a place for affordable housing in social media?

Presentation to be2campeast, 29 April 2010Kerry James, Marketing Director, The Bridge Group

overview

scene setting social media and housing yes, there are risks… …and also opportunities how to join the party

scene setting

1,500 registered providers

2,500,000 homes

5,000,000 tenants

developing property

improving neighbourhoods

engaging communities

managing and repairing homes

tackling social problems

compare the landlords

our survey says (so far)…

advertising developments

linking to services

engaging communities

highlighting news releases

showcasing initiatives

yes, there are risks…

barriers to access

anti-social behaviour

“If you have a complaint, we would recommend contacting us by phone or in writing, however minor complaints can be raised through the discussion board”

misunderstanding the medium

…and also opportunities

“What is the best thing about where you live?”

“What is the worst thing about where you live?”

starting legitimate conversations

collaborations

“Showing Nicki from our community development how to Twitter. Hopefully she'll spread the word and get more of our customers tweeting”

being genuinely social

how to join the party

get yourself a strategy

Where are you now? What do you want to achieve? Why do you want to do it? Who is best placed to represent you? How much time, money and effort can you invest? How will you know if you’ve nailed it?

More info: http://www.tbghub.co.uk/pdfs/social_media_guide.pdf

measure and monitor

thank you

Kerry JamesT: 024 7656 0440E: k.james@bridge-group.co.ukTweet: @tbgkerry

Images sourced through Flickr Creative Commons: 1. zoomion 2. U-g-g-B-o-y (Photograph-World-Sense) 3. Rennett Stowe 4. ThinkStock (not CC) 5. d3l 6. gumuz 7. comedy_nose 8. gemsling 9. marfis75 10. oskay