A Presentation for Business Partners March 2006
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Transcript of A Presentation for Business Partners March 2006
A Presentation forBusiness Partners
March 2006
Babydream Co., Ltd
about Babydream
www.babydream21.co.kr
Company Overview
BabyDream produces high quality baby and infant products including:
• Nurser / Nurser System Cups• Pacifiers• Nipples and• Other main products such as feeding bottles and cups, designed for safe baby feeding
We offer a full line of infant feeding products, to support breastfeeding, in order to satisfy client’s needs.
Each product has been Scientific Developed and designed to meet the Hygienic needs of nursing mothers and medical service providers.
Company Profile
Summary of Company History- 1998 Babydream founded by Mr. Joo-Sung, Park
- 1998 Developed an Endocrine Disruptor Feeding Bottles, Nipple a
nd 5 other products
- 1999 Introduction of NANO Silver Technology into baby products fo
r the first time, Establishment and management of nationwide shop
outlets (Mega Mart) and access to major discount and department s
tores (Lotte Mart)
– 2000 Exhibition in the international nursery products
- 2001 Supply Contract with the Seoul University Hospital The bigge
st hospital in Korea
- 2001 Q-mark acquirement
- 2002 Register the our brand No.0501086 (the Industrial Property
Office)
- 2003 Succeed safety inspection -nursery nipples etc.
Stock Info.- Common stock of 2~5 million shares outstanding- Major Shareholders: Mr. Joo-Sung, Park
The success of BabyDream corporation is result of my determination and a group of hard working staff and supporters, to produce a range of high quality and safeproducts, that is respected and used, across Korea and the World.
Leadership Profile
CEO: Mr. Joo-Sung, Park
Business Credentials
– Apr.1984-Dec.1988 Lucky-Goldstar Advertising LTD. Seoul, Korea
– Jan.1990-July1990 Saatchi & Saatchi Advertising, London, United Kingdom; Account Supervisor, Client Service
– July 1990-Dec.1994 Saatchi & Saatchi Advertising GmbH, Frankfurt, Germany Advertising Agency and Marketing Consultancy
• NANO Silver GS Nipple Bottle
Product Description
*MedicalSilver Nano-poly system controls germs up to the rate of 99.9%, performs the function of an anti-bacterial deodorant, and maintains freshness.
*HygienicA lid is useful for hygiene of a straw.
*ErgonomicA straw helps brain development and intelligence training such as hearing auditory sensory development.
*MedicalAn air valve at the back controls air flow and prevents reflux in the occasion of feeding.
*ScientificBoth grips are designed for comfortable grabbing and independent mind training.
*ErgonomicA nipple is suitable for baby˚Øs composition designed for preventing uneasy digestion and vomiting through mixing well saliva in the mouth.
*ScientificAn air hole controls air flow and prevents stomachache and inflammation of the middle ear.
*HygienicA lid can be fit into a bottom of a feeding bottle, which is very hygienic and also reduces its loss.
Hygienic
Ergonomic
Scientific
Medical
NANO Silver GS (Good system)•Feeding bottles and mug cups developed with this technology, help protect babies with weak immunity from germs, the source of all diseases.•Through new Nano-poly technology [1/1000,000,000m], and cutting-edge science, for the first time in the world, this perfectly prevents Secondary Virus Inflammation by controlling germs, and acting as an anti-bacterial deodorant, and maintaining freshness up to 99.9% without additional disinfecting by boiling and sterilization.
All products of Babydream have no trace of an endocrine disrupting chemical, Bisphenol- A at all.
Babydream Technology
Silver is the expensive noble metal known for 5000years with strong antibacterial power killing about 650 kinds of germs without boiling.〔 Actually silver attracted the world attention for its antibacterial power against almost every unicellular germ which had been proved from laboratory results so far.〕
New Product 1– Multi Twin Bottle
New Product 2 – Ceramic Magnet Bottle
A Cross Section of Ceramic Magnet Bottle
Product 1
Feeding Bottle
Greenness bottleNo. 2500
Nano Silver GS Mug Cup No. 2678
Straw nipple mug cup No.2104
Nano Silver GS bottle No.2494
Nano Silver NS bottle No.2487
Nano Silver GS bottle No.2470
Product 2
Nipples
Royal nipple 3p(1~4 stages)No.1176/1183/1190/1206
Gold dream king Safety nipple(1~4stages)No.1633/1640/1657/1664
Gold nipple 3p(1~4 stages)No.1138/1145/1152/1169
Nano Silver nipple 2p(1~4stages)No.2104/2258/2265/2272
Product 3
Other products
Nano Silver finger Toothbrush NO. 1732
Nano Silver Teeth Developer NO. 2128
Nano Silver Royal feeding bottle brush No.1381
Nano Silver Gold feeding bottle brush No.1367
Nano Silver Multi -feeding bottle brush No.2517
Nano Silver Pacifier NO. 2449
17.67%
10.21%
14.89%
8.76%
46. 51%
Business Status (Or Revenue Trend)
100
200
300
1998 1999 2000 2001 2002 2003
400
2004
Sales Trends
Feeding BottleMug Cup
Nipple
BrushTeether
Market share of products
BabyDream has already captured a large % of the market, yet there is still plenty of opportunity for growth across key product groups.
2
5
10
2003 2004 2006
Operating Income Trends
6.88.7
25.1
(million)
Growth and Profitability
The company has maintained a minimum 30% operating margin over the past six years. Profitability is improving based on an increasing scale.
2
5
10
2003 2004 2003
Profit Trends
(million)
Global Organizational Structure in the Future
“Baby Industries and Business Specialist Creating Future by Technological Innovation”Babydream is going to embody global corporation with constantly efforts and technology
• Strength of BabyDream Our company strength is to expand its boundary to the world market with
competitive power through consistent R&D activities and achievement of new technology for the best quality and multi-functional products.
Babydream Strengths
• Patent and achievements
*No trace of Bisphenol-A, Cadmium, Lead, and Arsenide certification organization*No Endocrine disrupting chemicals-feeding bottle, nipple and other 9 products*Pass for safety test certified by the National certification organization-feeding bottle, nipple, and so on*Certification and attainment of Golden Brand 〔 by KOSMA 〕*The First prize at 2004 Well-being Life 〔 by the Sports Seoul 〕*One of the most promising enterprise 〔 by the Hankook Ilbo 〕*Supply Contract with the Seoul University Hospital 〔 The biggest hospital in Korea 〕*Sales at some big discount stores and popular department stores and direct management of nationwide shops, product development and production by introducing NANO silver technology into baby products for the first time*Attainment of Q-mark 〔 quality guaranteed company 〕
Organization Structure
Character and Logo (Dream and Hope)
The Characters and Symbols of Babydream Co., Ltd are Kkomdori (dream boy) and Himangyi (hope boy), which bring good dreams and hope to children, as their best friends.
Accommodating your specific requirements
is our duty.
The Smart Choice makes
good partner for all our life.
Babydream thinking …
Contact
Babydream Co., Ltd 671-4, BongCheon-Dong KwanAk-gu,Seoul, KoreaPhone: +82 2 872 5225Fax: +82 2 875 [email protected]
www.babydream21.co.kr