A Project on Customer Perception Towards Prajavani and Its Impact on the Sales of Prajavani

7/31/2019 A Project on Customer Perception Towards Prajavani and Its Impact on the Sales of Prajavani

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A STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS

IMPACT ON THE SALES OF PRAJAVANI

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AN EMPIRICAL STUDY ON CUSTOMER

PERCEPTION TOWARDS PRAJAVANI AND

ITS IMPACT ON THE SALES OF

PRAJAVANI

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Babasabpatilfreepptmba.com

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Chapter 1 Introduction

Executive Summary

Newspaper is a publication devoted chiefly to presenting and commenting on

the news. Newspaper provides an excellent means of keeping well informed on current

issues and events. They also play a vital role in shaping the public opinions.

Deccan Herald and Prajavani are the publications of The Printers

(Mysore) Pvt. Ltd. Deccan Herald is a national level daily and Prajavani is a state

level daily.

Newspaper publishing and printing across the world are taking a new shape

these days. The reason being faster information dissemination, increased need for

personalized content; has made newspaper publisher to asses the future trends and

formulate strategies to fulfill the varying requirements of customers/leaders. So a study

was undertaken to analyze readers perception towards Prajavani in Hubli-Dharwad

cities.

In the present study primary data has been collected from the readers through

personal interview method with the help of questionnaire. Sample size selected was

250, (i.e., from Hubli and Dharwad randomly)

The success of newspaper depends upon the publishers effort in satisfying the

readers needs, because a satisfied customer brings more customers to the organization.

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Literature review

Newspaper is a publication devoted chiefly to presenting and commenting on

the news. Newspaper provides an excellent means of keeping well informed on current

issues and events. They also play a vital role in shaping the public opinions.

Deccan Herald and Prajavani are the publication of The Printers (Mysore)

Pvt. Ltd. Deccan Herald is a national level daily and Prajavani is a state level daily.

It is important for the newspaper firm to know/identify the various factors and

their importance in influencing the choice of newspaper for reading by the public,

firms, institutions, government and others. It is also important for the TPMPT group to

know how the readers perceive different newspapers, how exactly his newspaper is

positioned, and such other factors. So a study has been under taken to analyze,

Consumers opinion towards Kannada daily newspapers; with special reference to

Deccan herald and Prajavani.

The main objectives of the study are:

1. To analyze the impact of introducing the supplement METRO and additional

pages for local news coverage by Prajavani.

2. To study the brand image, brand awareness and brand recollection of Prajavani.

3. To analyze the reasons why Prajavani is in the second position in the Hubli and

Dharwar region.

In the present study primary data has been collected from the people of Hubli

and Dharwar through personal interview method with the help of questionnaire. For the

collection of primary data, researcher has personally met 250 respondents. Collecting

primary data from the respondents was a good exposure to researcher. All the

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respondents throughout the study are very co-operative. For conducting the research,

respondents have been selected from different segments viz., academicians, business

persons, private sector employees, government employees, housewives, professionals,

etc

Analysis & interpretation, is completely based on primary data obtained for the

purpose of the study. Analysis & interpretation has basically been done with the help of

simple percentage analysis, bar charts, pie-diagrams, cross tabulation and other basic

statistical tools using the SPSS software. Company wanted analysis to be simpler and

hence researcher has adopted the above simple tools of data analysis & interpretation.

The important areas of analysis & interpretation in the report are on the

following aspects:-

1. Respondents preference for selecting a newspaper with respect to the number

of pages.

2. Respondents ranking with respect to the price structure of Kannada daily

newspapers.

3. Respondents ranking with respect to circulation, relationship and follow up

4. Respondents ranking with respect to the coverage of news and its reach.

5. Respondents ranking with respect to language, number of color pages.

6. Respondents ranking with respect to the quality of articles.

7. Respondents ranking with respect to different kind of supplements.

8. Respondents ranking with respect to the delivery time of the newspaper.

Management Problem

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The Printers (Mysore) Pvt. Ltd is one of the oldest pioneering publishing houses

in Karnataka and has made major development in the newspaper industry. It aims to

capture 50% market share across the state. While it has achieved this objective in

southern part of the state, it faces strong and still competition in North Karnataka from

two major competitor publications.

As the company wants to gain the first place in the market share, hence the

company wants to know the causes for being on number two position in the Hubli

Dharwar region.

Statement of Problem

This particular topic is selected because gaining and maintaining a good market

share of the product of a particular company is an important aspect in building and

maintaining the brand image and brand awareness of the product of the company for the

smooth functioning of an organization. This research proposes to explore the opinions

of consumers for selecting a particular daily Kannada newspaper and its effects on

them. Hence the research problem is An Empirical Study on Customer Perception

towards Prajavani and Its Impact on the Sales of Prajavani

Purpose of the Study

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The Printers (Mysore) Pvt. Ltd is one of the oldest pioneering publishing

houses in Karnataka and has made major development in the newspaper industry. It

aims to capture 50% market share across the state. While it has achieved this objective

in southern part of the state, it faces strong and still competition in North Karnataka

from two major competitor publications.

Hence this is a comprehensive study to understand the needs and wants of

consumers and to make necessary changes in the publication to achieve the objective.

Scope of the Study

In the present study primary data has been collected from the people of Hubli

and Dharwar through personal interview method with the help of questionnaire. For the

collection of primary data, researcher has personally met 250 respondents. Collecting

primary data from the respondents was a good exposure. All the respondents throughout

the study are very co-operative. For conducting the research, respondents have been

selected from different segments viz., academicians, business persons, private sector

employees, government employees, housewives, professionals, etc

Limitation of the study

Despite all possible efforts to make the analysis more comprehensive and

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scientific, a study of the present kind is bound to have certain limitations; investigator

humbly submits them at this stage. The present study is an empirical work presented in

descriptive manner.

So, no attempt has been made to provide comprehensive conceptual analysis.

The following are some of the important limitations of the study.

1. Time is the limited factor to study this wide and renowned newspaper.

2. Survey work is limited to Hubli and Dharwad cities only so it gives information

and analysis of only those two cities.

3. Personal bias might have occurred due to personal relationship between the

newspaper and respondents at Hubli and Dharwad cities.

4. Since analysis is based on opinions and attitudes, the result at best are near to

truth.

5. The officials did not reveal confidential aspects of the working of the company

as the project was for academic purpose.

6. This report does not contain summary of the annual report as it was not

provided by the company.

Since study is restricted to Hubli and Dharwad cities only; the outcomes of this

study are applicable only to Hubli and Dharwad cities and not for other parts of the

state.

Objectives of the Study

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1. To analyze the impact of introducing the supplement METRO and additional

pages for local news coverage by Prajavani.

2. To study the brand image, brand awareness and brand recollection of Prajavani.

3. To analyze the reasons why Prajavani is in the second position in the Hubli and

Dharwar region.

4. To find the potential customers to the company.

5. To analyze the consumers expectations with respect to the news, sales

promotion and advertisements.

6. To analyze the most significant needs of different segments.

7. To analyze the measures taken by the company to create awareness with respect

to the news provided by Deccan Herald & Prajavani, its different kind of

supplements, and also its different brands.

8. To suggest appropriate measures to enhance the sales.

Chapter 2

Industry Profile

Introduction to Newspaper Industry History, Growth & Development

Introduction of Newspaper:

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The word NEWS refers 4 directions i.e., North, East, West & South. So, it

represents collection of information or news from all over the world or from extreme

corners, collected and edited in a page called Newspaper.

A Newspaper, in a broad sense, is an unbound publication issued at regular

intervals that seek to inform, analyze, influence and entertain. A newspaper can be

published at various intervals but usually appears weekly or daily. Many newspapers

are available national, state and local of both English & Kannada giving the news and

information to the readers. They provide the consumers with different kind of

advertisements, etc

Newspaper is a publication devoted chiefly in presenting and commenting on

the news. Newspapers provide excellent means of keeping well informed on current

events. They also play a vital role in shaping the public opinions.

Newspaper can cover more news and in much greater detail than the other major

news media, television, radio and news magazines.

A great variety of information is found in a large daily newspaper. It covers

latest development in all fields like government, politics, sports, science, business and

the arts and other news stories, report crimes, disasters and special events of human

interest.

In most daily newspapers editorial columns give opinion, comment on

controversial issues. It also covers fashions, health and childcare, comics strips, advice

columns, crossword puzzles and other entertainment items.

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History of Newspaper in the World

The earliest newspaper were perhaps the handwritten notice in Ancient Rome

called Acta Diura, Ata Senatus and Acta Publia, which were posted to be read by

the public. In the mid 15th century the German inventor John Gutenberg

developed movable metal type (movable wooden type was used as early as the 6 th

century in the Far East); this made possible the eventual development of the

newspaper.

The1400s:

It was the beginning of the newspaper press; newsletter or news books were first

published in the 1400s. These were after called Courants, Occurents or intelligencers.

It was published in Europes commercial centers. It contained business news & news of

other public events.

The 1500s:

In this period newsletters had become news sheets, Nofizie Scritte (written

notice) were posted up in public places in Venice. They could be read as payment of a

coin called a gazette.

The 1600s:

In generally regarded, the worlds first real Newspaper was the weekly

Frankforter Journal founded in Frankfort Germany in 1615. At the same time in other

countries the first newspaper was published.

Den Darnske Mercurius - Denmark

The Weekly News England

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The Gazette de France France

The Gazette de Mexico Mexico

The Courant Netherlands

The Gazette Spain

Ordinary post Tidende Sweden

The Liepziger Zeitung was published in Germany 1n 1660. At first a weekly, it

soon became the first daily journal in the world.

The 1700s:

The Wiener Zeitung is the oldest Newspaper still in existence. It was first

published in Vienna, Austria in 1703. The other countries newspapers published in that

period were.

Viedomosti - Russia

Peter the Great Sweden

The Daily Count UK

The Gaceta de Guatemala Guatemala

The Berlingske Tiderde Denmark

Halifax Gazette Canada

Christiania Intelligentssedler - Norway

La Gaceta de Santa Fe Colambia

Indian World India

The Gazette published daily since 1797 at Alexandria in Virginia was the oldest

continuously published daily newspaper in the U.S.

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The 1800s:

In this period newspapers were published from all over the world. They are as

follows:

Gazette - Australias first newspaper

Za Presa and Ei Telegrapho Mercartil Argentina

Daily Telegraph and the Manchester Guardian UK

Le Figaro and Le Temps France

Frankfurter Zeibing Germany

Corriere Della Scera Italy

Mainichi Shimban Japan

By the Mid 1800, the invention of electric telegraph and introduction of

international cables made speed production of newspaper.

The Times of London UK

Philadelphia Public ledger USA

The 1900s:

The early 1900s newspaper chains brought the merges. In USA 70% of all

dailies belongs to chains. Many newspapers modernized their production facilities

increased through installing computerized word processing and layout systems.

Reporters can also write stories on portable computers and then send the stories to the

office via a modem. It is a device that transmits information over telephone items.

Some newspapers also distribute their page by fax machines.

By 2000, newspapers were juggling priorities: fragmentation of news

consumption, fragmentation of advertising investments, the advantages and

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disadvantages of being a mass medium, balancing the wants of the marketplace with the

companys duty to provide the needs of the marketplace, a journalistic backlash against

industry changes, the sheer physicality of ink-on-paper production and distribution

versus digital distribution, increasing profit pressure surrounding the core print product,

and extension of the companys core brand into other profit centers.

History of Newspaper in India

In India, writing in the shape of newsletters has become quite prevalent during

the Moghul period. Although the manuscript reports were meant exclusively for official

use, yet they were copied sometimes for wide use. In 1550, the Jesuits brought the first

printing press to India. In the beginning only religious books had been published in

Tamil, Malayalam and Portuguese. The first attempt to start a newspaper was in

Calcutta. This newspaper consisted of two sheets only. It specialized in the exposure of

the stories regarding the private lives of the servants of East India Company. Messink

and Road started the next newspaper named as INDIA GAZZETTE. They were

benefited much from the experience of the Hichey. In 1784 another Newspaper named

Calcutta Gazette was started. Earlier James Auguster Hichey started Bengal

Gazette on January 23rd 1780 at Srirampur. After this, in 1785, Richard Johanseen

started the Madras Courier. Then in 1783 the newspaper Bombay Herald was

started. Generally, first newspaper in India was started by those English men who had

personal grievances against East India Company. Usually the circulation of these

newspapers was very low and did not exceed one hundred or two hundred copies.

In those days there was neither freedom of press nor any press Laws in India.

The authorities could use censorship of these newspapers; the news printing was not

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attractive. Generally, this newspaper printed such things sales forecast intense to the

British residents in India. Some of the old newspapers in India are Bombay Samachar

published from Bombay in Gujarathi started in the year 1872. Times of India in

English published in Bombay in the year 1838, Pioneer in English published in

Calcutta in the year 1868. Of course, compared with the teeming population of India,

the number of newspaper and their circulation was very small; this was due to the fact

that still a great majority of our countrymen are illiterate. In India literacy percentage is

only 29.45 as per the census of 1971. The Times of India was very oldest English daily.

The oldest periodical is Calcutta review published monthly in English from Calcutta

in 1944.

The Modern Newspaper

How did the small, one page tabloid of the last century evolve into todays

voluminous publication, often more than two hundred pages on Sunday? Early

newspapers carried news from outside the local area. That was what the readers of

Colonial times yearned for, especially news from overseas. There was little need for

advertising in early newspapers. There was practically no need for sports news, the arts,

business, entertainment or comics. Since the newspaper serves the needs and interest of

its community, there was no need for specialized sections in a communitys early

stages. As a community grew from farms, to village, to town and into a city, the need

for more varied information grew as a diverse population emerged. Eventually the

content and frequency of these non essential news items increased to the point where

they required a regular segment of the daily or weekly edition. This gave birth to

permanent specialized sections of the modern newspaper.

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Kinds of Newspapers

Newspapers are printed on coarse paper called newsprint. There are two major

sizes of newspaper standard and tabloid. A standard sized newspaper has pages that

measure about 15 by 23 inches (38 by 58 centimeters) the pages of a tabloid are about

half that size. The standard and tabloid sizes are both used in publishing all types of

newspapers. The three main kinds of papers are

1. Daily Newspapers

2. Weekly Newspapers

3. Special interest Newspapers

1. Daily Newspaper: These newspapers print world, national, state and local

news. They also carry editorials, opinion columns, feature articles and

entertainment items. Big-city daily prints many stories on social and political

issues; such as the quality of suburbs has made suburban news important. Some

metropolitan papers therefore include a section of suburban news several times

a week.

Many dailies are morning papers, others are afternoon papers and still

others publish around the clock. In large cities, many morning papers publish

several editions the first one in early evening and the last one is the early

morning. Similarly, many afternoon papers publish from early morning to late

afternoon. Additional features and more advertising make Sunday newspapers

much larger than weekday editions. Numerous Sunday papers have special

sections on such topics as entertainment, finance and travel, many also include a

Sunday magazine and colored comics.

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2. Weekly Newspapers: Weekly newspapers in general serve much smaller areas

than daily papers and publish news of a more personal nature. In small

communities most people know one another and take great interest in the

activities of their friends and neighbors, weddings, births, and deaths or major

news items. A fire, a traffic accidents or a burglary gets front-page coverage.

Weeklies also report news of local business and politics.

3. Special Interest Newspapers: These types of newspapers print news of

concern to particular groups. Many business associations and labor unions

publish newspapers for their members. Newspapers printed in foreign language

serve foreign born residents in big cities. Some newspapers specialize in

printing news about blacks. Many high schools and most colleges have

newspaper of their own.

Should We Believe Every Thing in the Newspaper?

Is it everything that we read in printing true, accurate and unbiased? Do

newspapers have a responsibility to be objective to their readers? These questions and

more need to be discussed in any treatise about modern newspapers.

Reporters have to rely on others for truth and accuracy, and we should realize

that the source or witness is usually taken at his or her word. When research is called

for, it is the newspapers responsibility to find the facts for its readers.

The only place in a newspaper for its opinions and a statement of position

should be the editorial section. These pages provide a forum, which enables the papers

editor(s) to express their stand on the various social issues. Every other article, story

and report should be completely objective. However, many people feel that our

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newspapers have become politically or ideologically biased. Such terms as the liberal

eastern press or the Republican bent of rural and suburban newspapers have been

around for years.

The best way to use a newspaper and get as much accuracy out of it as possible

is to vary your news sources. Read two or more different papers, newsmagazines, and

utilize other media for the total picture. We should remember that a newspaper is a

commercial business whose first responsibility is to make a profit for its stockholders.

For this reason they may take steps that appeal to their advertising clients, readership

customers, and political benefactors, such as not stepping on too many toes.

A changing society reflects itself in changing newspaper tastes. Many people no

longer have the time to read long, detailed articles and editorials. They have come to

rely on short news capsules, illustrations, charts and other graphics to provide news at a

glance.

Present Status of Newspaper Industry

The Media

The media plays a vital role in bringing awareness of Government policies and

programs to people and in motivating them to be active partners in the nation building

endeavor. In the Indian context, a skillful synthesis between traditional and folk forms

of communication on one hand and the modern print and audio visual media including

satellite communication on the other is being attempted.

Print Media

In 1999, the circulation of the Indian Press was 130,087,493 copies. The total

number of newspapers and periodicals, in 1999 was 46,655. There were 5157 dailies,

337 tri/bi weeklies, 16872 weeklies, 12796 monthlies, 6240 fortnightly, 3,273

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quarterlies, 416 annuals and 1,564 publications with periodicity like bi-monthlies, half

yearly etc. Newspapers were published in as many as 101 languages and dialects during

1999. The largest numbers of newspapers were published in Hindi 18903, followed

by English 6830 and Urdu 2803. Daily newspapers were brought out in all principal

languages except Kashmiri. Uttar Pradesh alone published 8415 newspapers.

The print media in India consists of 41 centenarians. The Gujarati daily Bombay

Samachar (circulation 1,59,236) published from Bombay is the oldest existing

newspaper not only in India but also in Asia. It was established in 1822. The first

newspaper (weekly) published in India Bengal Gazette (also called Hickys Gazette)

was in English, 1780 Calcutta. The editor was an Englishman James Hicky. Dig

Darting (Bengali) was the first language newspaper also from Calcutta (1818).

Registrar of newspapers in India (RNI): It was setup in 1956. The RNI allots and

recommends import of printing machinery for newspapers. Every newspaper/periodical

has to be registered with the RNI.

News Agencies:

India has four news agencies Press Trust of India (PTI), United News of India

(UNI). Samachar Bharathi and Hindustan Samachar.

PTI was set up on August 27, 1947. It took over the Associated Press of India

(API) and Reuters. It started functioning from Feb 1, 1949. It has over 100-news bureau

in the country including computerized offices in the 4 metros. Satellite, data channels

and ticker lines provide the news services at speeds up to 1200 bits per second (about

1400 words per minute). Bhasha is the Hindi language news service of the agency.

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UNI was registered as a company in 1954 and started news operation on 21 st

March 1961. In 1982 it launched its Hindi news services UNIVARTA. It has over

100 bureaus in India and abroad. Other Tele printer services of the news agency include

UNIFIN and UNISTOCK. It has more than 300 journalist and 400 stringers.

Press Information Bureau (PIB), the central agency of the Government of India,

through its network of 8 regional (Mumbai, Chennai, Chandigarh, Calcutta, Lucknow,

Gowhati, Bhopal and Hyderabad) and 33 branch officers, disseminates information on

its policies, programs, decisions and activities. With a countrywide Tele printer network

and airbag facilities, PIB reaches newspaper organizations all over the country PIB

arranges photo coverage of Government activities. PIB is linked with 28 of its regional

offices over computer. The Bureau also has a PIB window in the Internet system, which

makes information internationally accessible. PIB distributes press material to over

8,000 newspaper establishments. In order to facilitate access to information from the

Government source at HQ PIB as provided accreditation to 1087 correspondents and

234 cameramen. Besides, about 133 technicians, 71 editors/media critics have also been

granted these professional facilities.

Press Council of India owes its origin to the recommendations of the First

Press Commission. The press council of India Act, 1965 was enacted and under it the

First Press Council was setup in 1966. This body continued to be in existence till Dec.

1975. The Present Council was setup under the Act 37 of 1978. It is meant to safeguard

the freedom of the press, maintain and improve the standard of newspapers and news

agencies. The council consists of a chairman and 28 other members (of whom 20

represent the press, 5 MPs, rest of the 3 are nominations from Sahitya Academy or Bar

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Council of India or UGC). The present Chairman is Justice K. Jayachandra Reddy

National Press Day: November 16.

Publication division, (set up in Jan. 1941 under from department then called

Foreign Branch of the Bureau of Public Information), a media unit of the Min. of I & B

(Since Dec. 44), provides up-to-date information, a media unit of the Min. of I & B

(Science Dec. 44), provides up-to-date information on all subjects of national

importance through books. So far, it has published 7000 titles.

Films Division was setup in 1948 to revive the production of newsreels and

documentary films. It organizes films and documentary festivals. It holds 8000 title on

documentaries, short films, and animations.

Worlds Largest Daily News Paper

Source: World Press Trends 1998

Sl.No Newspaper Nation Circulation

1 Yomiuri Shimbun Japan 145,57,000

2 Asahi Shimbun Japan 127,54,000

3 Mainichi shimbum Japan 58,43,000

4 Nihin Keizai Shimbun Japan 46,40,000

5 Chunichi Shimbun Japan 45,58,000

6 Bild Anustri 45,28,000

7 The Sun Britain 37,80,000

8 Reference News China 36,00,000

9 The Mirror /Daily Record Britain 30,09,000

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10 Peoples Daily China 30,00,000

Number of newspapers in India-2000

Source: Audit Bureau of Circulation/Jul-Dec 2001

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Languages

Dailies

Tri/Biweeklies

Weeklies

Fortnights

Monthlies

Quarterlies

Bimonthlies

annuals

Total

English 371 30 881 671 2,734 1,210 771 162 6,830

Hindi 2,305 125 9608 2878 3180 589 185 33 18903

Assamese 15 3 75 38 59 12 10 1 213

Bengali 99 14 594 494 681 458 169 17 2526

Gujarathi 118 11 776 182 492 58 47 14 1698

Kannada 314 6 354 231 589 44 19 4 1561

Kashmiri 0 0 1 0 0 0 0 0 1

Konkani 1 0 3 1 1 1 0 0 7

Malayalam 213 6 174 156 732 57 27 8 1373

Manipuri 14 0 6 5 10 6 3 0 33

Marathi 346 20 1108 189 504 110 41 113 2431

Oriya 71 2 142 83 267 88 23 1 680

Punjabi 107 15 350 89 267 88 23 4 680

Sanskrit 3 0 8 4 16 15 6 0 52

Sindhi 11 0 38 11 35 8 2 0 105

Tamil 352 43 393 227 786 32 22 8 1863

Telugu

Urdu

151

519

3

20

245

1317

187

361

480

506

12

17

12

17

2

3

1106

2803

Bilinguals 73 19 593 334 1148 142 142 34 2679Multilingual 17 4 103 63 208 67 34 12 508

Others 54 14 83 30 123 49 11 0 364

Total 5,157 337 16,872 6,240 12,796 3,273 1,564 416 46,655

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The Leading Dailies of India

Newspaper Language Circulation

Times of India English 21,44,842

Dainik Jagaran Hindi 13,78,386

Dainik Bhaskar Hindi 13,76,779

Malayala Manorama Malayalam 12,43,434

Gujarath Samachar Gujarathi 10,09,972

Hindustan Times English 9,69,558The Hindu English 9,04,654

Mathrubhumi Malayam 8,90,984

Ananda Bazaar Patrika Bengali 8,88,855

Aj Hindi 8,78,516

Punjab Kesari Hindi 8,69,220

Enadu Telugu 8,41,890

Sandesh Gujarathi 7,06,557

Hindustan Hindi 6,59,141

Amar Ujala Hindi 6,39,014

Daily Thanthi Tamil 6,01,524Nava Bharath Hindi 5,91,831

Daily Sakal Marathi 5,23,813

Navabharat Times Hindi 5,01,496

Dinamalar Tamil 4,91,090

Source: Audit Bureau of Circulation/Jul-Dec 2001

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Organization Profile - Origin

DREAM OF A VISIONARY

Mr. K N Guruswamy had a dream. The year was 1948. The heady days just

after the nation's independence. Mr. Guruswamy had dedicated his life to truth and

impartiality and he would not rest till his vision took concrete form. The result was The

Printers (Mysore) Private Limited and its publications - Deccan Herald, Prajavani,

Sudha and Mayura. An institution that has completed 50 glorious years of chronicling

the joys and sorrows of the people of Karnataka, India and the world.

Over the years, the group has not forgotten what provides value to readers.

Therefore, along with core competency, it satisfies the aesthetic needs of its

readers with innovative layout and design in all its publications. Its well-designed

publications achieve high communication impact by helping the reader cut through all

the information clutter. The Group's strong identity is, therefore, the starting point, and

not the residue, of any effort to win and keep readers.

While cementing its traditional strengths, the Group is also geared to face new

challenges and enhance emotional contact with its readers. As the group believes that

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change is the only constant', it treats critical thinking as a dynamic process and keeps

pace with the rapid change in the newspaper and magazine publishing industry.

CORPORATE PHILOSOPHY

The Printers (Mysore) Private Limited continues to give shape to the founder's

ideals, acting as an instrument of service to the people. Here, everybody shares in the

pursuit of excellence. And today's widening geopolitical compulsions only make the job

more challenging. A band of hardcore professionals bonded together by team spirit, the

people at The Printers (Mysore) Private Limited are passionate about growth and

compassionate about people.

COMPUTERISATION

From manual operations to computerized systems, the Group focuses on

Electronic News Transmission and processing. Hence its facility at Bangalore is

completely computerized, right from front end up to billing. It was the first Indian

publication to provide notebook computers to all its State correspondents. Moreover, all

district correspondents have desktops and modems and are connected over I-Net. Since

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November 1989, Hubli has been a facsimile office - the latest in news publishing the

world over.

The Printers (Mysore) Private Limited was the first Indian publication group to

introduce color in the main issue. Deccan Herald and Prajavani evolved to color in 1987

with color supplements. Today both newspapers have special sections on every single

day of the week and color on all days of the week. Both magazines also offer high

quality color forms for both editorial as well as advertisements.

As Karnataka prepares to be the business nucleus of the 21st century, The

Printers (Mysore) Private Limited is also preparing to keep pace with a sophisticated

expansion and integration programme designed to make each of its publications reflect

the true essence of the new Karnataka. With this objective, the Group is now focusing

on making its publications superior, not just in terms of the reading material but also in

technology and quality.

TECHNOLOGICAL SUPERIORITY

When it started publication in 1948, Deccan Herald was produced on printing

equipment that was comparable to the best in this part of the country at the time.

From stereo rotary machines to linotype composing machines to fully

computerized editing and page production systems and web offset color printing, it has

been striding along the steady path of modernization. The automation extends today to

counting, packaging and strapping of the printed copies rolling out of the rotary

machines. Side by side advances in newspaper concepts, content, design and layout

have helped Deccan Herald keep pace with the rapidly expanding interests of its

readers.

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WELFARE

The blueprint for rapid growth is appreciation, excellent infrastructure and a

healthy and safe work environment that ensures job satisfaction. The Group cares for its

people. So it has several comprehensive programmes designed to change attitude and

behaviour and hone strategic decision making and problem solving skills.

Encouragement received from the Group has helped the DHPV Lalitha Kala

Sangha's troupes to win many major awards and shields in cultural contests at the State

level. The Group's sports squads too have fared well in sports meets and tournaments

organized for the media. A unique feature is the counselling service offered to

employees facing crises of diverse kinds.

Redefining excellence

Fifty spectacular years of growth, multi-faceted and on target. Fifty years of

active interaction with Karnataka. Its people, their aspirations, and the history they have

made. Today, the Group is poised to stand tall among the newspaper giants of the

country.

COMMITMENT TO QUALITY - ISO 9002

As the first step towards total quality, the Group changed its quality control

processes from 'reactive' to 'proactive'. And installed a quality system ISO 9001:2000 -

model for quality assurance in production, installation and servicing. With this, the

Group has become the first publishing house in the country to receive this prestigious

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_____________________________________________________________________

certification for all its facilities. The functions covered in the quality system include

advertisement, editorial, materials, production and training.

Total Quality Management (TQM):

The Group believes in Total Quality Management (TQM) which is an effective

system of integrating quality improvement efforts so as to provide a product that

ensures customer satisfaction. Every section of the organization is therefore geared to

face challenges. A common vision, a common mission and common goals bind people

together here. Not content with streamlining its day-to-day functioning, the Group is

constantly integrating quality into its corporate strategic planning process.

Every day Deccan Herald touches the lives of the people of Karnataka. Today

the daily shapes the opinions and directs their actions. Deccan Herald was born 54 years

ago when the first edition hit the streets on June 16, 1948. The newspaper was a

reflection of the optimism, and a voice of the aspirations of a newly independent nation.

Proud of its regional moorings and responsive to global changes, Deccan Herald

is Karnataka's guide to the times we live in. Karnataka and Bangalore hold a special

place in the newspaper's scheme of things, but its coverage of national and world

happenings is equally comprehensive and analytical. Deccan Herald is also the voice of

the poor and the underprivileged. On its agenda is a relentless campaign against

corruption and advocacy of pro-environment economic development.

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_____________________________________________________________________

The very analytical opinion/policy page presents a variety of views on national,

state and international issues. Regular columnists and experts in various fields place the

latest events in perspective. The well-written editorials are known for their unbiased

and informed commentary on events and developments. The newspaper's human-

interest reports and profiles of interesting personalities give the reader not only news

and views, but also the emotions and the drama behind the happenings. Special sections

like Miscellany, On the Beat and Around the City encapsulate offbeat happenings in a

short and snappy manner.

SPECIAL SUPPLEMENTS

To each his own - that is the rationale behind Deccan Herald's multi-faceted

special supplements. Each Sunday morning the reader finds three special color sections

waiting on his doorstep.

SUNDAY HERALD is a supplement published on Sundays with strong thought-

provoking and mainstream concerns, as well as regular features on consumer issues,

green subjects, animal welfare, gardening, bridge, crossword and offbeat travelogues.

The Entertainment section of the Sunday magazine tells the reader about all that's hot

and happening in showbiz.

ARTICULATIONSis devoted to literature and art, with in-depth interviews, quality

fiction and book reviews. Articulations also include debates on education.

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_____________________________________________________________________

ECONOMY AND BUSINESS,published on Mondays is the weekly round-up of the

country's industry, trade and commerce. Using interview based articles and features on

international developments from foreign publications; it also brings in a global

perspective on money matters. The COMMENT column analyses issues like policy

decisions, mergers, takeovers and other corporate events.

SPECTRUMpublished on Tuesdays, carries a wide range of articles on the people of

Karnataka. Profiles of personalities and development stories from the districts are also

included.

SCIENCE AND TECHNOLOGY published on Wednesdays, carries articles on

science, industry, agriculture, development, health, information technology, ecology

and research & development. Articles are written by experts for the specialist as well as

the lay person.

AVENUESpublished on Wednesdays, is a weekly supplement that focuses on careers,

personnel and corporate management issues. In-depth features on aspects of human

resource development and organizational behaviour by management veterans are the

section's highlights. Also included here are appointment advertisements.

SPORTSCENEpublished on Thursdays, reviews and previews the sporting action of

the week past and the week ahead. It covers sports personalities, keeps track of

developments in sports and profiles regional talent. The supplement unravels

controversies and at regular intervals brings to light malpractices and corruption in the

sporting arena. Sportscene also has the OPINION column which comments on sports

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_____________________________________________________________________

related issues. The RESPONSE section gives readers an opportunity to express their

opinions on sports matters.

METROLIFE Your bond with Bangalore was started on November 28, 2002. This

eight page tabloid size supplement captures the happenings in and around Bangalore

and contains lively articles on civic issues in the city, eating out, weekend getaways

around Bangalore, shopping, fashion, real estate and crime file.

LIVING published on Fridays, concentrates on the home and family with a look at

contemporary life and forays into the realms of nostalgia. It features changes in

lifestyle, dress codes, home decor, gardening, child rearing, relationships, attitudes,

table manners and home remedies.

OPEN SESAME published on Fridays is a fun-filled eight page tabloid for kids

packed with some of the best children's writing from India, do-it-yourself columns,

nature notes, riddles, serial stories that are specially commissioned, everyday science,

reflections of school teachers and the occasional comic strip. And of course the reader-

friendly page of letters from the young readers responding to the messages and queries

of Sesame Seed, the section's mascot.

THE WORLD WIDE WEB: On April 15, 1996, Deccan Herald launched its Internet

edition. Today Deccan Herald reaches out to the world and its innovative and easy to

navigate web site is a big hit with netizens.

ZONED EDITIONS

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Deccan Herald's several zoned editions serve to cover local news in greater

detail and to highlight the developments in these areas, thus being in touch with readers

in every region of Karnataka.

HUBLI PRINTING

Karnataka, the land of culture, also happens to be the land of distances. With the

increase in technological sophistication, The Printers (Mysore) Private Limited has

found a solution to this problem. The facsimile edition of Deccan Herald and Prajavani

was launched on November 1, 1989. Edited in Bangalore, the news is sent through high

speed telecommunication lines to Hubli-Dharwad where the paper is printed and

distributed.

By using the cutting-edge of technology, like total digital workflow, to its

advantage, The Printers (Mysore) Private Limited has made sure that its publications

reach readers in this region on time. The Group challenged basic assumptions like the

problem of distance and came up with specific strategies to tap resources using

technology as a tool. Three 64 KB lines enable quick transmission of data. Offset

printers like News line 45 and Coroset which run on state-of-the-art technology can

print up to 40,000 copies per hour. As a result, circulation has increased and the Group

is constantly expanding its market in this region. Readers in the districts of Dharwad,

Karwar, Shimoga, Davangere, Bijapur, Bellary and Belgaum welcome the day with

Deccan Herald and Prajavani.

HYDERABAD-KARNATAKA EDITION

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In addition to Bangalore and Hubli printing, Deccan Herald and Prajavani

started printing a separate Hyderabad-Karnataka edition in Hyderabad on June 15, 1999

to facilitate the readers of the northern Karnataka districts of Gulbarga, Bidar and

Raichur getting their papers well in time. The printing was shifted to Gulbarga on

March 11, 2001

MANGALORE EDITION

To serve the interests of the readers in coastal Karnataka and to ensure that they

get their favorite newspaper at the crack of dawn, the Group set up a printing plant at

Mangalore and started printing a separate edition on August 25, 2000. The number of

editions, districts served and copies printed from these centres are as follows

Belur Plant

Four editions; Serves districts of Bellary, Koppal, Raichur, Bijapur (part),

Bagalkot, Davangere, Shimoga (part), Uttara Kannada, Belgaum, Haveri, Gadag and

Dharwad

Mangalore Plant

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_____________________________________________________________________

Two editions serve the districts of Chikmagalur, Shimoga (part), Kodagu, Udupi

and Dakshina Kannada besides Kasargod

Gulbarga Plant

Two editions serve the districts of Raichur, Bidar, Bijapur (part) and Gulbarga

Subscription rates of Deccan Herald

Deccan HeraldWeekday Price (in Rupees per copy)

Monday 3.00

Tuesday 3.00

Wednesday 3.00

Thursday 3.00

Friday 3.00

Saturday 3.00

Sunday 4.50

Subscription rates of Prajavani

Prajavani

Weekday Price (in Rupees Per copy)

Monday 2.50Tuesday 2.50

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Wednesday 2.50

Thursday 2.50

Friday 3.00Saturday 2.50

Sunday 3.00

Their other publications are Sudha and Mayura. Sudha is a weekly edition and

Mayura is a monthly edition. Both these editions have strong presence in UK, USA, and

Australia. Their prices are as follows:

Sudha

Price (in Rupees per copy)

10.00

Organization Chart

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Mayura (Monthly)

Price (in Rupees per copy)

7.00

34

2

Directors

CM

JMD

VP

AGM Prod Materials Fin Edi


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_____________________________________________________________________

Sampling plan of the study

Disstratified proportionate random sampling method has been adopted for this

study. The total sample size of 250 respondents has been selected randomly from Hubli

and Dharwad cities as per the convenience of the researcher. All these respondents have

been personally met by the researcher for collecting primary data.

Population: - Kannada newspaper readers from Hubli-Dharwad region.

Sample frame: -

__________________________________________________________________


35

Advertising Circulation

2 DGM (Bangalore,

Mysore, Mangalore,Bangalore rural)

1 AGM (Hubli,

Davengere,Gulbarga)

Deccan

Herald

Personnel

DGM

SystemsElectronics

AGM AGM

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_____________________________________________________________________

Sample size: - 250

Sample unit: -

Research design

The research design selected for this research is descriptive research design.

Descriptive research design is the one that simply describes something such

demographic characteristics of consumers who use/sell the product/service. The

descriptive study is typical concerned with determining frequency with which

something occurs or how variables vary together.

Data collection methods

1. Literature survey: In this method I went through the documents & files given

to me by the company.

2. Observational method: I carried out this method to get the first hand

information. I observed what is carried out in the company and the

respondents attitude towards the product.

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_____________________________________________________________________

3. Individual interviews: This is a time consuming method. I personally met

individual respondent & interacted with them about their opinion towards

Prajavani. This gave me a clear overview of their attitude towards the product

(Prajavani).

4. Questionnaire: This is a structured method where set of questions are listed &

the respondents are asked to fill in the questionnaire. I prepared a

questionnaire with reference to the Assistant General Manager, Mr.

Shriramakrishna. It includes 25 descriptive questions, which brings out the

respondents opinion towards Prajavani. It also tests the level of knowledge &

awareness of the companys products. It also highlights their expectations

from the company.

Swot Analysis

Strengths

1. Superior product quality.

2. Research and development backup.

3. Brand loyalty.

4. Company has strong national presence.

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5. Excellent administration.

Weaknesses

1. The management lacks the skills of attracting consumers and bringing

awareness of the products of the company by providing better communication

channels.

Opportunities

1. Company has got strong infrastructure, financial backup.

2. Whenever needed company has to open up to prove its presence.

3. It aims to capture 50% market share across the state.

Threats

1. It faces strong and still competition in North Karnataka from two major

competitor publications.

Chapter 3

Analysis & Interpretation of the Study

The following results were obtained after conducting the survey which will be

explained with the help of graphs and charts.

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_____________________________________________________________________

Table 1:-

Age of respondent

2 .8 .8 .8

84 33.6 33.6 34.4

68 27.2 27.2 61.6

47 18.8 18.8 80.4

49 19.6 19.6 100.0

250 100.0 100.0

below 16

16 to 25

26 to 35

36 to 45

46 & above

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

46 & above36 to 4526 to 3516 to 25below 16

Percent

40

30

20

10

0

Interpretation:-

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_____________________________________________________________________

The above table and graph shows the age category of the respondents. Data was

collected from all different age categories ranging from below 16 years to 46 and above

age groups. 0.8% of the respondents belonged to age group of below 16 years, 33.6% of

the respondents belonged to the age group between 16 to 25 years, 27.2% of the

respondents belonged to the age group between 26 to 35 years and 38.4% of the

respondents belonged to the age group between 36 to 45 and 46 & above each.

Table 2:-

Gender of respondent

108 43.2 43.2 43.2

142 56.8 56.8 100.0

250 100.0 100.0

male

female

Total

Valid


Cumulative

Percent

femalemale

Percent

60

50

40

30

20

10

0

Interpretation:-

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_____________________________________________________________________

The above table and graph shows the gender category of the respondents. It is

observed from the survey that 45% of the respondents were male and 55% of the

respondents were females.

Table 3:-

Qualification of respondent

9 3.6 3.6 3.6

45 18.0 18.0 21.6

136 54.4 54.4 76.0

34 13.6 13.6 89.6

26 10.4 10.4 100.0

250 100.0 100.0

below sslc

ssls to puc

graduate

PG

others

Total

Valid


Cumulative

Percent

othersPGgraduatessls to pucbelow sslc

Percent

60

50

40

30

20

10

0

Interpretation:-

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_____________________________________________________________________

The above table shows the educational qualification of the respondents. 3.6% of

the sample falls under below SSLC category, 18% of sample were between SSLC &

PUC, 54.4% were graduates, 13.6% were PGs, 10.4% were qualified with other

courses.

Table 4:-

Occupation

36 14.4 14.4 14.4

9 3.6 3.6 18.0

19 7.6 7.6 25.6

76 30.4 30.4 56.0

6 2.4 2.4 58.4

59 23.6 23.6 82.0

39 15.6 15.6 97.6

6 2.4 2.4 100.0

250 100.0 100.0

govt emp

buz man

academician

student

housewife

professional

pri sec emp

others

Total

Valid


Cumulative

Percent

others

pri sec emp

professional

housewife

student

academician

buz man

govt emp

Percent

40

30

20

10

0

Interpretation:-

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_____________________________________________________________________

The above table shows the occupation of the respondents. 14.4% were

government employees, 3.6% were business men, 7.6% were academicians, 30.4%

were students, 2.4% were housewives, 23.6% were professionals, 15.6% were private

sector employees, and 2.4% belonged to other occupations.

Table 5:-

Monthly income

55 22.0 22.0 22.0

152 60.8 60.8 82.8

19 7.6 7.6 90.4

24 9.6 9.6 100.0

250 100.0 100.0

les 3000

3000 to 10000

10001 to 15000

above 15000

Total

Valid


Cumulative

Percent

above 1500010001 to 150003000 to 10000les 3000

Percent

70

60

50

40

30

20

10

0

Interpretation:-

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_____________________________________________________________________

The above table shows the monthly income of the respondents. Around 22% of

the respondents receive salary less than Rs 3000, 60% of the respondents receive salary

between 3000 to 10000, 7.6% of the respondents receive salary between 10001 to

15000 and 9.6% of the respondents receive salary above 15000.

Table 6:-

Expected time of Delivery of newspaper

32 12.8 12.8 12.8

80 32.0 32.0 44.8

72 28.8 28.8 73.6

66 26.4 26.4 100.0

250 100.0 100.0

5am to 6am

6am to 6.30am

6.30am to 7am

7am to 7.30am

Total

Valid


Cumulative

Percent

7amto7.30am6.30amto7am6amto6.30am5amto6am

Percent

40

30

20

10

0

Interpretation:-

The above table and graph shows the expected time of delivery of news paper to

the respondents. The ranking for the expected timing of delivery of news paper is as

follows; around 12.8% of the respondents ranked the timing between 5am to 6am, 32%

of the respondents ranked the timing between 6am to 6.30am, 28.8% of the respondents

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ranked the timing between 6.30am to 7am, and 26.4% of the respondents ranked the

timing between 7am to 7.30am.

Table 7:-

Sl. No Newspaper No. of respondents Percent

1 Samyukta Karnatak 125 50%

2 Vijay karnatak 94 37.6%

3 Prajavani 45 18%

4 Udayvani 0 0

5 Kannada Prabha 2 0.8%

6 Deccan Herald 59 23.6%7 The Times of India 27 10.8%

8 The Hindu 2 0.8%

9 Indian Express 9 3.6%

10 Vijay Times 23 9.2%

0

10

20

30

40

50

60

sk vk pv uv kp dh toi th ie vt

percentage of subscription of newspapers

Interpretation:-

The above table and graph shows the subscription of different newspapers.

About 50% of the respondents subscribe for Samyukta Karnatak, 37.6% subscribe for

Vijay Karnatak, 18% subscribe for Prajavani, 0.8% subscribe for Kannada Prabha,

23.6% subscribe for Deccan Herald, 10.8% subscribe for The Times of India, 0.8%

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subscribe for The Hindu, 3.6% subscribe for Indian Express & 9.2% subscribe for Vijay

Times.

Table 8:-

Sl. No Newspaper No. of respondents

1 Deccan Herald 18

2 The Times of India 1

3 The Hindu 2

4 Vijay Times 11

subscription of newspapers

0

2

4

68

10

12

14

16

18

20

dh toi th vt

Interpretation:-

The above table shows the frequency of subscription of other language

newspapers by Prajavani readers. Around 18 readers of Prajavani subscribed Deccan

Herald, 1 reader subscribes for The Times of India, 2 readers subscribe for The Hindu

and 11 subscribed for Vijay Times.

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_____________________________________________________________________

Table 9:-

PV*Subscription period of newspaper Crosstabulation

Count

3 6 12 24 45

3 6 12 24 45

1Q11PV

Total

lesthn6mnths 6mnths to 1 yr 1 to 5 yrs 5 yrs & above

Subscription period of newspaper

Total

1

Count

30

20

10

0

Subscription period

lesthn6mnths

6mnths to1 yr

1 to5 yrs

5 yrs &above

Interpretation:-

The above table shows the subscription period of Prajavani. The following table

shows the subscription period of Prajavani. Total number of Prajavani subscribers is

around 45. 6.6% respondents subscription period is less than 6 months, 13.3%

respondents subscription period is between 6 months to 1 year, 26.6% respondents

subscription period is between 1 year to 5 years and around 53.3% respondents

subscription period is above 5 years.

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Table 10:-

The following table shows the ranking given by respondents of different age

groups to the Kannada daily newspapers.

Ranks for Samyukta Karnatak

Count

2 2

32 35 15 1 1 8438 23 7 68

28 9 7 2 1 47

25 16 7 1 49

125 83 36 3 3 250

below 16

16 to 2526 to 35

36 to 45

46 & above

Age of

respondent

Total

Rank 1 Rank 2 Rank 3 Rank 4 Rank 5

SK RANKS

Total

46 &above36 to4526 to3516 to25below16

Count

40

30

20

10

0

Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

Ranks for Prajavani

Count

2 2

9 22 42 8 3 84

13 29 20 5 1 68

6 14 22 5 47

11 22 12 4 49

39 87 98 22 4 250

below 16

16 to 25

26 to 35

36 to 45

46 & above

Age ofrespondent

Total


PV RANKS

Total

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46 &above36 to4526 to3516 to25below16

50

40

30

20

10

0

Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

Ranks for Vijay Karnatak

Count

2 2

42 25 12 3 2 84

16 14 34 1 3 68

13 20 11 1 2 47

12 10 21 4 2 49

83 71 78 9 9 250

below 16

16 to 25

26 to 35

36 to 45

46 & above

Age of

respondent

Total


VK RANKS

Total

46 & above36 to 4526 to3516 to 25below 16

50

40

30

20

10

0

Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

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Table 11:-

The following table shows the ranking given by respondents to different criteria

while selecting a newspaper. Ranking was given from 1 to 5.

Particulars Very

Important

Important

Average

Less

Important

NotImportant

No. of pages 14.8% 9.6% 9.2% 22.4% 44%Price 21.6% 18.4% 25.2% 17.2% 17.6%

Quality of printing 29.6% 30.6% 23.6% 13.2% 3.6%

Quality of news items 79.6% 10% 2.8% 3.6% 4%

Quality of paper used 22.4% 36.8% 24% 14% 2.8%

Quality of articles 53.6% 22.4% 13.2% 5.2% 5.6%

Language 51.2% 28.4% 13.6% 5.2% 1.6%

Coverage & reach 19.2% 18.4% 29.6% 24.8% 8%

Local news 47.6% 22.4% 18.8% 7.2% 4%

Advertisements 9.2% 10% 17.6% 36% 27.2%

Different kind of supplements 14% 12% 12.8% 38.4% 22.8%

Delivery time 49.6% 20% 14.8% 10.8% 4.8%

No. of colour pages 5.6% 13.2% 10.8% 13.6% 56.8%

0

10

2030

40

50

60

70

80

90

Noofp

ages

price

prtq

ty

nwsq

ty

pape

rqty

artcl

sqty

langu

age

reach

localnews ad

s

supplem

ents

deliv

eryt

ime

color

pgs

very important important average less important not importan

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Table 12:-

Respondents satisfaction with price structure

220 88.0 88.0 88.0

30 12.0 12.0 100.0

250 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent

Respondents satisfaction with price structure

noyes

Percent

100

80

60

40

20

0

Interpretation:-

The above table and graph shows the respondents satisfaction level with the

price structure of Kannada daily newspapers. 88% of the respondents are satisfied with

the price of the Kannada daily newspapers while the remaining 12% are not.

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Table 13:-

Opinion about info in published insupplements

121 48.4 48.4 48.4

129 51.6 51.6 100.0

250 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent



noyes

Percent

60

50

40

30

20

10

0

Interpretation:-

The above table and graph shows the respondents satisfaction level with the

information published in Kannada daily newspapers. 48.4% of the respondents are

satisfied with the information published in Kannada daily newspapers while the

remaining 51.6% are not.

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Table 14:-

Supplements Very Much

Necessary

Average Not Necessary

Entertainment 34.1% 58.1% 7.8%

Women 58.9% 38% 3.1%

Job Market 72.9% 22.5% 4.7%

Children ( Below 15 Yrs) 32.6% 62.8% 4.7%

Youth (15-22 yrs) 63.6% 26.4% 10.1%

Fashion & Life style 26.4% 47.3% 26.4%

Shopping 21.7% 44.2% 34.1%

Matrimonial 18.6% 28.7% 52.7%Real Estate / Auto Sales 29.5% 56.6% 14%

Education News 86.8% 11.6% 1.6%

Horoscope 20.9% 43.4% 35.7%

Health Care 82.9% 16.3% 0.8%

Science & Technology 86.8% 12.4% 0.8%

Societal Concern articles 41.5% 52.7% 0.8%

0.00%10.00%20.00%30.00%40.00%50.00%

60.00%70.00%80.00%90.00%

100.00%

Entertainment

Women

JobMarket

Children(

Below15Yrs)

Youth(15-22

yrs)

Fashion&

Lifestyle

Shopping

Matrimonial

RealEstate/

AutoSales

Education

News

Horoscope

HealthCare

Science&

Technology

Societal

Concern

articles

Very Much Necess aryAverage Not Neces sa

Interpretation:-

The above table and graph shows the respondents ranking for their requirements

about the information to be published in the supplements of Kannada daily newspapers.

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Table 15:-

Respondents opinion about shifting to other newspaper

24 9.6 9.6 9.6

226 90.4 90.4 100.0

250 100.0 100.0

yes

no

Total

ValidFrequency Percent Valid Percent

Cumulative

Percent

noyes

Percent

100

80

60

40

20

0

Interpretation:-

The above table and graph shows the respondents opinion about their wish to

shift to other newspapers. Only 9.6% of the respondents are willing to shift to other

newspapers and the remaining 90.4% of the respondents are not.

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Table 16:-

PV Awareness Level

244 97.6 97.6 97.6

6 2.4 2.4 100.0

250 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent

noyes

Percent

120

100

80

60

40

20

0

Interpretation:-

The above table and graphs shows the awareness level of Prajavani newspaper.

Around 97.6% of the respondents are aware of Prajavani newspaper and only 2.4% of

the respondents are not aware of the Prajavani newspaper.

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Table 17:-

SINCE WHEN

14 5.6 5.7 5.7

26 10.4 10.7 16.4

56 22.4 23.0 39.3

148 59.2 60.7 100.0

244 97.6 100.0

6 2.4

250 100.0

less than 6 months

6 months to 1 yr

1 yr to 5 yrs

5 yrs & above

Total

Valid

SystemMissing

Total


Cumulative

Percent

5 yrs & above

1 yr to 5 yrs

6 months to 1 yr

less than 6 months

Percent

70

60

50

40

30

20

10

0

Interpretation:-

The above table and graph shows the period of the awareness level of Prajavani.

Around 5.6% of the respondents are aware of Prajavani from less than 6 months, 10.4%

of the respondents are aware from 6 months to 1 year, 22.4% of the respondents are

aware from 1 year to 5 years and 59.2% are aware from more than 5 years.

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Table 18:-

Metro Awareness

113 45.2 45.2 45.2

137 54.8 54.8 100.0

250 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent

noyes

Perc

ent

60

50

40

30

20

10

0

Interpretation:-

The above table and graph shows the awareness level of the supplement called

A Project on Customer Perception Towards Prajavani and Its Impact on the Sales of Prajavani

Documents

Transcript of A Project on Customer Perception Towards Prajavani and Its Impact on the Sales of Prajavani