About me

Brett St. ClairLouis Karno & Company Communications

A Presentation on Presentations

Tip # 1

Know your audience.

Tip # 2

Know your subject.

Tip # 3

Prepare & practice.

Tip # 4

K. I. S. S.

10-30-20

So, What Is the So, What Is the ““True TruthTrue Truth”” On OnAdministrative Costs?Administrative Costs?•• Valid Comparison Requires Assumptions ThatValid Comparison Requires Assumptions That

Introduce Bias:Introduce Bias:–– Heritage Foundation Heritage Foundation –– Medicare Cost 12% Higher Medicare Cost 12% Higher–– NY Times NY Times –– Medicare Cost 50% Lower Medicare Cost 50% Lower

•• CAHI / CAHI / Milliman Milliman Study of Study of ““Apples to ApplesApples to Apples””Comparison Concluded Medicare Cost SlightlyComparison Concluded Medicare Cost SlightlyLower, BUTLower, BUT

•• Not All Administrative Cost is BadNot All Administrative Cost is Bad–– Care ManagersCare Managers–– Health EducatorsHealth Educators–– Wellness / Disease PreventionWellness / Disease Prevention

•• How Should Private Payer Profits be Considered?How Should Private Payer Profits be Considered?

A brand includes

• Logo• Fonts• Color schemes• Symbols and images• Sounds• Tagline or slogan

A brand includes

• Logo• Fonts• Color schemes• Symbols and images• Sounds• Tagline or slogan

Health Care Spending in SelectedHealth Care Spending in SelectedDeveloped Countries, 2005Developed Countries, 2005

Brand name

• “Waterville Valley”means skiing.

• Waterville ValleyResortmeans more.

How communicationreally works

Sender Message Receiver

Feedback

Context of communication

Message A

Message B

Communicator A

Communicator B

A’s frame ofreference

B’s frame ofreference

Context of relationship — influences A and B

Social and work environment — influences A’s and B’s frame of reference

B R A N D P O S I T I O N

• Relaxing• Family-friendly

• Fun• Mountains• Safe• Four-season• Just a short drive away

Tip # 5

Know how to use the gear.

Presentations 101:)

1. Know your audience.2. Know your subject.3. Prepare and practice.4. K.I.S.S. (10-30-20)5. Know how to use the gear.

A Presentation on PresentationsThis is the end of