trained technicians for customer support.

• Largest Sales network-270 sales outlets

• Largest service networks- 359 dealers workshop

• Cities covered by sales- 172

• Cities covered by service- 922

• Spare Parts Store- 26

• MGP Shopee- 11

• True Value network- 127 outlets

Some Milestones-

1983- Launched, hence bringing the first revolution in the Indian car market

in terms of-

• Technology

• Availability- production Capacity

• Fuel Efficiency



• Choice of colour

• Shape May- 1993, Zen the world car unvieled at a world premier.

• November- 1994, Esteem the first luxury car on Indian roads launched

• December- 1999, Baleno, the top end of the luxury car launched.

• March-2000 WagonR the original tall boy launched.

• September-2000, Alto launched in three variants

• October-2001, Versa, India’s first MPV launched in three variants

• April-2002 Grand Vitara, the SUV launched.

Some Milestones in Exports

• MUL Export cars to more than 100 countries.

• India’s largest exporter of completely built cars (CBU) during 2001-

2002 both in terms of volume and value.

• Cumulative export sales crossing the 2.5 lakh mark, far more than any

car company in the country.

(1.5) RNS MOTORS - HUBLI

Maruti's no 1 dealer - RNS Motors

HUBLI: Twin-city based RNS Motors, the dealer of Maruti cars has emerged as

the leading dealer in the country.

M Sunil Shetty, CEO of RNS Motors, in a release said RNS Motors, a part of R N

Shetty Group of Companies has achieved the top slot for the third consecutive

year in a row.



RNS Motors has four branches two in Bangalore and one each in Hubli,

Murudeshwar and Bijapur.

Genuine Parts and Accessories

Maruti Suzuki Genuine parts are priced very competitively and offer a customer

best value for money and quality. Each product goes through a series of rigorous

quality measures and reaches a customer at its best. Many of these items are

imported from Suzuki, Japan.

Maruti Genuine Accessories (MGA) offer high quality accessories at competitive

prices. Every MGA item has perfect mechanical and electrical compatibility with

the vehicle and offers you unmatched performance.




ITEM THE MGA ADVANTAGE

Alloy WheelsPerfect Match with vehicle. Safe and reliable. Virgin Aluminium from ISO certified sources. 100% X-Ray tested. Endurance tested. Excellent finish. Better cooling. Better Braking efficiency.

\

Body CoverHigh Quality imported Fabric. Water-resistant. 1-Year Warranty. UV Ray protection (UV rays cause paint fading). Very light and easily handled. Matches body profile perfectly. Clamp mechanism. Comes in convenient carry bag.

CarpetsImported materials used. Perfectly fits the contour of vehicle floor. Attractive designs, matching the interior. Odour free. Fire resistant. Fully Washable. Anti Slip mechanism to prevent slipping on floor. Special thread interlocking. Dust absorbing. Reinforced cushioning at drivers area to prevent balding.

Door VisorsPerfect fit with vehicle profile. Unique attachment provided for strong fit. Suzuki (Japan) product. Weatherproof. Offers protection from sun-rain. Long lasting and unlike other visors, do not become brittle or crack.

Fog LampsComes with complete electric wiring, protection relay, switch and lamps. Electrically compatible with the vehicle electrical systems, therefore perfectly safe for the vehicle. No need to cut / splice original vehicle wires, clip-on mechanism. Perfect fit mechanically. Tested for long distance visibility. Beam adjustment screws.

\

\Mud FlapsMade from high quality virgin material. Flexible and wear resistant. Matches profile of the bumper perfectly. Best Aesthetics. Sophisticated design. Absorbs impacts (thus protecting bumper) if mud flaps hit any speed breaker / pothole. Heat Cycle and UV Ray tested. Complete protection from mud splash.

Rubber & Designer Mats

Made from high quality virgin material. Perfect fit on the vehicle floor. Wear resistant, durable and crack proof. Odour free. Anti-slip design to resist slippage on floor. Heat Cycle and UV Ray tested. Environment friendly. Ozone compliance. PVC "Designer" Mats in attractive multi colours are also available. These are manufactured through a special imported process.

\Stereo SystemElectrically compatible with vehicle electrical system, therefore perfectly safe for the vehicle. No cutting / splicing of original wiring on vehicle needed (clamp-on system). High Quality sound and wide features. Easy installation. Tested over 50,000 Kms. Durable. Approved by Suzuki, Japan. High Quality speakers & antenna.

Security SystemMany Advanced Features from complete vehicle protection. Electrically compatible with vehicle electrical system, therefore perfectly safe for the vehicle. No cutting / splicing of original wiring on vehicle needed (clamp-on system). 3-Years Warranty.

SpoilersDesigned by experts to perfectly match the vehicle profile. Gives the best aerodynamic and sporty look. Best fit. Special high strength and low weight materials used. If light provided, the electricals are perfectly compatible with the vehicle electrical systems. Excellent surface finish.

Seat CoversLeather Seat Covers are made from genuine Italian seat covers. In Fabric Seat covers, the best quality fabric used. High levels of craftsmanship. Perfect fit and finish. Matches interiors. Abrasion tested. Same quality as those fitted from factory.

Car CareProductsBody Polish:(protects paint, removes dirt, etc). Glass Cleaner:(cleans windshield, removes stains). Shampoo: (removes grease, stains, etc; protects paint). Tyre Polish: (protects tyre, keeps tyre clean). Upholstery cleaner (cleans & protects car interior upholstery). Dashboard Shiner (keeps dashboard sparkling clean and does not attract dust)

OthersBesides these there are a host of other accessories. Warning Buzzer Assembly warns a driver when the door is open and reminds him to fix the seat belt. There are high quality rear parcel tray made of reinforced PP, MGA Heater kits, Shining Gold Emblems, Different Fragrance of Perfumes, Swiss army knives & lot more.


The Organization Structure and the Departments-


Managing director

General Manager

Service

Service Repair

Body Repair

PDI

Service Advisor

Supervisor

Service Advisor

Customer Care

Front Office

Supervisor

Supervisor

Mechanic

Customer Care Executive

Telemarketing executive

Asst Manager

Front Office Exe

True Value

Booking executive

Delivery executive

Driver

Attender

Tech advisor

Mechanic

Manager M&S

Showroom in charge

Executi

Tele ph operator

Hostess

Spares

Mechanic

Technical Advisor Cashier

Asst Spares

Executive

Procurement In charge

Sales In charge

DEO Evaluation Mechanics

Sales Executive


Contents

Project details

Rational behind the choice of the project

Utility of the project

Methodology adopted

Data collection method

Sampling process.

Sample size determination.

Findings and conclusion

Findings

Recommendations & suggestions

Conclusion

Recommendations



Utility or Proposed out comes and benefits of he study

This project was an opportunity for Me to study about MGA, even will help the

company at various information regarding.

Awareness of MGA brands in twin city and also the awareness of RNS

Motors.

Importance given to aesthetics while purchasing the car accessory.

Importance given to brand name while purchasing.

Importance given to the price while purchasing a car accesssory.

Impact of Advertisement while purchasing a car accessory.

Influence for the purchase of a car accessory.

Importance given to mileage, safety, power, color etc while purchasing

accessory.

Interested customers for MGA.

Customer satisfaction level with the existing MGA product.

From this information company can come to know various factors affecting the sales

of the automobiles accessory and this also help to go into potential customer and sell

the product effectively.



PROJECT TITLE

“Consumer At t i tude towards Branded Accessor ies wi th

spec i f ic reference to Cars f rom Marut i Suzuki .”

PROBLEM DEFENITION“ To s tudy the a t t i tude towards branded accessor ies wi th

spec i f ic reference to cars f rom Marut i Suzuki .”

Sub-objective;

4. Inf luenc ing factor for buying behavior .

5 . Att i tude towards branded accessories .

6 . Other subst i tutes with reference to brand.

RESEARCH METHODOLOGY:

Data source:

Primary Data: Through Questionnaire

Secondary Data: R.N.S Motors’s Record & Report, & Websites.

Sample size: 100 customers of R.N.S Motors Pvt. Ltd.

\Area Covered for research: Only in Hubli City.

Sampling Procedure: Random sampling method from available database.



PURPOSE OF THE STUDY:

The purpose of the study is to get practical knowledge, get experience and also

to know the various challenges that are faced in the corporate world. The main

intention of choosing this topic is to study/to know-

Customer’s perceptual factors towards branded accessories from Maruti Udyog

Ltd.

This project helps to organization to improve the quality of the services.

It will help to know the overall performance of Maruti genuine accessories.

From this project we will come to know the satisfaction level of customers using

maruti genuine accessories.

Hence a questionnaire is formulated so as check Consumer Attitude towards Branded

Accessories with specific reference to Cars from Maruti Suzuki.

Conclusion-

From the research conducted here we can come to the conclusion that many car users

are not particular of buying the accessory from one particular dealer , as many prefer

it to buy from other retailers other than from company out let. Here 65% of people

buy accessory from others rather from company, only 35% of people know about

MGA.

According to the research conducted 70% of the respondents say that quality is the

first thing which comes to their mind while making buying decisions of accessories

for their car. Whereas 22% of respondents say that they are not much keen about the

quality as concerned to accessories to their cars.



As per the research results the influencer for many of the respondents are self

influenced whereas only 20% of the respondents consider their family members

suggestions while buying car accessories. 33% of the respondents say friends are the

influencers for them while making buying decisions of car accessories.

Performance is the first factor considered by most car users while buying accessory.

22% of the respondents buy accessories for the purpose of convenience while 27% of

the respondents think that cost is the most considerable factor for decisions on

accessory. Whereas a few of the respondents feel that brand is the main factor of

accessory buying decision.

According to the research 27% of the respondents prefer branded accessories whereas

31% of them are more inclined towards branded accessories while 43% of them are

not much concerned about the brand instead they buy the accessory that is easily and

cost effectively available.

As per the research 27% of the respondents prefer branded accessories whereas 31%

of them are more inclined towards branded accessories while 43% of them are not

much concerned about the brand instead they buy the accessory that is easily and cost

effectively available.

Branded accessories are somewhat more expensive when compared to unbranded

39% of the respondents have agreed with this statement whereas the next 31%

respondents say branded accessories are expensive.

The s tudy helped me gain valuable ins ights in Opportuni ty

Analysis and Consumer Behavior , towards potent ial for MGA. This

projec t t i t led has been a knowledge gaining experience for me. By

interact ing with the respondents and making vis i t s to the customers .

I have been able to understand that unders tanding customers i s an ar t

and i t takes a very s trong brand image for a company to retain i tself

in the market . The resul ts of the survey proved to be both



encouraging and part ly discouraging too. The respondents were not

very posi t ive aboutMGA, which was qui te discouraging and a

negat ive sign for the company. The segment for which MARUTI

should cater to is a pr ice sensi t ive segment , so as the organiza t ion

should focus on highlight ing the addit ional perquis i tes tha t they

would provide with the car , i t i s going to bond well wi th the targeted

market . Though there are many competi tors in the market for this

segment , the company has an advantage , but s t i l l i t cannot rule out

the local dealers . But I bel ieve that MARUTI has what i t takes to

become a name to reckon with in the market and I offer my best

wishes for the same and hope tha t my work wil l be of some use for

the company.

The research was taken looking to the scope in the Indian automobile

industry. Thus the MGA different iated themselves from there

competi tors to promote the ir products and try to make the ir market

monopoly in the accessory market .

The research shows the people are interes ted to know about the

MGA.

The potent ial for MGA in twin ci ty . This indicates an opportuni ty for

RNS Motors in the Indian automobile indust ry. The MARUTI have to

concentrate on promotional act ivi t ies and different iat ing the ir

product .

Schemes & offers given by the company inf luence the customer to

change their decis ion



RECOMMENDATION

Create more awareness of the Maruti Genuine Accessory.

Company should concentrate on the marketing aspects of accessory.

Along with Local dealer should conduct demonstration and exposure of

accessory for existing car owners and potential customers.

Dealer should co-ordinate with company to conduct exhibition for all

types of Maruti models accessory manufactured and marketed by MGA.

Create more awareness of the dealers in the located city.

Comparing the price factors the MGA is too high from other local

accessory provider; company has to take some actions for the convenience

of the customers.

Create more advertisements in the local market.

Maintain Customer Database and follow-up for the new products launch

and promotion activities.



Frequency

Statistics

2.from whom do you buy the accessories100

0ValidMissing

N

2.from whom do you buy the accessories

35 35.0 35.0 35.065 65.0 65.0 100.0

100 100.0 100.0

dealerothersTotal

ValidFrequency Percent Valid Percent

CumulativePercent

2.from whom do you buy the accessories

othersdealer

Cou

nt

70

60

50

40

30

From the research conducted here we can come to the conclusion

that many car users are not particular of buying the accessory from

one particular dealer , as many prefer it to buy from other retailers

other than from company out let. Here 65% of people buy accessory

from others rather from company, only 35% of people know about

MGA.



Frequencies

Statistics

3.Quality is the first thing comes to mindwhen buying accessory for your car

1000

ValidMissing

N

3.Quality is the first thing comes to mind when buying accessory for yourcar

8 8.0 8.0 8.070 70.0 70.0 78.022 22.0 22.0 100.0

100 100.0 100.0

yesalwayssometimesTotal


CumulativePercent

3. Quality is the first thing comes to mind when buying accessory for yo

sometimesalwaysyes

Cou

nt

80

60

40

20

0

70% of the respondents say that quality is the first thing which comes

to their mind while making buying decisions of accessories for their

car. Whereas 22% of respondents say that they are not much keen

about the quality as concerned to accessories to their cars.



Frequencies

Statistics

4.who is the main influencer for youwhile buying accessory for your car

1000

ValidMissing

N

4.who is the main influencer for you while buying accessory for your car

47 47.0 47.0 47.020 20.0 20.0 67.033 33.0 33.0 100.0

100 100.0 100.0

selffamily memberfriendsTotal


CumulativePercent

4. who is the main influencer for you while buying accessory for your ca

friendsfamily memberself

Cou

nt

50

40

30

20

10

The influencer for many of the respondents are self influenced

whereas only 20% of the respondents consider their family

members suggestions while buying car accessories. 33% of the

respondents say friends are the influencers for them while making

buying decisions of car accessories.



Frequencies

Statistics

5.what do you consider while buying accessory for your car100

0ValidMissing

N

5.what do you consider while buying accessory for your car

8 8.0 8.0 8.027 27.0 27.0 35.022 22.0 22.0 57.043 43.0 43.0 100.0

100 100.0 100.0

brandcostconvenienceperformanceTotal


CumulativePercent

5. what do you consider while buying accessory for your car

performanceconveniencecostbrand

Cou

nt

50

40

30

20

10

0

Performance is the first factor considered by most car users while

buying accessory. 22% of the respondents buy accessories for the

purpose of convenience while 27% of the respondents think that cost

is the most considerable factor for decisions on accessory. Whereas a

few of the respondents feel that brand is the main factor of accessory

buying decision.



Frequencies

Statistics

6.Are branded accessory most preferred ones100

0ValidMissing

N

6.Are branded accessory most preferred ones

26 26.0 26.0 26.031 31.0 31.0 57.043 43.0 43.0 100.0

100 100.0 100.0

strongly agreeagreecant sayTotal


CumulativePercent

6. Are branded accessory most preferred ones

cant sayagreestrongly agree

Cou

nt

50

40

30

20

27% of the respondents prefer branded accessories whereas 31%

of them are more inclined towards branded accessories while 43%

of them are not much concerned about the brand instead they buy

the accessory that is easily and cost effectively available.



Frequencies

Statistics

7.Unbranded accessories are less popularwhen compared with branded accessory

1000

ValidMissing

N

7.Unbranded accessories are less popular when compared with brandedaccessory

8 8.0 8.0 8.018 18.0 18.0 26.052 52.0 52.0 78.010 10.0 10.0 88.012 12.0 12.0 100.0

100 100.0 100.0

strongly agreeagreecant saydisagreestrongly disagreeTotal


CumulativePercent

7. Unbranded accessories are less popular when compared with branded acc

strongly disagree

disagree

cant say

agree

strongly agree

Cou

nt

60

50

40

30

20

10

0

27% of the respondents prefer branded accessories whereas 31%

of them are more inclined towards branded accessories while 43%

of them are not much concerned about the brand instead they buy

the accessory that is easily and cost effectively available.



Frequencies

Statistics

8.Are branded accessories less eye appealingwhen compared with unbranded ones

1000

ValidMissing

N

8.Are branded accessories less eye appealing when compared with unbrandedones

78 78.0 78.0 78.010 10.0 10.0 88.012 12.0 12.0 100.0

100 100.0 100.0

cant saydisagreestrongly disagreeTotal


CumulativePercent

8. Are branded accessories less eye appealing when compared with unbrand

strongly disagreedisagreecant say

Cou

nt

100

80

60

40

20

0

10% of the respondents disagree and 12% of the respondents

strongly disagree on the point that branded accessories are less eye

appealing when compared with unbranded



Frequencies

Statistics

9.Are branded accessories more expensivewhen compared to unbranded accessories

1000

ValidMissing

N

9.Are branded accessories more expensive when compared to unbrandedaccessories

20 20.0 20.0 20.039 39.0 39.0 59.031 31.0 31.0 90.010 10.0 10.0 100.0

100 100.0 100.0

yessomewhatexpensivenot alwaysTotal


CumulativePercent

9. Are branded accessories more expensive when compared to unbranded acc

not alwaysexpensivesomewhatyes

Cou

nt

50

40

30

20

10

0

Branded accessories are somewhat more expensive when

compared to unbranded 39% of the respondents have agreed with

this statement whereas the next 31% respondents say branded

accessories are expensive.



Frequencies

Statistics

10.Does unbranded accessories worth to buy100

0ValidMissing

N

10.Does unbranded accessories worth to buy

17 17.0 17.0 17.09 9.0 9.0 26.0

41 41.0 41.0 67.033 33.0 33.0 100.0

100 100.0 100.0

strongly agreeagreecant saydisagreeTotal


CumulativePercent

10. Does unbranded accessories worth to buy

disagreecant sayagreestrongly agree

Cou

nt

50

40

30

20

10

0

33% of the respondents do not prefer unbranded accessories while

41% of them are not much concerned about brands.



Frequencies

Statistics

11.Are unbranded accessories inferior than branded ones100

0ValidMissing

N

11.Are unbranded accessories inferior than branded ones

8 8.0 8.0 8.039 39.0 39.0 47.031 31.0 31.0 78.010 10.0 10.0 88.012 12.0 12.0 100.0

100 100.0 100.0

yessome timecant saynot alwaysnoTotal


CumulativePercent

11. Are unbranded accessories inferior than branded ones

nonot alwayscant saysome timeyes

Cou

nt

50

40

30

20

10

0

39% of the respondents consider unbranded accessories sometimes

inferior than branded ones. While 31% of them are not much

concerned about the quality aspects of an accessory.



12.00 / 12.0%

10.00 / 10.0%

31.00 / 31.0%

39.00 / 39.0%

8.00 / 8.0%no

not always

cant say

some time

yes



Frequencies

Statistics

12.Do you know any other accessory manufacturerand seller other than maruti genuine accessory

1000

ValidMissing

N

12.Do you know any other accessory manufacturer and seller otherthan maruti genuine accessory

26 26.0 26.0 26.074 74.0 74.0 100.0

100 100.0 100.0

yesnoTotal


CumulativePercent

12. Do you know any other accessory manufacturer and seller other than m

noyes

Cou

nt

80

70

60

50

40

30

20

A major of 74% of the respondents say that they do not know any

other accessory manufacturer of seller other than genuine Maruti .



Frequencies

Statistics

13.Are you satisfied with the performanceand usage of your present accessory

1000

ValidMissing

N

13.Are you satisfied with the performance and usage of your presentaccessory

47 47.0 47.0 47.041 41.0 41.0 88.012 12.0 12.0 100.0

100 100.0 100.0

yessatisfactoryneutralTotal


CumulativePercent

13. Are you satisfied with the performance and usage of your present ac

neutralsatisfactoryyes

Cou

nt

50

40

30

20

10

0

47% of the respondents are satisfied with the performance and

usage of their present accessory while 41% of them are not really

very satisfied with it.



Frequencies

Statistics

15.Do you have any maruti genuine accessory100

0ValidMissing

N

15.Do you have any maruti genuine accessory

26 26.0 26.0 26.074 74.0 74.0 100.0

100 100.0 100.0

yesnoTotal


CumulativePercent

15. Do you have any maruti genuine accessory

noyes

Cou

nt

80

70

60

50

40

30

20

74% of the respondents say that they do not have any genuine

Maruti accessory while only 26% of them have the genuine

accessory.



Frequencies

Statistics

16.whom do you prefer to fit accessory in your car100

0ValidMissing

N

16.whom do you prefer to fit accessory in your car

26 26.0 26.0 26.0

74 74.0 74.0 100.0100 100.0 100.0

company trainedmechanicfavourite mechanicTotal


CumulativePercent

16. whom do you prefer to fit accessory in your car

favourite mechaniccompany trained mech

Cou

nt

80

70

60

50

40

30

20

74% of the respondents prefer their favorite mechanic to fit or fix

accessory in there car whereas only 26% respondent prefer company

mechanic to fix the accessory.



74.00 / 74.0%

26.00 / 26.0%

favourite mechanic

company trained mech



QUESTIONNAIRE

Name

Occupation

Age

Cell number

Annual income

Car model / type

1. What accessories do you have in your car please tick them in the

below mentioned table.

Item Yes No

Alloy wheels

Body covers

Carpet

Door visor

Fog lamps

Mud flaps

Rubber

designer mat

Stereo system

Security

system

Spoilers



Seat covers

Car care

products

Others specify-………………………………………

……………………………………………………………………………

…………………………………

2. from whom do you buy the accessories

Dealer

Others

3. Quality is the first thing comes to mind when buying accessory for

your car

Yes

Always

Some times

Not always

No

4. who is the main influencer for you while buying accessory for your

car

Self

Family members

Friends

Mechanic

Dealer



5. what do you consider while buying accessory for your car

Brand

Cost

Convenience

Performance

6. Are branded accessory most preferred ones

Strongly agree

Agree

Cant say

Disagree

Strongly disagree

7. Unbranded accessories are less popular when compared with branded

accessory

Strongly agree

Agree

Cant say

Disagree

Strongly disagree

8. Are branded accessories less eye appealing when compared with

unbranded ones

Strongly agree

Agree

Cant say

Disagree



Strongly disagree

9. Are branded accessories more expensive when compared to

unbranded accessories

Yes

Some what

Quite expensive

Not always

No

10.Does unbranded accessories worth to buy

Strongly agree

Agree

Cant say

Disagree

Strongly disagree

11.Are unbranded accessories inferior than branded ones

Yes

Some times

Cant say

Not always

No

12.Do you know any other accessory manufacturer and seller other than

maruti genuine accessory

Yes No



Specify-…………………………………………

13.Are you satisfied with the performance and usage of your present

accessory

Yes

Satisfactory

Neutral

Unsatisfactory

Unsatisfied

14.At current what accessory do you have in your car

Specify-………………………………………………

15.Do you have any maruti genuine accessory

Yes No

Specify-……………………………………………....

16.whom do you prefer to fit accessory in your car

Company trained mechanic

Any local mechanic

Your favorite mechanic

17.what would be your next accessory buy specify

……………………………………………………………………………

…………………………………



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. 2 3 3 4 3 4 4 4 4 4

2 2 2 3

. 2 3 3 4 3 5 5 1 4 5

2 3 2 3



. 2 2 1 3 2 3 3 2 3 2

2 1 2 3

. 2 2 2 3 2 3 3 3 3 3

2 2 2 3

. 2 2 2 4 3 3 3 3 3 3

2 2 2 3

. 2 2 3 4 3 3 3 3 4 3

2 2 2 3



BIBLIOGRAPHY

Wesites:

www.maruti udyog ltd.com

www.mga.com

www.automobile.com

www.accesories.com

auto car, over drive magazines

research books tull & hawkins, philip kotler


http://www.automobile.com/

http://www.MGA.com/

http://www.MARUTI/

A Project Report on Consumer Attitude towards Branded Accessories with specific reference to Cars fr

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