A short presentation on social media marketing for small businesses
A Presentation Social Short
-
Upload
simonwardsays -
Category
Documents
-
view
784 -
download
2
description
Transcript of A Presentation Social Short
Social Media: A little more conversation. A lot more action.
Social Media: A little more conversation. A lot more action.
AYZENBERG GROUP
Social Media: A little more conversation. A lot more action.
EVERYONE’S TALKING ABOUT SOCIAL MEDIA.WE’RE MAKING IT WORK…
INTRODUCTION
Social Media: A little more conversation. A lot more action.
“ EXECUTIVES CERTAINLY KNOW WHAT SOCIAL MEDIA IS. BUT FEW HAVE A DEEP UNDERSTANDING OF EXACTLY HOW IT INTERACTS WITH CONSUMERS TO EXPAND PRODUCT AND BRAND RECOGNITION, DRIVE SALES AND PROFITABILITY, AND ENGENDER LOYALTY”–McKinsey Quarterly – May 1st, 2012
INTRODUCTION
Social Media: A little more conversation. A lot more action.
INTRODUCTION
HOW SOCIAL MEDIA INTERACTS WITH CONSUMERS
Step
s in
the
cons
umer
dec
isio
n jo
urne
y
Consider Brand Monitoring Referrals and Recommendations
Fostering Communities
Brand Advocay
Brand Content Awareness
Customer Input
Product Launches
Target Deals, Offers
Crisis Management
Customer Service
Evaluate
Buy
Experience
Advocate
Bond
1. MONITOR social channels for trends/insight
2. RESPOND to consumers’ comments
3. AMPLIFY current positive activity/tone
4. LEAD Changes in sentiment or behavior
Source: McKinsey Quarterly “Demystifying social media” 1st May 2012
Social Media: A little more conversation. A lot more action.
MAKING IT WORK
Social Media: A little more conversation. A lot more action.
Rebecca Markarian Executive Director Social Media
15 years communication, social & PR experience including leading
the social presence for Land Rover, Seneca Foods and mor
Keith Pape VP Social and Mobile Media
16 years experience in digital, mobile and social media including
programs for Electronic Arts, Sony and Cisco
Simon WardDirector of Marketing
20 years experience in branding, marketing, PR and digital/social and author of ‘5 ways to get Agile
with Social and Content Marketing’
Ayzenberg Team
55 social media specialists, analysts and operatives within
a 100+ strong agency that’s pioneered digital advertising and
branded content
THE TEAM
INTRODUCTION
Social Media: A little more conversation. A lot more action.
THE RIGHT SERVICES
1. BRAND MODERATION = MONITOR AND RESPOND With community on Facebook, Twitter, YouTube, LinkedIn, Blogs, Forums & more
2. CAMPAIGN AMPLIFICATION = AMPLIFY AND LEADTargeted outreach to select bloggers and key community outreach members to amplify content, initiatives and campaigns
3. ANALYTICS…and sentiment reporting to build learning, reporting, measurement and ‘real time’ daily feedback
4. TRAINING & CONSULTING Establish the right strategy and train to help equip the organization for success
INTRODUCTION
Social Media: A little more conversation. A lot more action.
CLIENTS
INTRODUCTION
Social Media: A little more conversation. A lot more action.
1. BRAND MODERATION
Social Media: A little more conversation. A lot more action.
1. BRAND MODERATION | IN ACTION
MODERATION OUTCOMES
Social Media: A little more conversation. A lot more action.
1. BRAND MODERATION | OUR ACTION
AN OPPORTUNITY FOR AGILE MARKETING We’re early champions of the power of Agile Marketing, ‘Test-Learn-Commit’ loops based on actual behavior, easy in theory, hard in practice, but…
Social Brand Moderation Listening Platforms unlock the potential. Listen, feed back, then adapt marketing (small adjustments = big impact)
Here are two of our real world client examples…
Jayzee trailer Flashlight patch
Social Media: A little more conversation. A lot more action.
2. CAMPAIGN AMPLIFICATION
Social Media: A little more conversation. A lot more action.
2. CAMPAIGN AMPLIFICATION | IN ACTION
MICROSOFT XBOXThe program that launched the two highest grossing day-one sales in XBox Live arcade history.
Social Media: A little more conversation. A lot more action.
2. CAMPAIGN AMPLIFICATION | OUR ACTION
PLANNING • Identify the influencers • Understand their behaviors, motivations and triggers • Identify their platforms, media and channels • Develop the amplification strategy and influence journey
CREATION • Create conversation. Conversation people can’t resist being a part of • Create content to drive the conversation - engaging, contextually relevant and shareable • E.g. video, UGC, series, advergame, podcast, ad trailers • Develop the influence journey assets required, e.g. microsites, landing pages, Facebook sites, YouTube channels, media
ACTION • Production, Distribution and Monitoring… • Pre-launch seeding and communication • 360 degree activities • Maximize and amplify each asset, each message, each activity
Social Media: A little more conversation. A lot more action.
3. ANALYTICS
Social Media: A little more conversation. A lot more action.
3. ANALYTICS | IN ACTION
Social Media: A little more conversation. A lot more action.
4. TRAINING & CONSULTANCY
Social Media: A little more conversation. A lot more action.
4. TRAINING & CONSULTANCY | OUR ACTION
Working together, we help clients form a long term social methodology for effective ongoing engagement, which can be implemented and maintained by your team.
We help you create a program custom designed to:
• Create a cohesive engagement marketing strategy with measurable objectives • Establish a system to monitor online reputation and identify actionable opportunities • Develop social network channels to deliver against objectives • Implement a detailed results reporting system • Train your team to action opportunities, and provide ongoing strategic assistance
Social Media: A little more conversation. A lot more action.
Simon [email protected]+1.626.327.5575www.ayzenberg.com
THANK YOU